The document defines and discusses 7 common terms used in search engine optimization (SEO). It defines bounce rate, keywords, title tags, indexed pages, unique visitors, backlinks, and conversion rate. For each term it provides a concise definition and examples to explain what each metric refers to and how it is relevant for SEO efforts. The overall document serves to help readers understand common lingo used in the SEO field.

1. Sunday, January 19, 2014

2. presents
Sunday, January 19, 2014

3. 7 TERMS
YOU’LL HEAR
YOUR SEO USE
Sunday, January 19, 2014

4. 7 TERMS
YOU’LL HEAR
YOUR SEO USE
ALL
Sunday, January 19, 2014

5. 7 TERMS
YOU’LL HEAR
YOUR SEO USE
ALL THE
Sunday, January 19, 2014

6. 7 TERMS
YOU’LL HEAR
YOUR SEO USE
ALL THE TIME
Sunday, January 19, 2014

7. 1
Sunday, January 19, 2014

8. 1
“BOUNCE RATE”
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9. %
Sunday, January 19, 2014

10. %
Sunday, January 19, 2014
OF VISITORS
WHO LEAVE
A SITE

11. %
OF VISITORS
WHO LEAVE
A SITE
AFTER VIEWING ONLY
ONE PAGE
Sunday, January 19, 2014

12. 2
Sunday, January 19, 2014

13. “K
ey
w
or
ds
”
2
Sunday, January 19, 2014

14. KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
Sunday, January 19, 2014

15. KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
Sunday, January 19, 2014

16. KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEPHRASES KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWOFDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYGREATS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
Sunday, January 19, 2014

17. KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEPHRASES KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWOFDS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYGREATS KEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDS
KEYWORDS KSIGNIFICA NCEWORDS
KEYWORDS KEYWORDS KEYWORDS
Sunday, January 19, 2014

18. TO YOUR SERVICE
Sunday, January 19, 2014

19. TO YOUR PRODUCT
Sunday, January 19, 2014

20. TO YOUR MARKET
Sunday, January 19, 2014

21. TO YOUR INDUSTRY
Sunday, January 19, 2014

22. 3
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23. “TITLE TAGS”
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3

24. “TITLE TAGS” ARE CLEAR,
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25. “TITLE TAGS” ARE CLEAR,
CONCISE
Sunday, January 19, 2014

26. “TITLE TAGS” ARE CLEAR,
CONCISE &
COMPELLING
Sunday, January 19, 2014

27. “TITLE TAGS” ARE CLEAR,
CONCISE &
COMPELLING DESCRIPTIONS
OF A
WEBPAGE
OR A
SEARCH
ENGINE
RESULT.
Sunday, January 19, 2014

28. Sunday, January 19, 2014

29. title tag
Sunday, January 19, 2014

30. title tag
title tag
Sunday, January 19, 2014

31. TITLE TAGS HELP BOTH
PEOPLE & SEARCH
ENGINES DETERMINE
WHAT A WEBPAGE IS
ABOUT.
Sunday, January 19, 2014

32. 4
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33. 4
“INDEXED
Sunday, January 19, 2014
PAGES”

34. qisopagesedfpdondkfarhs
wiskfheiwlskdnnwbsjxxk
ufkcwebsitecmdothatdiw
davnrtsearchdwodengine
idwsppcofksmxoujmswos
ieiyeikshasjexploredrtiue
pedoklwandyhmwtstored
Sunday, January 19, 2014

35. qisopagesedfpdondkfarhs
wiskfheiwlskdnnwbsjxxk
ufkcwebsitecmdothatdiw
davnrtsearchdwodengine
idwsppcofksmxoujmswos
ieiyeikshasjexploredrtiue
pedoklwandyhmwtstored
Sunday, January 19, 2014

36. HOW?
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37. With this little guy:
Sunday, January 19, 2014

38. With this little guy:
Sunday, January 19, 2014

39. With this little guy:
Sunday, January 19, 2014
He’s called a crawler,

40. With this little guy:
Sunday, January 19, 2014
He’s called a crawler, or a bot.

41. With this little guy:
He’s called a crawler, or a bot.
Google calls him Googlebot.
Sunday, January 19, 2014

42. With this little guy:
He’s called a crawler, or a bot.
Google calls him Googlebot.
(Go figure.)
Sunday, January 19, 2014

