SlideShare ist ein Scribd-Unternehmen logo
1 von 19
Downloaden Sie, um offline zu lesen
Prepared by the Daniel J. Edelman Global Food and Beverage Sector |
2016
2016
Global Food and
Beverage Trends
Authenticity: The New
Essential Ingredient
Food Finds for 2016
Climate Chang[ing]
Behavior
02
Waste Not, Want Not
03
Big Food:
Big Expectations
04
Food Safety:
Tough to Trust
05
Veggies Front & Center
07
It’s Not Just The Planet
That’s Heating Up
08
Hunger for Heritage
Age of the Recipe Hack
1009
Demand for Delivery
11
Gourmet For All
12
Restaurants
Take Control
Tech Talk
1413
Multisensory is
Multipurpose
15
Gen Z Rising
16
Insect Interest
06
01
16
Authenticity: The
New Essential Ingredient
Authenticity is the new transparency. For the
industry, it’s not about what they say; it’s about
what they do – or don’t do. The food and
beverage industry is being held accountable for
its commitments like never before on everything
from production methods to sourcing, third-party
certification, product renovation and financial
investments. And if they don’t walk the walk?
Consumers will walk away.
Image by brookfordfarm / CC BY
The European Parliament rejected a draft law in October 2015
that would give individual European countries scope to ban
imports of GMO food and animal feed, potentially killing an
initiative that was greeted with widespread criticism and
much controversy.
01
The word ‘entomography’ could be rolling off the
tip of your tongue in the next 12-18 months.
With increased pressure on the world’s food
supply, consumers and chefs are more and more
open to exploring new nutrition sources – and
discovering what 80% of the world’s countries
already know. Edible insects offer the potential
to stand out both as an environmentally-friendly
source of food and an adventuresome dish for
adventurous foodies.
02
Insect Interest
In the last year, several insect products have appeared in
the Western market. One Dutch artist turns insects into a
luxury candy.
Climate Change Drives
Consumer Concern
Erratic weather, altered harvest seasons and
record storms are negatively impacting global food
production, and consumers are starting to
understand how climate change will alter our food
supply. Consumers’ growing knowledge is leading
to an expectation that industry change its
behavior – and the realization that they need to
change their own.
03
Excessive downpours in Brazil due to El Nino have reduced
the amount of sweetener that can be extracted from cane.
Image by Massmo Relsig / CC BY
04
From 3D food to virtual reality and “wearables,”
technology is revolutionizing the food and
beverage industry, changing where ingredients
come from, evolving production methods, altering
the way food looks and tastes, and empowering
consumers to know more about what they
consume and the implications of their food and
beverage choices.
Tech Talk
Image by pestoverde / CC BY / Colorbalanced from original
A 3D Pasta Printer is in development by Barilla,* an Italian
company steeped in heritage.
*Edelman client
Waste Not, Want Not
With the scarcity of food resources now and in
the future, food waste is a social and political
cause that makes ugly foods appetizing, expiration
dates debatable and leftovers look likely.
05
A “Landfill” salad made from food scraps was served to global
dignitaries at the UN lunch in NYC in September 2015.
In the wake of the Sriracha phenomenon, spice
continues to intensify across the spectrum of
foods and beverages, allowing us to introduce
some of the hottest peppers into some of the
most everyday food and beverages. When it
comes to what we eat and drink…the hotter,
the better.
06
It’s Not Just The Planet
That’s Heating Up
The UK recently began selling its hottest ever commercially
grown pepper, the Komodo Dragon.
Image by sally_monster / CC BY
07
Accustomed to unprecedented access to global
flavors and experiences, today’s consumers want
their cheese to be artisanal, their beer to be craft
and their bread to be oven-fresh whenever the
mood hits them. But they also don’t need to go to
a fancy restaurant or upscale retailer to get it. The
foodie experience? It’s now for everyone.
Gourmet For All
Half of Paris’ 20 arrondissements have now provided
spaces for food trucks.
Image by Susanne Nilsson / CC BY
In a fiercely competitive global marketplace,
legacy brands and the companies that make them
are under unprecedented scrutiny. As a result,
food and beverage companies are being forced to
self-regulate, engage in ways that resonate, and
innovate and renovate like never before.
08
Big Food:
Big Expectations
The importance of supply chain transparency has impacted
the food industry worldwide, as top suppliers like Nestlé*,
Tyson’s, Cargill, Smithfield, Starbucks*, Aramark, McDonald’s
and more have released requirements to improve their
