In the recent years, Data Management Platforms (DMP) have become at the very top of every marketers’ technology wish list. DMPs can create a more holistic and complete view of a customer and can unveil new insights and opportunities to an organization. That said, with every newer technology there are new terms and concepts that one must understand to effective execute new strategies. This guide covers the most common DMP related terms a marketer needs to know in today’s digital landscape.
At the same time, if you find yourself being a bit overwhelmed with all of the 1st 2nd or 3rd party data targeting options from, I'd highly recommend using a service like ClearSegment to understand various data providers - it's data collection methodologies as well as their individual segments. https://clearsegment.com/