Paddock Media Kit 2016

thepaddockmagazine.com ‣
Paddock Magazine
Media Kit 2016

2thepaddockmagazine.comEd ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
OVERVIEW
Spanning across multiple platforms including digital, print, tablet, email & social
media, Paddock Magazine maintains its dialogue with the evolving global mot-
orsports business market and consumer, recognizing today’s modern opinion
leader uses multiple channels to communicate. Print editions distribution in-
cludes Europe, Middle East, United States, Canada, Australia, and South East
Asia & South America.
Paddock Magazine has an expected print run of 12,000 copies per edition.
The publication is aimed at exclusive readers involved in the business of high-
end motorsport series, with an emphasis on Formula 1. Over a third of copies
are sent out to subscribers and potential clients, with a further 25% distribut-
ed at selected locations and events. We distribute magazines to some Formu-
la 1 Grand Prix races, top five star hotels and private aviation companies dur-
ing racing weekends.
Global reach:
Print 12,000
ThePaddockMagazine.com 50,285
Social Media 27,296
Email 40,644
Tablet 3,452
Total Reach 133,677

READER PROFILE
They are the power brokers of international motor racing,
from Team Principals and driver managers to sponsorship
heads and broadcaster CEOs. They are wealthy jet-setters,
leading entrepreneurs and executives who drive stylish
cars, own yachts and travel by private jets.
They know the value of luxury and wield significant spend-
ing power in their personal and professional lives.
Motorsport’s opinion leaders are highly successful execu-
tives who hold senior positions and earn higher incomes
than most readers of alternative business and current af-
fairs publications.
The global readership constitutes one of the best target
audiences for luxury goods and services advertisers. Own-
ing the best in fashion, arts, personal accessories, auto-
mobiles and property is a necessity for them. Readers also
form one of the most attractive audiences for travel adver-
tisers, as they regularly travel to destinations around the
world for both business and pleasure.
CIRCULATION DEMOGRAPHICS:
Paid/Bulk Subscriptions 11,200
Single Copy 3,500
Total Circulation 14,700
Rate Base 12,000
Total Audience 52,920
Median Age 46,4
Median HHI 134,350
Gender – Male / Female 82% / 18%
Education – Graduated College + 83%
Employment Status – Employed 82%
Profile of Affluent Audience
Average Household Income 364,000
Average Household Net Worth 1,800,000
Gender – Male/Female 82%/12%

AUDIENCE
Purchasing Power
Purchased at least one holiday last year 42%
Own a cellar of fine or vintage wines 20%
Own a second holiday home abroad 18%
Would spend 3,000+ to replace an expensive watch 24%
Has spent 4,500+ on a jewellery item in last year 17%
Travel
Took at least one return air trip 94%
Took three or more return air trips 89%
Took six or more air trips 73%
Flew first, business or by private air charter 42%
Are prepared to live abroad 52%
Purchasing Decisions
Involved in purchasing decisions at their companies 89%
Prepare or approve budgets 71%
Research products and services for potential purchases 51%
Participate in a group that makes the final decision 43%
Make the final decision 41%

PRINT RATE CARD IN EURO:
Double Page Spread 1 Month 3 Months 6 Months 12 Months
First DPS 17,500 15,750 14,000 12,250
DPS Guaranteed 16,100 14,490 12,880 9,660
DPS 14,600 13,140 11,680 8,760
Full Page 1 Month 3 Months 6 Months 12 Months
Back Cover 13,200 11,800 10,560 7,920
Inside Front Cover 11,750 10,575 9,400 7,050
Inside Back Cover 10,250 9,225 8,200 6,150
Single Page 8,000 7,200 6,400 4,800
Half Page 1 Month 3 Months 6 Months 12 Months
Half Page DPS 8,800 7,920 7,040 5,280
Half Page Guaranteed 5,100 4,590 4,080 3,060
Half Page 4,400 3,960 3,520 2,640

PRINT RATE CARD IN USD:
Double Page Spread 1 Month 3 Months 6 Months 12 Months
First DPS 20,500 18,500 16,000 14,500
DPS Guaranteed 19,000 17,000 15,000 11,500
DPS 17,000 15,500 13,500 10,500
Full Page 1 Month 3 Months 6 Months 12 Months
Back Cover 15,500 14,000 12,500 9,000
Inside Front Cover 13,900 12,500 11,000 8,000
Inside back Cover 12,000 10,900 9,500 7,000
Single Page 9,000 8,500 7,500 5,500
Half Page 1 Month 3 Months 6 Months 12 Months
Half Page DPS 10,000 9,000 8,000 6,000
Half Page Guaranteed 6,000 5,400 4,500 3,500
Half Page 5,000 4,500 4,000 3,000