supply chains.
*Edelman client
Image by lyza / CC BY / Colorbalanced from Original
09
Age of the Recipe Hack
There is a renewed focus on the art and science of
cooking. However, how we define “homemade” is
changing and foodies don’t mind using a few
short-cuts to get to their home cooked meal.
International editions of "MasterChef Junior"—some aiming
to reach kids as young as 4 years old—already are on the air
or in the works in 18 countries, including Thailand, India, the
U.K. and Denmark.
Image by stijnnieuwendijk / CC BY / Colorbalanced from original
10
The sustained growth and popularity of food
delivery, in the form of order-and-pay apps, third-
party online ordering and delivery services, allows
consumers to get what they want, whenever they
want it, presenting an opportunity for companies
to test all types of delivery concepts. The rise of
delivery firmly ensconces food and beverage into
our global sharing economy.
Demand for Delivery
In the face of China’s weakening economy, diners are turning
to apps for meal delivery deals, resulting in a surge of startups
and a dizzying array of delivery options for consumers.
There’s expanded thinking around the crux of
food safety; it’s no longer exclusively about
foodborne illness, but also the long-term impact
of ingredients in food and beverages.
Interestingly, crowdsourcing technology, via
search engines like Yelp, are helping pinpoint the
location of food safety outbreaks. But, as the
number of food scares and incidents of faulty
products rise worldwide, brands have an
opportunity to use their food safety platforms to
establish trust.
11
Food Safety:
Tough to Trust
Nestlé’s* popular Maggi Noodles were recalled and removed
from shelves for nearly six months due to potentially unsafe
amounts of lead, sparking debate, a huge dip in Nestlé’s sales
and the testing of other brands. Within a month of this
incident, sales of the entire instant noodles market in India
fell by 80 percent.
*Edelman client
Image by niaid / CC BY
12
Customers have long called the shots when it
comes to dining out, but restaurateurs are
starting to push back, as they increasingly
experiment with solutions to problems like no
shows, last-minute cancellations, wage
discrepancies and rampant cell phone abuse at
the table.
Restaurants Take Control
Joe’s Crab Shack recently became the very first national U.S.
chain to eliminate tipping in stores, showcasing how the
trend is already trickling from fine dining to casual.
Image by south-african-tourism / CC BY / Colorbalanced from original
Rising beef prices, horror over hormones, health
concerns, the growth of farmers markets and
more have all helped pave the way for veggies to
go mainstream as a main course. Veggies, oft-
thought of as more of a side dish, have moved
firmly into the center of the plate.
13
Veggies Front & Center
Tokyo, rated 2015’s greatest food city, uses fresh vegetables
that command very high prices prices. Produce is an integral
part of the city’s culinary scene.
Image by mr_t_in_dc / CC BY
Hunger for Heritage
From Peruvian chicken to Korean bibimbap to
your grandmother’s bone broth, new culinary
traditions blend old with new to mark a rise of
authenticity and heritage.
14
Bone broth began sweeping through the U.S. in 2014, and
the trend continues to gain interest from celebrities, chefs
and consumers alike.
Image by danielygo / CC BY / Colorbalanced from original
Neurogastronomy – how the brain creates
flavor and triggers our perception of it – is a
buzzword for restaurateurs and food
manufacturers, with high-tech settings able to
dramatically enhance mood and flavor, either
for an otherworldly dining experience or
health benefits.
15
Multisensory
is Multipurpose
The “Dining in the Dark” experience hits Africa by way
of a new restaurant in Nairobi, where the blind
restaurant staff was trained by French restaurateurs.
Image by yelp / CC BY / Colorbalanced from original
16
The next target audience has arrived and it’s here
to stay. Meet Generation Z – younger, richer and
more diverse than ever. While their Gen Y brethren
want to reinvent the system, Gen Z wants to
recreate it. If food and beverage brands want to
appeal to this generation’s environmental
sensibility, short attention span, pragmatism, need
for personalization and eye for quality without
premium pricing, they’ll need to think fresh, think
interesting and think bite-size.
Gen Z Rising
More than half of Gen Z enjoy trying different foods. They have
a willingness to explore innovative flavors and ingredients.
Copyright ©2015 Daniel J. Edelman, Inc. All rights reserved.
All information contained herein is confidential and proprietary to Daniel J. Edelman, Inc. (“Edelman”).
Edelman Amsterdam
Joel Bearden & Lara Luten
+31 20 30 10 980

