Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference
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The document discusses the need for business model innovation to drive sustainable growth. It notes that traditional business models are dead and what previously drove success will no longer work. Companies must challenge their assumptions and look beyond their comfort zones to competing using business model innovation like Nespresso, Amazon, and Netflix have done. The essence of strategy is to find a new profitable value proposition through business model innovations before the company's current business model also fails like the one publisher that disappeared since the start of the talk.
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Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference
- 2. INNOVATING & WINNING WITH BUSINESS MODELS
- 3. Today’s talk is about the power of business model innovation and how the best companies apply this framework to create sustainable growth.
- 4. Peter Drucker once said that there is only ONE valid definition of business purpose: to create a customer.
- 5. Steve Blank once said No Business Plan Survives First Contact With A Customer.
- 6. “Everybody has a plan until they get punched in the face” Mike Tyson
- 7. We have been punched in the face. Repeatedly …..and it’s our own fault…. Einstein once said insanity is doing the same thing over and over again and expecting different results….. we do not learn fast enough.
- 8. By the time you walk out of this room there will be one less publisher in our world, and no one will notice.
- 9. What got us here will not get us there. Our ways of thinking… Our ways of strategizing…. Traditional Business Models… Are DEAD
- 10. A business model describes the rationale of how an organization creates, delivers and captures value.
- 12. Today’s revenues Vs. Tomorrow’s digital promise… how to close the revenue gap. Wrong Focus!
- 13. Collectively we spend billions on innovations that no one wants. Product & Service innovation is no longer enough. Sustainable high growth businesses compete using Business Model Innovation.
- 14. How can we create Business Models That Work & Value Propositions That Sell? Right Focus!
- 15. Information everywhere, instantly and mostly free. A Bedouin in the Rub Al Khali has access to more information today than Bill Clinton did as President.
- 16. The times are a-changing Bod Dylan
- 17. #JTBD
- 18. JTBD remain the same. Customers hire products and services to get the job done. Our challenge is innovating at Breakneck speeds, profitably.
- 19. Challenge our assumptions. Look beyond our comfort zones. Nespresso! Amazon! Netflix! Hilti! Skype! Facebook! Huffington Post! and now Buzzfeed!
- 20. Powerful Trustworthy Brands. Strong Core Competencies. Editorial Assets. Core Values.
- 21. Success Tomorrow will be with those of us who are experts in competing using Business Model Innovation. It is only a mindset away!
- 22. Content + Advertising + Classifieds combined perfectly on Paper in our Traditional Business Models. But these will not gel in digital. What key components will drive your business models of tomorrow?
- 23. 2014/03/14
- 24. 2014/03/14
- 25. 2014/03/14
- 29. The essence of strategy is to find a different but profitable value proposition through business model innovations.
- 30. Since we started the talk there is one less publisher in our world, another failed business model. Are you next?
- 31. When was the last time your customer verified your business model? #JTBD Start experimenting. Start verifying and Start Innovating.
- 32. Peter Drucker’s wisdom: There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
- 33. Take action download the canvas now
Hinweis der Redaktion
- Our traditional BMs are dead and their Value Propositions unprofitable.The components that once made up our robust, scalable and highly profitable BMs are irrelevant as wave after wave of disruptive innovation riding on the back of rapidly evolving Social, Economic and Technical environments impacts our industry.Once upon a time we would gather package distribute and sell news in tightly controlled workflows, now we open and flexible systems, citizen journos and journalism as we knew is has disintegrated This is compounded by the fact that many of us still rely on demographics, price points, AVRs and Distribution platforms when strategizing. The digital vs print debate defocuses us, we are consumed with the conundrum ‘today’s revenues vs tomorrow’s digital promise and how to close the revenue gap.Drop the ‘it takes 3 years before a product turns a profit’ it took WhatsApp a lot less time beofre someone decided to buy them for billions, yet we scoff at them and others ‘like them’.
