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38
THE NEW FORMULA FOR
BUSINESS INNOVATION
TI
Trusted
Innovation
Discovery
Business brings an
unrivaled agility and
nimbleness, a multi-
stakeholder and
often global view,
founded in specific
expertise no other
institution can bring.
= (D
Benefit
Benefit is twofold:
personal and
societal, referring to
the trust placed in
companies that
address individual
needs or challenges,
as well as larger,
macro-issues facing
society.
B+
Integrity
Attributes that build
trust in any company,
chiefly having ethical
business practices,
managing risk,
treating employees
well and operating
responsibly as a
good corporate
citizen.
I)+
E Engagement
The multiplier factor:
the transparency and
3rd-party validation
that is integral to
innovation. Making
test results publically
available for review
and partnering with
other institutions all
increase trust.
Ensuring information
is easy to find,
understand, and
share is critical.

38
THE NEW FORMULA FOR
BUSINESS INNOVATION
TI
Trusted
Innovation
Discovery
Business brings an
unrivaled agility and
nimbleness, a multi-
stakeholder and
often global view,
founded in specific
expertise no other
institution can bring.
= (D
Benefit
Benefit is twofold:
personal and
societal, referring to
the trust placed in
companies that
address individual
needs or challenges,
as well as larger,
macro-issues facing
society.
B+
Integrity
Attributes that build
trust in any company,
chiefly having ethical
business practices,
managing risk,
treating employees
well and operating
responsibly as a
good corporate
citizen.
I)+
E Engagement
The multiplier factor:
the transparency and
3rd-party validation
that is integral to
innovation. Making
test results publically
available for review
and partnering with
other institutions all
increase trust.
Ensuring information
is easy to find,
understand, and
share is critical.

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