Weitere ähnliche Inhalte

Was ist angesagt?

Frozen Snacking Trends
Frozen Snacking TrendsFrozen Snacking Trends
Frozen Snacking TrendsSymrise
 
MSL's 2018 Food Trends Forecast
MSL's 2018 Food Trends ForecastMSL's 2018 Food Trends Forecast
MSL's 2018 Food Trends ForecastMSL
 
Google Food & Search Trends 2016
Google Food & Search Trends 2016Google Food & Search Trends 2016
Google Food & Search Trends 2016Joel Serra Bevin
 
Edelman: Globale Lebensmitteltrends 2016
Edelman: Globale Lebensmitteltrends 2016Edelman: Globale Lebensmitteltrends 2016
Edelman: Globale Lebensmitteltrends 2016Edelman.ergo GmbH
 
Restaurant Trends in 2018
Restaurant Trends in 2018Restaurant Trends in 2018
Restaurant Trends in 2018Posist
 
QuicknGreen Natural Convenience Stores 2016 The Greening Year
QuicknGreen Natural Convenience Stores 2016 The Greening YearQuicknGreen Natural Convenience Stores 2016 The Greening Year
QuicknGreen Natural Convenience Stores 2016 The Greening YearLenard Kritchman
 
Fis trend-book-2015-v1- slideshare prep
Fis trend-book-2015-v1- slideshare prepFis trend-book-2015-v1- slideshare prep
Fis trend-book-2015-v1- slideshare prepamyheaslip
 
The Forecast // Millennials & Food
The Forecast // Millennials & FoodThe Forecast // Millennials & Food
The Forecast // Millennials & FoodUsbek & Rica Trends
 
Millennials and the Speciality Food Sector
Millennials and the Speciality Food SectorMillennials and the Speciality Food Sector
Millennials and the Speciality Food SectorClaire Brumby
 
Whole Foods Market to Singapore
Whole Foods Market to SingaporeWhole Foods Market to Singapore
Whole Foods Market to SingaporeHuy Tran
 
Food and Beverage Company Growth Strategies (CAGNY 2015 Recap)
Food and Beverage Company Growth Strategies (CAGNY 2015 Recap)Food and Beverage Company Growth Strategies (CAGNY 2015 Recap)
Food and Beverage Company Growth Strategies (CAGNY 2015 Recap)Hamutal Schieber
 
Chipotle Digital Marketing Presentation
Chipotle Digital Marketing PresentationChipotle Digital Marketing Presentation
Chipotle Digital Marketing PresentationJulian Gross
 
The U.S. Food Consumer: Presentation for ProMexico on today's trends
The U.S. Food Consumer: Presentation for ProMexico on today's trendsThe U.S. Food Consumer: Presentation for ProMexico on today's trends
The U.S. Food Consumer: Presentation for ProMexico on today's trendsLina Bush
 

Was ist angesagt? (18)

Frozen Snacking Trends
Frozen Snacking TrendsFrozen Snacking Trends
Frozen Snacking Trends
 
Trendystia ConciergeVertical for Purveyors | ConciergeVertical Labs
Trendystia ConciergeVertical for Purveyors | ConciergeVertical LabsTrendystia ConciergeVertical for Purveyors | ConciergeVertical Labs
Trendystia ConciergeVertical for Purveyors | ConciergeVertical Labs
 
Food + Drink: Trends and futures
Food + Drink: Trends and futures Food + Drink: Trends and futures
Food + Drink: Trends and futures
 
MSL's 2018 Food Trends Forecast
MSL's 2018 Food Trends ForecastMSL's 2018 Food Trends Forecast
MSL's 2018 Food Trends Forecast
 
Google Food & Search Trends 2016
Google Food & Search Trends 2016Google Food & Search Trends 2016
Google Food & Search Trends 2016
 
Edelman: Globale Lebensmitteltrends 2016
Edelman: Globale Lebensmitteltrends 2016Edelman: Globale Lebensmitteltrends 2016
Edelman: Globale Lebensmitteltrends 2016
 
Restaurant Trends in 2018
Restaurant Trends in 2018Restaurant Trends in 2018
Restaurant Trends in 2018
 
QuicknGreen Natural Convenience Stores 2016 The Greening Year
QuicknGreen Natural Convenience Stores 2016 The Greening YearQuicknGreen Natural Convenience Stores 2016 The Greening Year
QuicknGreen Natural Convenience Stores 2016 The Greening Year
 
Functional Beverage Industry-Trends Challenges & Developments_2014
Functional Beverage Industry-Trends Challenges & Developments_2014Functional Beverage Industry-Trends Challenges & Developments_2014
Functional Beverage Industry-Trends Challenges & Developments_2014
 
Fis trend-book-2015-v1- slideshare prep
Fis trend-book-2015-v1- slideshare prepFis trend-book-2015-v1- slideshare prep
Fis trend-book-2015-v1- slideshare prep
 
brandwitz semi MADMEN
brandwitz semi  MADMEN brandwitz semi  MADMEN
brandwitz semi MADMEN
 
The Forecast // Millennials & Food
The Forecast // Millennials & FoodThe Forecast // Millennials & Food
The Forecast // Millennials & Food
 
Millennials and the Speciality Food Sector
Millennials and the Speciality Food SectorMillennials and the Speciality Food Sector
Millennials and the Speciality Food Sector
 
Whole Foods Market to Singapore
Whole Foods Market to SingaporeWhole Foods Market to Singapore
Whole Foods Market to Singapore
 
Food and Beverage Company Growth Strategies (CAGNY 2015 Recap)
Food and Beverage Company Growth Strategies (CAGNY 2015 Recap)Food and Beverage Company Growth Strategies (CAGNY 2015 Recap)
Food and Beverage Company Growth Strategies (CAGNY 2015 Recap)
 
Chipotle Digital Marketing Presentation
Chipotle Digital Marketing PresentationChipotle Digital Marketing Presentation
Chipotle Digital Marketing Presentation
 
Best of Packaging
Best of PackagingBest of Packaging
Best of Packaging
 
The U.S. Food Consumer: Presentation for ProMexico on today's trends
The U.S. Food Consumer: Presentation for ProMexico on today's trendsThe U.S. Food Consumer: Presentation for ProMexico on today's trends
The U.S. Food Consumer: Presentation for ProMexico on today's trends
 

