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Social Media Use in India 2015

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Social Media in India 2015

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Social Media Use in India 2015

  1. 1. è Edelman INDIA’S SOCIAL MEDIA LANDSCAPE 2010-2014 NETIZENS Netizen Population Has lnoreased 2014 2010 A 52 Million+ ' (7.5% penetration) 243 Million+ (19.1 9% penetration) TOP PLATFORMS Social media has always been a battle world, in which hot names change fast. Five most popular platforms and total users for each as ofJuIy 2010* Facebgî: n n Facebook (20.87 million unique vi (112 million Linique users) OrkUt o (19.87 million unique visitors) Yahoo PIUSY’ 5121300 Plus (3.5 million uniqtie visitors) Twitter Twitter (3.3 million unique visitors) y y (18 million unique users) Linkedln Linkedln (3.3 million unique visitors) m m (28 million unique users) *Comscore India Report 2010 “We Are Social India 2014 Repori PERCENTAGE OF VIDEO-BASED CONTENT Unique video viewers/ month in 2010 — 11 32 million+* Peroentage increase: Unique video viewers/ month in 2014 — present 0A’? 54 million+* *emari<eter Report Top1O Online video Properties Among Internet Users in India, Ranked by Unique Video Viewers, March 2013 Google facebook. m VDOPIA bTubeMoguI A Doivmor-‘on k@nn / /AdoTube vIacoM vevo AVERAGE AGE OF SOCIAL MEDIA USERS I 2911 1,2012 I 2013 66 38 37 22.4 245 15.1 18.3 N. N 2.7% L‘- 3 .9 15-24 25-34 45-54 55+

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