2016 EDITORIAL CALENDAR
Issue Theme Copy Deadline On Sale
January 2016 Circuit Promoters Special 4 January 9 January
February 2016 Season Preview, Top 50 Hotels 2 February 6 February
March 2016 Australian Grand Prix, Corporate Hospitality Special 24 February 27 February
April 2016 Bahrain & Chinese Grand Prix, Executive Travel 25 March 29 March
May 2016 Russian, Spanish & Monaco Grand Prix, 100 Most Powerful People in Formula 1 25 April 29 April
June 2016 Canadian & Austrian Grand Prix, Sponsorship Agencies Special 26 May 30 May
July 2016 Austrian, British & Hungarian Grand Prix, Luxury Property Special 24 June 30 June
August 2016 German, Belgian & Italian Grand Prix, Private Aviation Special 24 July 29 July
September 2016 Singapore Grand Prix, Superyachts Special 22 August 26 August
October 2016 Malaysian & Japanese Grand Prix 23 September 28 September
November 2016 United States, Mexican & Brazilian Grand Prix 24 October 28 October
December 2016 Abu Dhabi Grand Prix, Luxury Goods Special 20 November 24 November

WRITERS
Kipras Sumskas –
Editorial Director.
Being in charge of the
magazine’s editori-
al content, he’s some-
where between crazy
and reliable. Usually, at
both ends.
Harry Miltner –
Story Writer.
A Scottish-born, Aus-
tria-based motorsport
business expert, Man-
aging Director at HM
Sports and the abso-
lute master of words
on wheels.
Brian Sims –
Columnist.
Over forty years of
Brian’s experience in
various areas of mot-
orsport is converted
into valuable advice
for the critical read-
er. The column title
says it all – “Money,
Egos & Speed”.
Dessislava Jeleva –
Columnist.
Her sincere and sharp
opinion on Formula 1
affairs is what’s keep-
ing people interest-
ed every month. A true
hitlady of the sport
with a huge motor-
sport community fol-
lowing
James Parrish –
Columnist.
Working with leaders
that want to develop
commercially success-
ful motorsport spon-
sorships, James helps
businesses gener-
ate a greater commer-
cial return. Currently he
works extensively with
Formula E and Formula
1 at Rush Sports & En-
tertainment.
Lena Siep –
Columnist.
Lena has over ten
years of experience in
working as a PR Man-
ager for international-
automotive companies
and racing teams, and
she now runs her own
business as a Commu-
nications Consultant.
Károly Méhes –
Columnist.
Károly has been
working as a Formu-
la 1 correspondent
for the past 25 years.
He wrote more than
two dozens of F1
books and now reg-
ularly surprises us
with interesting his-
tory columns.
Niharika Ghorpade –
Columnist.
Extremely passionate
about Formula 1, this per-
ceptive writer and blog-
ger shares her thoughts
about the internal world
of high-end motorsports
in style

EDITORIAL DEPARTMENTS
DATA
Bite-sized information
and articles covering in
detail the nuts and bolts
of Formula 1. This in-
cludes subjects such as
finding the right team for
the sponsor, sports me-
dia coverage around the
world and some other
unique view points.
COLUMNS
Our reputation for ex-
clusivity is reinforced
through monthly col-
umns from the leading
business minds of the
motorsport world.
FEATURES
In-depth understanding
and original features on
the personalities, current
affairs and issues that
matter the most.
LIFESTYLE
A showcase of the most
cutting edge products
from teams and spon-
sors. There is also analy-
sis of how celebrities are
used to promote spon-
sors’ involvement in the
sport and profiles of des-
tinations visited by the
drivers. Formula 1’s social
responsibility is also high-
lighted through profiles
of the drivers’ charitable
involvements.
SPECIAL STORIES
Different each month, the
very exclusive Paddock
magazine special features
are the ones to look for.
A range of various com-
panies or big players is
examined according-
ly to the subject at hand.
Such sectors as watches,
yachts, finances, private
aviation and other impor-
tant backgrounds of For-
mula 1 are challenged
here.

TABLET
Engage our audience with interactive units
Tablet devices have reinvented how we tell stories, how consumers interact
with our content, and how advertisers connect with our audiences, all while
maintaining the design fidelity and engagement of a print magazine. They also
offer complete portability: Paddock Magazine’s content will be everywhere
our readers go.
One of the largest Tablet presence of any Motorsports Publisher
• 3,000 to 4,000 monthly downloads
• 25,000+ downloads to date of Paddock Magazine Tablet App
Interactive features include
• Portrait and
Landscape mode
• Ads with five links per page
• Multi page slideshows
• Info hotspots
High engagement and satisfaction prov-
en in 2 Paddock Magazine Tablet surveys
• Readers are spending an average of 40
minutes
• Overall satisfaction is extremely high,
with 88% satisfied
• User friendly features lead to high reader
engagement
• Readers are seeking even more slide-
shows, video, and interactive content