Andere mochten auch

Defining food authenticity: an efficient promotion for ethnic restaurants (EU...
Defining food authenticity: an efficient promotion for ethnic restaurants (EU...Defining food authenticity: an efficient promotion for ethnic restaurants (EU...
Defining food authenticity: an efficient promotion for ethnic restaurants (EU...ELENA CHATZOPOULOU
 
Builing brands in the artisan economy
Builing brands in the artisan economyBuiling brands in the artisan economy
Builing brands in the artisan economywatershedcom
 
Authenticity research at RIKILT: role of visual research
Authenticity research at RIKILT: role of visual researchAuthenticity research at RIKILT: role of visual research
Authenticity research at RIKILT: role of visual researchRikilt (Wageningen UR)
 
Authenticity & identity (food)
Authenticity & identity (food)Authenticity & identity (food)
Authenticity & identity (food)ELENA CHATZOPOULOU
 
Picarro - A Revolution in Food Safety and Food Fraud Detection
Picarro - A Revolution in Food Safety and Food Fraud DetectionPicarro - A Revolution in Food Safety and Food Fraud Detection
Picarro - A Revolution in Food Safety and Food Fraud DetectionPicarro
 
Authentic brands 2016
Authentic brands 2016Authentic brands 2016
Authentic brands 2016Juan Ignacio
 
The Seven Secrets to Launching a Megaselling Start-up
The Seven Secrets to Launching a Megaselling Start-upThe Seven Secrets to Launching a Megaselling Start-up
The Seven Secrets to Launching a Megaselling Start-upTom White
 
Building Brand Community & Authenticity
Building Brand Community & Authenticity Building Brand Community & Authenticity
Building Brand Community & Authenticity John Roulac
 
Breakfast Trends for Breakthrough Ideation
Breakfast Trends for Breakthrough IdeationBreakfast Trends for Breakthrough Ideation
Breakfast Trends for Breakthrough IdeationKristine Smith
 
WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsWHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
 
QIAseq Technologies for Metagenomics and Microbiome NGS Library Prep
QIAseq Technologies for Metagenomics and Microbiome NGS Library PrepQIAseq Technologies for Metagenomics and Microbiome NGS Library Prep
QIAseq Technologies for Metagenomics and Microbiome NGS Library PrepQIAGEN
 
How the Customer is Changing
How the Customer is ChangingHow the Customer is Changing
How the Customer is ChangingBrian Deeney
 

Andere mochten auch (18)

Defining food authenticity: an efficient promotion for ethnic restaurants (EU...
Defining food authenticity: an efficient promotion for ethnic restaurants (EU...Defining food authenticity: an efficient promotion for ethnic restaurants (EU...
Defining food authenticity: an efficient promotion for ethnic restaurants (EU...
 
Builing brands in the artisan economy
Builing brands in the artisan economyBuiling brands in the artisan economy
Builing brands in the artisan economy
 
Investigating Fruit Juice Authenticity using MS - Waters Corporation Food Res...
Investigating Fruit Juice Authenticity using MS - Waters Corporation Food Res...Investigating Fruit Juice Authenticity using MS - Waters Corporation Food Res...
Investigating Fruit Juice Authenticity using MS - Waters Corporation Food Res...
 
Authenticity research at RIKILT: role of visual research
Authenticity research at RIKILT: role of visual researchAuthenticity research at RIKILT: role of visual research
Authenticity research at RIKILT: role of visual research
 
Authenticity & identity (food)
Authenticity & identity (food)Authenticity & identity (food)
Authenticity & identity (food)
 
Rapid evaporative ionisation mass spectrometry (REIMS) for Food applications ...
Rapid evaporative ionisation mass spectrometry (REIMS) for Food applications ...Rapid evaporative ionisation mass spectrometry (REIMS) for Food applications ...
Rapid evaporative ionisation mass spectrometry (REIMS) for Food applications ...
 
The use of High Resolution Mass Spectrometry and Statistical Analysis in the ...
The use of High Resolution Mass Spectrometry and Statistical Analysis in the ...The use of High Resolution Mass Spectrometry and Statistical Analysis in the ...
The use of High Resolution Mass Spectrometry and Statistical Analysis in the ...
 
Testing for Food Authenticity
Testing for Food AuthenticityTesting for Food Authenticity
Testing for Food Authenticity
 
Picarro - A Revolution in Food Safety and Food Fraud Detection
Picarro - A Revolution in Food Safety and Food Fraud DetectionPicarro - A Revolution in Food Safety and Food Fraud Detection
Picarro - A Revolution in Food Safety and Food Fraud Detection
 
Authentic brands 2016
Authentic brands 2016Authentic brands 2016
Authentic brands 2016
 
The Seven Secrets to Launching a Megaselling Start-up
The Seven Secrets to Launching a Megaselling Start-upThe Seven Secrets to Launching a Megaselling Start-up
The Seven Secrets to Launching a Megaselling Start-up
 
Building Brand Community & Authenticity
Building Brand Community & Authenticity Building Brand Community & Authenticity
Building Brand Community & Authenticity
 
