Presentation by Sven Segal, CEO of Po-Zu Sustainable design in industry. What skills do graduates need?

1. 2006
2015

2. shoes w ith a good sole
Po-Zu means PAUSE in Japanese

3. shoes w ith a good sole
Find Your Sole

4. Eco Design
Distinctive
Authentic
Ethical
Sustainable
Charitable
Quality
Comfort
Wellbeing
Po-Zu Core Values

5. shoes w ith a good sole
WHY
ARE WE
IN BUSINESS ?

6. IT IS ESTIMATED THAT OVER
3 MILLION
PAIRS OF SHOESEND UP IN LANDFILL
EVERY DAY
THE PROBLEM OUR SOLUTION
A KEY STEP TOWARDS
DESIGNED
F RDIS
W
ASTE
IS
A
DESIGN
FLAW
A S S E M B L Y

7. vimeo.com/83974504
Watch me disassembling a Po-Zu shoe

8. THE PROBLEM OUR SOLUTION
SOLVENT BASED
GLUE
GLUELESS
CONS RUCTION
We avoid glue altogether by using a
pose health and environmental hazards

9. shoes w ith a good sole

10. NLY
THE PROBLEM OUR SOLUTION
CHROMIUMIS THE 4th WORST
TOXIC POLUTIONPROBLEM IN THE WORLD
CHROME-FREE
LEATHER
USE
HEALTHIER FOR OUR FEET AND OUR PLANET

11. Top 10 Toxic Pollution Problems / 2012
www.worstpolluted.org
Google > Ecologist Leather

12. ECO COMFORT
FOOT-MATTRESS
Moulds to the shape of your foot
UPPER
Stitched to the sole
Designed for durability & disassembly
BUTTERFLY SUSPENSION MECHANISM
Softens the impact as the foot hits the ground
Made from Natural Latex
FOOT-MATTRESS COVER
Chrome-Free Suede for Leather uppers
Eco microfibre for Vegan uppers
Provides superb air circulation
60% coconut husk & 40% Natural Latex
TM

13. Our biomimicry design is based on the coconut husk's
natural shock-absorber property. Its purpose in nature is
to soften the impact when the coconut falls from the tree
and to protect it from breaking when it hits the ground.

14. BENEFITS
LIKE WALKING ON CLOUDS!PROVIDES GOOD INSULATION
Relieves symptoms of tired and sore feetSafe for your skinFor hot and cold climates
MOULDS TO THE SHAPE OF YOUR FOOT HIGHLY BREATHABLE
Moulds precisely to your own
individual contours to provide
maximum comfort and support
To keep your feet dry,
MADE FROM NON-TOXIC MATERIALS

15. SHOE INDUSTRY STANDARD OUR ADVANTAGE
Foot-Bed Foot-Mattress
TM
THE ONE AND ONLY

16. shoes w ith a good sole
With Po-Zu shoes you don't have to leave the comfort of your bed at home...

23. shoes w ith a good sole

24. knock your socks off!

25. “Feels truly like walking on air, while in a green touch that we wholeheartedly approve of.” Easy Living Magazine
“My Po-Zu’s feel like sinking into my favourite sofa each time I put them on.” Olivia. S from the UK
“I am converted to Po-Zu because they are the only shoes I've had that allow me to be on my feet for 10 hours a day without aching -
thank you!” Georgia. M from the UK
“I have a total of 5 different pairs of Po-Zu footwear and truth is, once you start using this brand, it is just very difficult to go back to
regular shoes anymore.“ Mora from the USA
“I tried on a pair of Po-Zu boots and couldn't take them off. I didn't want or need to try on any others.They are the most comfortable,
warm, protective boots I have ever worn and my feet are happy feet. I walk about 2 hours a day and I haven't had any blisters or rubs.
They're great. I'm a new fan.Thank you for making them.” Louise.T from London
“These aren't work shoes made of preformed plastic by an anonymous corporation.These are shoes for playing in, for being one self and
feeling like you're walking on warm sand beneath shaded palms.” Jon. B from London
“Every time I put my Po-Zu slippers on my feet give a blissful sigh. I get this wonderful feeling of complete comfort and total support.
It feels like coming home.” Loan.T from the UK
“I bought these Elm boots, and I am so glad I did!They are SUPER comfortable - like walking on little pillows.Very warm - great in those
cool days.They look great too! I've worn them twice and had comments both times.” Kaniwi from the USA
“I am a big fan of Po-Zu shoes that I discovered 4 years ago -They are the most comfy shoes I've ever worn… I don't think you can
actually wear any other shoes after you've tried Po-Zu! ” Catherine M from California
TESTIMONIALS

26. BECAUSE EVERY SOLE DESERVES A LITTLE PLEASURE

27. shoes w ith a good sole
COLLABORATIONS

29. for

31. for

32. BRAND IDENTITY

34. Edible Shoe Cream Compostable Shoebox / Planter
THINK OUTSIDE THE SHOEBOX

35. People love our meaningful engraved sole messages

36. Sustainable development has become a basic feature amongst leading corporations because the future of their businesses
outstripped by competitors that do!
There are probably a thousand ways to improve on our impacts; here are a few good examples:
PUMA
- “InCycle”collection – Biodegradable or recyclable shoes, apparel, and accessories -
- “Bring it Back”- In store collection points for worn out or unwanted shoes and clothing to be recycled.
- “Forever Faster”program - Accelerating positive change in the industry and working towards
sustainable value creation.
NIKE
- “Reuse-A-Shoe”- Collected over 28 million pairs of shoes which
have been recycled into sport surfaces.
- NIKE Footwear Sustainability Index - measures the impact of materials.
- MAKING App, serves as a discovery tool to inspire designers and
creators to make better choices in the materials they use.
PATAGONIA
- “Common Threads”- Partnership with bluesign® technologies in order to reduce
energy, water use, and toxic substances in manufacturing processes.
- “iFiXiT”- A repair service to help your gear last longer.
SUSTAINABILITY
The path to a better future...

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FIND MIND UNWIND
“Play is the highest form of research.”
Albert Einstein

39. shoes w ith a good sole
show your true colours
As part of our ethical promise we pledge 3% of our sales income to charity.
We divide this donation equally between the environmental charities we support.