43. With this little guy:
He’s called a crawler, or a bot.
Google calls him Googlebot.
(Go figure.)
He’s a program that
methodically
browses the Internet
for new pages
to store.
Sunday, January 19, 2014

44. Sunday, January 19, 2014

45. New Page
Crawler
Sunday, January 19, 2014

46. Sunday, January 19, 2014

47. Sunday, January 19, 2014

48. Sunday, January 19, 2014

49. INDEXED
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50. INDEXED
Sunday, January 19, 2014

51. 5
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52. 5
“UNIQUE VISITORS”
Sunday, January 19, 2014

53. “UNIQUE VISITORS”
:
a
count
of
how
many
different
people
access
a
website
within
the
reporting
period,
Sunday, January 19, 2014

54. “UNIQUE VISITORS”
:
a
count
of
how
many
different
people
access
a
website
within
the
reporting
period,
which
could
be
Sunday, January 19, 2014

55. A DAY.
Sunday, January 19, 2014

56. A WEEK.
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57. A MONTH.
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58. WHATEVER
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59. HOWEVER,
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60. HOWEVER, UNIQUE VISITORS PER
MONTH IS PROBABLY THE MOST
COMMON METRIC FOR SETTING
GOALS, PRICING ADS, AND OTHER
IMPORTANT STUFF.
Sunday, January 19, 2014

61. HOWEVER, UNIQUE VISITORS PER
MONTH IS PROBABLY THE MOST
COMMON METRIC FOR SETTING
GOALS, PRICING ADS, AND OTHER
IMPORTANT STUFF.
OH.
Sunday, January 19, 2014

62. OH.
AND YOU DETERMINE IF A VISITOR IS
UNIQUE BY THEIR IP ADDRESS.
Sunday, January 19, 2014

63. 6
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64. 6
“BACKLINK”
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65. it’s a link
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66. from one web page
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67. from one web page
to another website
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68. According to
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69. According to
Sunday, January 19, 2014
Google

70. According to
Google
"the more backlinks you have
pointing back to your site,
Sunday, January 19, 2014

71. According to
Google
"the more backlinks you have
pointing back to your site,
the more popular it will be."
Sunday, January 19, 2014

72. 7
Sunday, January 19, 2014

73. Conversion
Sunday, January 19, 2014
Rate
7

74. Con ersion
Sunday, January 19, 2014
Rate
7

75. %
Sunday, January 19, 2014
OF
VISITORS
WHO
TAKE
ACTION
ON YOUR
WEBSITE

76. THIS
Sunday, January 19, 2014

77. IS WHAT
INTERNET
MARKETING
IS ALL ABOUT
Sunday, January 19, 2014

78. They might request a quote.
Sunday, January 19, 2014

79. They might request a quote. They might
sign up to
receive
your blog
posts.
Sunday, January 19, 2014

80. They might request a quote. They might
sign up to
receive
your blog
posts.
They
might
give
you a
call.
Sunday, January 19, 2014

81. They might request a quote. They might
sign up to
receive
your blog
posts.
They
might
They
might
make a
give
you a
purchase. call.
Sunday, January 19, 2014

82. AND ALTHOUGH SOME
ACTIONS ARE MORE
SIGNIFICANT THAN
OTHERS
Sunday, January 19, 2014

83. AND ALTHOUGH SOME
ACTIONS ARE MORE
SIGNIFICANT THAN
OTHERS
JUST REMEMBER:
Sunday, January 19, 2014

84. YOUR
CONVERSION RATE
IS MORE
IMPORTANT THAN
Sunday, January 19, 2014

85. YOUR
CONVERSION RATE
IS MORE
IMPORTANT THAN
ANY
Sunday, January 19, 2014

86. YOUR
CONVERSION RATE
IS MORE
IMPORTANT THAN
ANY OTHER
Sunday, January 19, 2014

87. YOUR
CONVERSION RATE
IS MORE
IMPORTANT THAN
ANY OTHER METRIC
Sunday, January 19, 2014

88. YUP.
Sunday, January 19, 2014

89. YUP.
PAGE RANK CAN’T
EVEN HOLD A
CANDLE TO IT.
Sunday, January 19, 2014

90. A
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ORIGINAL
Sunday, January 19, 2014