Breakfast Trends for Breakthrough Ideation
Breakfast Trends for Breakthrough IdeationBreakfast Trends for Breakthrough Ideation
Breakfast Trends for Breakthrough Ideation
 
WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsWHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
 
QIAseq Technologies for Metagenomics and Microbiome NGS Library Prep
QIAseq Technologies for Metagenomics and Microbiome NGS Library PrepQIAseq Technologies for Metagenomics and Microbiome NGS Library Prep
QIAseq Technologies for Metagenomics and Microbiome NGS Library Prep
 
How the Customer is Changing
How the Customer is ChangingHow the Customer is Changing
How the Customer is Changing
 
Oplg sren askegaard_20.03.12
Oplg sren askegaard_20.03.12Oplg sren askegaard_20.03.12
Oplg sren askegaard_20.03.12
 
Enhancing Halal Sustainability Through Halal Research and Innovation
Enhancing Halal Sustainability Through Halal Research and InnovationEnhancing Halal Sustainability Through Halal Research and Innovation
Enhancing Halal Sustainability Through Halal Research and Innovation
 

Ähnlich wie Edelman's food finds for 2016

Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and Drink
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and DrinkRosa Belinda Sanchez Shared a Presentation about Trend Report on Food and Drink
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and DrinkRosa Belinda Sanchez
 
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futures
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futuresJarrett Franklin Shared Latest Report of Food + Drink: Trends and futures
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futuresJarrett Franklin
 
The Next Idea Food and Restaurant Forecast 2019
The Next Idea Food and Restaurant Forecast 2019 The Next Idea Food and Restaurant Forecast 2019
The Next Idea Food and Restaurant Forecast 2019 Robert Ancill
 
Grey Food Trends 2/2014
Grey Food Trends 2/2014Grey Food Trends 2/2014
Grey Food Trends 2/2014GREY Germany
 
Perfect Food: The Silicon Valley Food Movement
Perfect Food: The Silicon Valley Food MovementPerfect Food: The Silicon Valley Food Movement
Perfect Food: The Silicon Valley Food MovementTrung Ho
 
Global food-and-drink-trends-2017
Global food-and-drink-trends-2017Global food-and-drink-trends-2017
Global food-and-drink-trends-2017TATIANA VILLALOBOS
 
Cifras del Food Service
Cifras del Food ServiceCifras del Food Service
Cifras del Food ServiceAxioma B2B
 
Canadian Food Processing
Canadian Food ProcessingCanadian Food Processing
Canadian Food ProcessingApril Dillard
 
Hidden Truths Of The Food Industry
Hidden Truths Of The Food IndustryHidden Truths Of The Food Industry
Hidden Truths Of The Food IndustryCrystal Harris
 
Top 10 trends_2020_innova_market_insights
Top 10 trends_2020_innova_market_insightsTop 10 trends_2020_innova_market_insights
Top 10 trends_2020_innova_market_insightsArla Foods Ingredients
 
Foodservice Sector: A Catalyst for Innovation ——Marie-Pierre Membrives, Foods...
Foodservice Sector: A Catalyst for Innovation ——Marie-Pierre Membrives, Foods...Foodservice Sector: A Catalyst for Innovation ——Marie-Pierre Membrives, Foods...
Foodservice Sector: A Catalyst for Innovation ——Marie-Pierre Membrives, Foods...Simba Events
 
Macro Trends from Expo West (April 2015)
Macro Trends from Expo West (April 2015)Macro Trends from Expo West (April 2015)
Macro Trends from Expo West (April 2015)MBGenhance
 
IMC 618 - Chipotle Public Relations Campaign
IMC 618 - Chipotle Public Relations CampaignIMC 618 - Chipotle Public Relations Campaign
IMC 618 - Chipotle Public Relations CampaignAshley Santore, M.S.
 
Flyt - Future of Dining 2018
Flyt - Future of Dining 2018Flyt - Future of Dining 2018
Flyt - Future of Dining 2018Emily Hoskin
 

Ähnlich wie Edelman's food finds for 2016 (20)

Future Food, Food Future
Future Food, Food FutureFuture Food, Food Future
Future Food, Food Future
 
The Future of Food
The Future of FoodThe Future of Food
The Future of Food
 
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and Drink
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and DrinkRosa Belinda Sanchez Shared a Presentation about Trend Report on Food and Drink
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and Drink
 
Boboceanu cristian
Boboceanu cristianBoboceanu cristian
Boboceanu cristian
 
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futures
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futuresJarrett Franklin Shared Latest Report of Food + Drink: Trends and futures
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futures
 
The Next Idea Food and Restaurant Forecast 2019
The Next Idea Food and Restaurant Forecast 2019 The Next Idea Food and Restaurant Forecast 2019
The Next Idea Food and Restaurant Forecast 2019
 
Sdmimd mm report (2)
Sdmimd mm report (2)Sdmimd mm report (2)
Sdmimd mm report (2)
 
