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INSIGHTS
@
EDELMAN
DIGITAL
ELEVEN
DIGITAL
TRENDS
TO
WATCH
IN
2011

                                           CURATED
BY
S...
INSIGHTS
@
EDELMAN
DIGITAL
Ideas
that
inspire
innovaKon

TREND
#1:
ATTENTIONOMICS
 In
2011
marketers
will
begin
to
realize
the
value
of
aRenKon
–
and
not
 just
reach
and
impressio...
BEST
PRACTICE:
LEVERAGE
DATA
AND
UTILITY
                                    RECOMMENDATIONS
                             ...
TREND
#2:
DIGITAL
CURATION
 This
is
the
age
of
the
digital
curator:
those
who
can
separate
art
from
 junk.
Some
will
be
au...
BEST
PRACTICE:
OWN
YOUR
ZONE
                              RECOMMENDATIONS
                             •  IdenKfy
under‐s...
TREND
#3:
DEVELOPER
ENGAGEMENT
                                                                Photo
by
bugbbq
 Developers...
BEST
PRACTICE:
HELP
DEVELOPERS
WIN
                                 RECOMMENDATIONS
                                 •  Ma...
TREND
#4:
TRANSMEDIA
STORYTELLING
 If
theres
one
constant
in
a
world
of
change,
its
that
humans
crave
 stories.
Technology...
BEST
PRACTICE:
CONNECT
THE
DOTS
                                 RECOMMENDATIONS
                                •  Recogn...
TREND
#5:
THOUGHT
LEADERSHIP
  Companies
will
recognize
that
to
stand
out
they
must
acKvate
credible
  individual
expert
v...
BEST
PRACTICE:
LAUNCH
AN
EXPERT
HUB
                                   RECOMMENDATIONS

                                  ...
TREND
#6:
THE
INTEGRATION
ECONOMY
  Social
media
efforts
will
no
longer
exist
in
fragmented,
non‐formal
  iniKaKves
but
wil...
BEST
PRACTICE:
CENTRALIZE
PROCESSES
AND
TECHNOLOGIES
                                       RECOMMENDATIONS
              ...
TREND
#7:
UBIQUITOUS
SOCIAL
COMPUTING
We
will
connect
wherever,
whenever
as
compeKKon
heats
up
in
consumer
electronics
spa...
BEST
PRACTICE:
DESIGN
FOR
DIGITAL
DISTRIBUTION
                                         RECOMMENDATIONS
                  ...
TREND
#8:
LOCATION,
LOCATION,
FACEBOOK
  With
tons
of
data,
Facebook
is
well
posiKoned
to
actually
make
locaKon
  based
se...
BEST
PRACTICE:
BLEND
LOCAL,
SOCIAL,
PHOTO
&
MOBILE
                                           RECOMMENDATIONS
            ...
TREND
#9:
SOCIAL
MEDIA
SCHIZOPHRENIA
  Social
overload
is
nothing
new
to
tech
mavens,
but
it
will
become
  something
that
...
BEST
PRACTICE:
MAKE
SOCIAL
PARTICIPATION
EFFORTLESS
                                           RECOMMENDATIONS
           ...
TREND
#10:
GOOGLE
STRIKES
BACK
  Google
could
prove
in
2011
that
the
best
way
to
beat
Facebook
&
  TwiRer
is
to
do
what
th...
BEST
PRACTICE:
INTEGRATE
PAID,
OWNED,
EARNED
AND
SOCIAL
                                       RECOMMENDATIONS
           ...
TREND
#11:
VIVA
LA
SOCIAL
WEB
SITE
  Aher
several
years
of
being
told
to
“fish
where
the
fish
are”
businesses
  realize
that...
BEST
PRACTICE:
MAKE
SOCIAL
ELEGANT
                                  RECOMMENDATIONS
                                  •  ...
edelmandigital.com       @edelmandigital@steverubel       @armano
Nächste SlideShare
Wird geladen in …5
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TREND
#7:
UBIQUITOUS
SOCIAL
COMPUTING
We
will
connect
wherever,
whenever
as
compeKKon
heats
up
in
consumer
electronics
space,
ushering
in
cheaper
and
beRer
mobile
soluKons
that
lessen
our
dependency
on
PCs.
 15
 Eleven Digital Trends to Watch in 2011

89.929 Aufrufe

Veröffentlicht am

TREND
#7:
UBIQUITOUS
SOCIAL
COMPUTING
We
will
connect
wherever,
whenever
as
compeKKon
heats
up
in
consumer
electronics
space,
ushering
in
cheaper
and
beRer
mobile
soluKons
that
lessen
our
dependency
on
PCs.
 15


Veröffentlicht in: Technologie, Business, Kunst & Fotos

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