- Our traditional BMs are dead and their Value Propositions unprofitable.The components that once made up our robust, scalable and highly profitable BMs are irrelevant as wave after wave of disruptive innovation riding on the back of rapidly evolving Social, Economic and Technical environments impacts our industry.Once upon a time we would gather package distribute and sell news in tightly controlled workflows, now we open and flexible systems, citizen journos and journalism as we knew is has disintegrated This is compounded by the fact that many of us still rely on demographics, price points, AVRs and Distribution platforms when strategizing. The digital vs print debate defocuses us, we are consumed with the conundrum ‘today’s revenues vs tomorrow’s digital promise and how to close the revenue gap.Drop the ‘it takes 3 years before a product turns a profit’ it took WhatsApp a lot less time beofre someone decided to buy them for billions, yet we scoff at them and others ‘like them’.
- More & more people consume more & more content than ever before.
- START HERE!
- 3 years for an ROI? Demographics are key? Bundled or unbundled content? Paper or digital or best tool for the job?Perfect or MVP? Peter Drucker once said There is surely nothing quite so useless as doing with great efficiency what should not be done at all..
- More & more people consume more & more content than ever before.
- Why did Nespresso disrupt and lead the B2C coffee?Why did Apple disrupt and lead in the music industry?Why did Netflix disrupt and lead the video rental industry?Why is Dubizzle #1?Unfortunately although the Jobs our customers do and for which they seek solutions in the form of effective products and services remain the same others have stepped up to address these jobs and the pains and gains.If we are to rise like phoenix then we must wake up and learn how to compete on business models. The first step is to understand what’s going on with an open and enquiring mind and it starts with getting back down to basics. Understand our customers, the jobs they do and give them products and services that fix their pains and create gains they’ve never thought about
- Why did Nespresso disrupt and lead the B2C coffee?Why did Apple disrupt and lead in the music industry?Why did Netflix disrupt and lead the video rental industry?Why is Dubizzle #1?Unfortunately although the Jobs our customers do and for which they seek solutions in the form of effective products and services remain the same others have stepped up to address these jobs and the pains and gains.If we are to rise like phoenix then we must wake up and learn how to compete on business models. The first step is to understand what’s going on with an open and enquiring mind and it starts with getting back down to basics. Understand our customers, the jobs they do and give them products and services that fix their pains and create gains they’ve never thought about
- What job is the customer trying to get done when they pick up the Culture section of a nespaper?What about the ‘ I have 10 minutes downtime to grab some great informationwhilst I wait to see my doctor”
- Why did Nespresso disrupt and lead the B2C coffee?Why did Apple disrupt and lead in the music industry?Why did Netflix disrupt and lead the video rental industry?Why is Dubizzle #1?Unfortunately although the Jobs our customers do and for which they seek solutions in the form of effective products and services remain the same others have stepped up to address these jobs and the pains and gains.If we are to rise like phoenix then we must wake up and learn how to compete on business models. The first step is to understand what’s going on with an open and enquiring mind and it starts with getting back down to basics. Understand our customers, the jobs they do and give them products and services that fix their pains and create gains they’ve never thought about
- We are not leveraging core competencies in distribution, in content production, in editorial, nor our trusted brands and editorial assets. All of which are perfectly geared for the new economy yet like our friends the dinosaurs we fail to grasp the moment. We fail to think outside the box, too few of us challenge the status quo, most are content to argue ad nauseam within the comfortable constraints of our past glories. We need to challenge our own assumptions, embrace ideas such as MVP and get out there engage and learn where the customer sees value and experiment with new business models so that we have the right tools for them to do their jobs.The customer does not need to look around for P&S to buy. When they have a job to do, a problem to solve they will hire the best fitting Value proposition.So what jobs are they trying to get done?The 5 minuteThe have a lot of timeThe reader of culture..
- We are not leveraging core competencies in distribution, in content production, in editorial, nor our trusted brands and editorial assets. All of which are perfectly geared for the new economy yet like our friends the dinosaurs we fail to grasp the moment. We fail to think outside the box, too few of us challenge the status quo, most are content to argue ad nauseam within the comfortable constraints of our past glories. We need to challenge our own assumptions, embrace ideas such as MVP and get out there engage and learn where the customer sees value and experiment with new business models so that we have the right tools for them to do their jobs.The customer does not need to look around for P&S to buy. When they have a job to do, a problem to solve they will hire the best fitting Value proposition.So what jobs are they trying to get done?The 5 minuteThe have a lot of timeThe reader of culture..