Grey Food Trends 2/2014
Grey Food Trends 2/2014Grey Food Trends 2/2014
Grey Food Trends 2/2014
 
Perfect Food: The Silicon Valley Food Movement
Perfect Food: The Silicon Valley Food MovementPerfect Food: The Silicon Valley Food Movement
Perfect Food: The Silicon Valley Food Movement
 
Global food-and-drink-trends-2017
Global food-and-drink-trends-2017Global food-and-drink-trends-2017
Global food-and-drink-trends-2017
 
Cifras del Food Service
Cifras del Food ServiceCifras del Food Service
Cifras del Food Service
 
FMCG Trend Report
FMCG Trend ReportFMCG Trend Report
FMCG Trend Report
 
Canadian Food Processing
Canadian Food ProcessingCanadian Food Processing
Canadian Food Processing
 
Hidden Truths Of The Food Industry
Hidden Truths Of The Food IndustryHidden Truths Of The Food Industry
Hidden Truths Of The Food Industry
 
Top 10 trends_2020_innova_market_insights
Top 10 trends_2020_innova_market_insightsTop 10 trends_2020_innova_market_insights
Top 10 trends_2020_innova_market_insights
 
Foodservice Sector: A Catalyst for Innovation ——Marie-Pierre Membrives, Foods...
Foodservice Sector: A Catalyst for Innovation ——Marie-Pierre Membrives, Foods...Foodservice Sector: A Catalyst for Innovation ——Marie-Pierre Membrives, Foods...
Foodservice Sector: A Catalyst for Innovation ——Marie-Pierre Membrives, Foods...
 
Macro Trends from Expo West (April 2015)
Macro Trends from Expo West (April 2015)Macro Trends from Expo West (April 2015)
Macro Trends from Expo West (April 2015)
 
IMC 618 - Chipotle Public Relations Campaign
IMC 618 - Chipotle Public Relations CampaignIMC 618 - Chipotle Public Relations Campaign
IMC 618 - Chipotle Public Relations Campaign
 
Flyt - Future of Dining 2018
Flyt - Future of Dining 2018Flyt - Future of Dining 2018
Flyt - Future of Dining 2018
 
Food and Drink Trends in SE Asia 2016
Food and Drink Trends in SE Asia 2016Food and Drink Trends in SE Asia 2016
Food and Drink Trends in SE Asia 2016
 

Mehr von Edelman Amsterdam

Edelman TRUST BAROMETER 2016 - Nederland
Edelman TRUST BAROMETER 2016 - NederlandEdelman TRUST BAROMETER 2016 - Nederland
Edelman TRUST BAROMETER 2016 - NederlandEdelman Amsterdam
 
Innovation and the earned brand study dutch results
Innovation and the earned brand study dutch resultsInnovation and the earned brand study dutch results
Innovation and the earned brand study dutch resultsEdelman Amsterdam
 
Edelman Trust Barometer 2015 - Food & Beverage - European Results
Edelman Trust Barometer 2015 - Food & Beverage - European ResultsEdelman Trust Barometer 2015 - Food & Beverage - European Results
Edelman Trust Barometer 2015 - Food & Beverage - European ResultsEdelman Amsterdam
 
Edelman Trust Barometer 2015 - Executive Summary Brochure
Edelman Trust Barometer 2015 - Executive Summary BrochureEdelman Trust Barometer 2015 - Executive Summary Brochure
Edelman Trust Barometer 2015 - Executive Summary BrochureEdelman Amsterdam
 
Edelman Trust Barometer 2015 - Nederlandse Resultaten
Edelman Trust Barometer 2015 - Nederlandse ResultatenEdelman Trust Barometer 2015 - Nederlandse Resultaten
Edelman Trust Barometer 2015 - Nederlandse ResultatenEdelman Amsterdam
 
Edelman Brandshare Netherlands Results 2014
Edelman Brandshare Netherlands Results 2014Edelman Brandshare Netherlands Results 2014
Edelman Brandshare Netherlands Results 2014Edelman Amsterdam
 
Edelman Trust Barometer 2014 - The Netherlands
Edelman Trust Barometer 2014 - The NetherlandsEdelman Trust Barometer 2014 - The Netherlands
Edelman Trust Barometer 2014 - The NetherlandsEdelman Amsterdam
 
Edelman Trust Barometer 2014 - Food & Beverage sector results
Edelman Trust Barometer 2014 - Food & Beverage sector resultsEdelman Trust Barometer 2014 - Food & Beverage sector results
Edelman Trust Barometer 2014 - Food & Beverage sector resultsEdelman Amsterdam
 

Mehr von Edelman Amsterdam (8)

Edelman TRUST BAROMETER 2016 - Nederland
Edelman TRUST BAROMETER 2016 - NederlandEdelman TRUST BAROMETER 2016 - Nederland
Edelman TRUST BAROMETER 2016 - Nederland
 
Innovation and the earned brand study dutch results
Innovation and the earned brand study dutch resultsInnovation and the earned brand study dutch results
Innovation and the earned brand study dutch results
 