TABLET RATE CARD
2,000 – a base rate for portrait & landscape mode advertisement. No PDF replicas are accepted.
Advertisers can include up-to 5 unique URLS per ad unit. Due to OS compatibility, all URL’s cannot
go to every destination. The Apple iOS does not allow for any Adobe Flash content to be displayed.
500 Audio Only
Ad opportunity with up to 3 embedded audio or narration tracks (totalling up to 2 minutes).
Includes 1 link.
1,000 Slideshow
Ad opportunity featuring up to 10 photo images. Includes up to 3 links that can be placed on any static
(non-interactive) page areas and which can each drive to a unique URL.
1,000 Video
Ad opportunity with a 60-second video cached in the device. Can play full-screen or embedded in the
page. Includes 1 link.
1,500 Hotspots
Ad opportunity with up to 5 hotspots that expand to reveal information when tapped. Hotspot can in-
clude text or flat images. Includes up to 3 links, which can each drive to a unique URL.
1,500 Scrolling Ad
Ad opportunity featuring 2-4 pages of smooth-scrolling creative. Includes up to 4 links (maximum of 1
link per page), which can each drive to a unique URL.
3,500 Path Finder
Ad opportunity that takes readers on a visual journey of product discovery. A product-related icon trav-
els around the ad page(s), revealing product attributes as it moves. Can be up to 3 pages total.
Includes 1 link.
4,500 Customizable 360
Ad opportunity showing 360° revolution view of a single product, with the ability to change colours and
backgrounds. Includes up to 3 backgrounds and 3 links, which can each drive to a unique URL.
6,000 Virtual Tour
Ad opportunity with full interactivity offering self-guided experience. Includes full 360° rotation of a
product with up to 5 informational hotspots. Includes up to 5 links (not available within videos or rotat-
ing objects), which can each drive to a unique URL.
TBC Custom Advertising Prices for production and space/media quoted based upon scope of request.

WEB
Audience
ThePaddockMagazine.com provides original and unique coverage of
the major motorsports business categories – executive travel, cor-
porate hospitality, sponsorship.
From desktop to mobile and video, our content spans every device
and every occasion – connecting you with consumers in the context
that makes your messages work best.
Our website is also suitable to luxury goods and services providers.
With dozens of new stories each month, ThePaddockMagazine.com
offers advertisers a largely unduplicated audience to extend their
reach to their customers. Since its launch in 2008, ThePaddockMag-
azine.com has been developing and expanding all areas of its con-
tent in line with technological advances, visitor numbers and de-
mands. A dedicated website team collaborates with the Paddock
print team to produce all original content on the site and to expand
coverage of features and news stories from the print edition.
ThePaddockMagazine.com uses responsive design in order to be
compatible on mobile phones, tablets and smart televisions. This
enables ads to be far more impactful than on a standard website.
You can also tailor these banner ads so that a different ad appears
for mobile users to the ad that appears for desktop users. If you
want to target your banner ads by device, different sizes of banners
will need to be provided.
30,000 page impressions
per month
6,000 web monthly
unique users
Dwell time: 8 minutes
Pages per user: 8
82% Male, 18% Female

WEB
COST PER MILLE
Leaderboard 52.00 72.00 78.00
Rectangle Ad 49.00 68.00 73.00
Ad in Po-Up 69.00 96.00 103.00
Floating Ad 59.00 82.00 88.00
Layered Ad 89.00 124.00 134.00
Corner Peel Ad 55.00 77.00 82.00
Banner Ad 33.00 46.00 50.00
Ad in Exit Pop-Up 49.00 68.00 73.00
COST PER DAY
Leaderboard 22.00 29.00 33.00
Rectangle Ad 20.00 28.00 30.00
Ad in Po-Up 24.00 33.00 36.00
Floating Ad 23.00 32.00 34.00
Layered Ad 31.00 43.00 47.00
Corner Peel Ad 26.00 36.00 38.00
Banner Ad 19.00 26.00 28.00
Ad in Exit Pop-Up 20.00 28.00 30.00

CONTACTS
The Paddock Magazine is published by Destination Grand Prix Ltd. Unit 4,
Willows Gate Stratton Audley, Bicester Oxon OX27 9AU, United Kingdom.
Printed in EU 12 times a year.
Advertising:
Ed ‘Luckas’ Marcinonis,
Managing Director
+44 203 286 7455
eluckas@thepaddockmagazine.com
Art Markos,
The Americas and Canada
+1 805 695 2020
art@thepaddockmagazine.com
Justin Rakauskas,
Europe and Middle East
+44 203 823 6898
justinas@thepaddockmagazine.com
Editorial:
Kipras Sumskas,
Editorial Director
+44 203 095 4391
kipras@thepaddockmagazine.com
Social:
Laura Kirk, Social Media Manager
laura@thepaddockmagazine.com
Design:
Ovidijus Talijunas
ovisjust@icloud.com

Paddock Media Kit 2016

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