Edelman Trust Barometer 2015 - Food & Beverage - European Results
Edelman Trust Barometer 2015 - Food & Beverage - European ResultsEdelman Trust Barometer 2015 - Food & Beverage - European Results
Edelman Trust Barometer 2015 - Food & Beverage - European Results
 
Edelman Trust Barometer 2015 - Executive Summary Brochure
Edelman Trust Barometer 2015 - Executive Summary BrochureEdelman Trust Barometer 2015 - Executive Summary Brochure
Edelman Trust Barometer 2015 - Executive Summary Brochure
 
Edelman Trust Barometer 2015 - Nederlandse Resultaten
Edelman Trust Barometer 2015 - Nederlandse ResultatenEdelman Trust Barometer 2015 - Nederlandse Resultaten
Edelman Trust Barometer 2015 - Nederlandse Resultaten
 
Edelman Brandshare Netherlands Results 2014
Edelman Brandshare Netherlands Results 2014Edelman Brandshare Netherlands Results 2014
Edelman Brandshare Netherlands Results 2014
 
Edelman Trust Barometer 2014 - The Netherlands
Edelman Trust Barometer 2014 - The NetherlandsEdelman Trust Barometer 2014 - The Netherlands
Edelman Trust Barometer 2014 - The Netherlands
 
Edelman Trust Barometer 2014 - Food & Beverage sector results
Edelman Trust Barometer 2014 - Food & Beverage sector resultsEdelman Trust Barometer 2014 - Food & Beverage sector results
Edelman Trust Barometer 2014 - Food & Beverage sector results
 

Kürzlich hochgeladen

Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Kürzlich hochgeladen (20)

Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Edelman's food finds for 2016

  • 1. Prepared by the Daniel J. Edelman Global Food and Beverage Sector | 2016 2016 Global Food and Beverage Trends
  • 2. Authenticity: The New Essential Ingredient Food Finds for 2016 Climate Chang[ing] Behavior 02 Waste Not, Want Not 03 Big Food: Big Expectations 04 Food Safety: Tough to Trust 05 Veggies Front & Center 07 It’s Not Just The Planet That’s Heating Up 08 Hunger for Heritage Age of the Recipe Hack 1009 Demand for Delivery 11 Gourmet For All 12 Restaurants Take Control Tech Talk 1413 Multisensory is Multipurpose 15 Gen Z Rising 16 Insect Interest 06 01 16
  • 3. Authenticity: The New Essential Ingredient Authenticity is the new transparency. For the industry, it’s not about what they say; it’s about what they do – or don’t do. The food and beverage industry is being held accountable for its commitments like never before on everything from production methods to sourcing, third-party certification, product renovation and financial investments. And if they don’t walk the walk? Consumers will walk away. Image by brookfordfarm / CC BY The European Parliament rejected a draft law in October 2015 that would give individual European countries scope to ban imports of GMO food and animal feed, potentially killing an initiative that was greeted with widespread criticism and much controversy. 01
  • 4. The word ‘entomography’ could be rolling off the tip of your tongue in the next 12-18 months. With increased pressure on the world’s food supply, consumers and chefs are more and more open to exploring new nutrition sources – and discovering what 80% of the world’s countries already know. Edible insects offer the potential to stand out both as an environmentally-friendly source of food and an adventuresome dish for adventurous foodies. 02 Insect Interest In the last year, several insect products have appeared in the Western market. One Dutch artist turns insects into a luxury candy.
  • 5. Climate Change Drives Consumer Concern Erratic weather, altered harvest seasons and record storms are negatively impacting global food production, and consumers are starting to understand how climate change will alter our food supply. Consumers’ growing knowledge is leading to an expectation that industry change its behavior – and the realization that they need to change their own. 03 Excessive downpours in Brazil due to El Nino have reduced the amount of sweetener that can be extracted from cane. Image by Massmo Relsig / CC BY
  • 6. 04 From 3D food to virtual reality and “wearables,” technology is revolutionizing the food and beverage industry, changing where ingredients come from, evolving production methods, altering the way food looks and tastes, and empowering consumers to know more about what they consume and the implications of their food and beverage choices. Tech Talk Image by pestoverde / CC BY / Colorbalanced from original A 3D Pasta Printer is in development by Barilla,* an Italian company steeped in heritage. *Edelman client
  • 7. Waste Not, Want Not With the scarcity of food resources now and in the future, food waste is a social and political cause that makes ugly foods appetizing, expiration dates debatable and leftovers look likely. 05 A “Landfill” salad made from food scraps was served to global dignitaries at the UN lunch in NYC in September 2015.
  • 8. In the wake of the Sriracha phenomenon, spice continues to intensify across the spectrum of foods and beverages, allowing us to introduce some of the hottest peppers into some of the most everyday food and beverages. When it comes to what we eat and drink…the hotter, the better. 06 It’s Not Just The Planet That’s Heating Up The UK recently began selling its hottest ever commercially grown pepper, the Komodo Dragon. Image by sally_monster / CC BY
  • 9. 07 Accustomed to unprecedented access to global flavors and experiences, today’s consumers want their cheese to be artisanal, their beer to be craft and their bread to be oven-fresh whenever the mood hits them. But they also don’t need to go to a fancy restaurant or upscale retailer to get it. The foodie experience? It’s now for everyone. Gourmet For All Half of Paris’ 20 arrondissements have now provided spaces for food trucks. Image by Susanne Nilsson / CC BY
  • 10. In a fiercely competitive global marketplace, legacy brands and the companies that make them are under unprecedented scrutiny. As a result, food and beverage companies are being forced to self-regulate, engage in ways that resonate, and innovate and renovate like never before. 08 Big Food: Big Expectations The importance of supply chain transparency has impacted the food industry worldwide, as top suppliers like Nestlé*, Tyson’s, Cargill, Smithfield, Starbucks*, Aramark, McDonald’s and more have released requirements to improve their supply chains. *Edelman client Image by lyza / CC BY / Colorbalanced from Original
  • 11. 09 Age of the Recipe Hack There is a renewed focus on the art and science of cooking. However, how we define “homemade” is changing and foodies don’t mind using a few short-cuts to get to their home cooked meal. International editions of "MasterChef Junior"—some aiming to reach kids as young as 4 years old—already are on the air or in the works in 18 countries, including Thailand, India, the U.K. and Denmark. Image by stijnnieuwendijk / CC BY / Colorbalanced from original
  • 12. 10 The sustained growth and popularity of food delivery, in the form of order-and-pay apps, third- party online ordering and delivery services, allows consumers to get what they want, whenever they want it, presenting an opportunity for companies to test all types of delivery concepts. The rise of delivery firmly ensconces food and beverage into our global sharing economy. Demand for Delivery In the face of China’s weakening economy, diners are turning to apps for meal delivery deals, resulting in a surge of startups and a dizzying array of delivery options for consumers.
  • 13. There’s expanded thinking around the crux of food safety; it’s no longer exclusively about foodborne illness, but also the long-term impact of ingredients in food and beverages. Interestingly, crowdsourcing technology, via search engines like Yelp, are helping pinpoint the location of food safety outbreaks. But, as the number of food scares and incidents of faulty products rise worldwide, brands have an opportunity to use their food safety platforms to establish trust. 11 Food Safety: Tough to Trust Nestlé’s* popular Maggi Noodles were recalled and removed from shelves for nearly six months due to potentially unsafe amounts of lead, sparking debate, a huge dip in Nestlé’s sales and the testing of other brands. Within a month of this incident, sales of the entire instant noodles market in India fell by 80 percent. *Edelman client Image by niaid / CC BY
  • 14. 12 Customers have long called the shots when it comes to dining out, but restaurateurs are starting to push back, as they increasingly experiment with solutions to problems like no shows, last-minute cancellations, wage discrepancies and rampant cell phone abuse at the table. Restaurants Take Control Joe’s Crab Shack recently became the very first national U.S. chain to eliminate tipping in stores, showcasing how the trend is already trickling from fine dining to casual. Image by south-african-tourism / CC BY / Colorbalanced from original
  • 15. Rising beef prices, horror over hormones, health concerns, the growth of farmers markets and more have all helped pave the way for veggies to go mainstream as a main course. Veggies, oft- thought of as more of a side dish, have moved firmly into the center of the plate. 13 Veggies Front & Center Tokyo, rated 2015’s greatest food city, uses fresh vegetables that command very high prices prices. Produce is an integral part of the city’s culinary scene. Image by mr_t_in_dc / CC BY
  • 16. Hunger for Heritage From Peruvian chicken to Korean bibimbap to your grandmother’s bone broth, new culinary traditions blend old with new to mark a rise of authenticity and heritage. 14 Bone broth began sweeping through the U.S. in 2014, and the trend continues to gain interest from celebrities, chefs and consumers alike. Image by danielygo / CC BY / Colorbalanced from original
  • 17. Neurogastronomy – how the brain creates flavor and triggers our perception of it – is a buzzword for restaurateurs and food manufacturers, with high-tech settings able to dramatically enhance mood and flavor, either for an otherworldly dining experience or health benefits. 15 Multisensory is Multipurpose The “Dining in the Dark” experience hits Africa by way of a new restaurant in Nairobi, where the blind restaurant staff was trained by French restaurateurs. Image by yelp / CC BY / Colorbalanced from original
  • 18. 16 The next target audience has arrived and it’s here to stay. Meet Generation Z – younger, richer and more diverse than ever. While their Gen Y brethren want to reinvent the system, Gen Z wants to recreate it. If food and beverage brands want to appeal to this generation’s environmental sensibility, short attention span, pragmatism, need for personalization and eye for quality without premium pricing, they’ll need to think fresh, think interesting and think bite-size. Gen Z Rising More than half of Gen Z enjoy trying different foods. They have a willingness to explore innovative flavors and ingredients.
  • 19. Copyright ©2015 Daniel J. Edelman, Inc. All rights reserved. All information contained herein is confidential and proprietary to Daniel J. Edelman, Inc. (“Edelman”). Edelman Amsterdam Joel Bearden & Lara Luten +31 20 30 10 980