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Information Technology Management / 9th April 2013
European Data Forum 2013
From Old to New Economy
Information Technology Management | ITM
Agenda
2
2
3
The Structural Change of the “Old Economy“
The Four Principles of Linked Data
1
Evolution of the Internet Towards Linked Data
4 Linked Data Activities @ Daimler
Technological and Cultural Changes5
Wrap-up: Some things to take away…6
European Data Forum 2013 / Information Technology Management / 9th April 2013
Information Technology Management | ITM
33
The Structural Change of the “Old Economy”
Manufacturing companies are facing an increasing digitalization of
their products and processes
» New Economy: Digitalization of Processes and Products «
The Automotive Industry is subject to a profound structural change
Computer-Aided Design, Production Systems, Car-IT: IT is everywhere these days
Corporate IT needs to embrace this change
“Linked Data“ and “Open Data“ are technologies to drive this change
Old Economy
European Data Forum 2013 / Information Technology Management / 9th April 2013
Information Technology Management | ITM
44
Evolution of the Internet Towards Linked Data
From a niche technology to mass medium
1960
The amount of data on the INTERnet and on our INTRAnets grows rapidly
Data integration is of paramount importance for businesses
We need open standards for data integration
Standardization organizations, such as the W3C, are of maximum importance
1990 2020
# Sites
/ Nodes
HTML Sites
Networked Computers
Linked Data
Please note: Gradient and extension of curves adapted for illustrative purposes.
European Data Forum 2013 / Information Technology Management / 9th April 2013
Information Technology Management | ITM
The Four Principles of Linked Data
Make use of Open Standards and Principles!
5
Principle #1: Principle #2:
Use HTTP addresses so that people can
look up those names.
Principle #3: Principle #4:
When someone looks up such an
identifier, provide useful information,
using the common W3C standards.
Include links to other identifiers so that
people can learn even more about these
things.
Adapted on the basis of: Berners-Lee (2006): Linked Data, http://www.w3.org/DesignIssues/LinkedData.html (18.03.2013)
Use unique identifiers as names for
everything.
European Data Forum 2013 / Information Technology Management / 9th April 2013
Information Technology Management | ITM
66
Linked Data Activities @ Daimler
Several Proof of Concepts have been conducted
Three Proof of Concepts conducted:
Factual Search
Content Processes
User Experience
PoC User Experience: Improvement of
Mercedes-Benz Website
Integration and evaluation of
various factual sources
Extraction of vehicle concepts and
attributes from existing data
Availability of vehicle concepts
using the search field
A B
RDFRDF
Dictionaries Product Data
European Data Forum 2013 / Information Technology Management / 9th April 2013
Information Technology Management | ITM
77
Technological and Cultural Changes
Transformation of the Enterprise is a reciprocal process
Technological Change
Use open standards instead of proprietary technologies
Publish data and make it internally consumable
Boost information quality
Cultural Change
Give up thinking in terms of “information silos“
Build trust and reduce fear of data transparency
Establish Crowd-Sourcing Principles
European Data Forum 2013 / Information Technology Management / 9th April 2013
Information Technology Management | ITM
88
Wrap-up: Some things to take away…
Please take advantage of the enormous potentials of Linked Data
System A System CSystem B
Opening and Linking “Information Silos”: What Linked Data can provide:
Linked Data is a lean technology – it
saves resources
Linked Data is sustainable and
reliable – it makes use of the W3C
standards
Linked Data is flexible and application
neutral – it can be used in various
corporate domains
Linked Data drives the cultural change
of the Enterprise
European Data Forum 2013 / Information Technology Management / 9th April 2013

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EDF2013: Talk of European Data Innovator Award Winner: Michael Gorriz, CIO of Daimler: From Old to New Economy

  • 1. Information Technology Management / 9th April 2013 European Data Forum 2013 From Old to New Economy
  • 2. Information Technology Management | ITM Agenda 2 2 3 The Structural Change of the “Old Economy“ The Four Principles of Linked Data 1 Evolution of the Internet Towards Linked Data 4 Linked Data Activities @ Daimler Technological and Cultural Changes5 Wrap-up: Some things to take away…6 European Data Forum 2013 / Information Technology Management / 9th April 2013
  • 3. Information Technology Management | ITM 33 The Structural Change of the “Old Economy” Manufacturing companies are facing an increasing digitalization of their products and processes » New Economy: Digitalization of Processes and Products « The Automotive Industry is subject to a profound structural change Computer-Aided Design, Production Systems, Car-IT: IT is everywhere these days Corporate IT needs to embrace this change “Linked Data“ and “Open Data“ are technologies to drive this change Old Economy European Data Forum 2013 / Information Technology Management / 9th April 2013
  • 4. Information Technology Management | ITM 44 Evolution of the Internet Towards Linked Data From a niche technology to mass medium 1960 The amount of data on the INTERnet and on our INTRAnets grows rapidly Data integration is of paramount importance for businesses We need open standards for data integration Standardization organizations, such as the W3C, are of maximum importance 1990 2020 # Sites / Nodes HTML Sites Networked Computers Linked Data Please note: Gradient and extension of curves adapted for illustrative purposes. European Data Forum 2013 / Information Technology Management / 9th April 2013
  • 5. Information Technology Management | ITM The Four Principles of Linked Data Make use of Open Standards and Principles! 5 Principle #1: Principle #2: Use HTTP addresses so that people can look up those names. Principle #3: Principle #4: When someone looks up such an identifier, provide useful information, using the common W3C standards. Include links to other identifiers so that people can learn even more about these things. Adapted on the basis of: Berners-Lee (2006): Linked Data, http://www.w3.org/DesignIssues/LinkedData.html (18.03.2013) Use unique identifiers as names for everything. European Data Forum 2013 / Information Technology Management / 9th April 2013
  • 6. Information Technology Management | ITM 66 Linked Data Activities @ Daimler Several Proof of Concepts have been conducted Three Proof of Concepts conducted: Factual Search Content Processes User Experience PoC User Experience: Improvement of Mercedes-Benz Website Integration and evaluation of various factual sources Extraction of vehicle concepts and attributes from existing data Availability of vehicle concepts using the search field A B RDFRDF Dictionaries Product Data European Data Forum 2013 / Information Technology Management / 9th April 2013
  • 7. Information Technology Management | ITM 77 Technological and Cultural Changes Transformation of the Enterprise is a reciprocal process Technological Change Use open standards instead of proprietary technologies Publish data and make it internally consumable Boost information quality Cultural Change Give up thinking in terms of “information silos“ Build trust and reduce fear of data transparency Establish Crowd-Sourcing Principles European Data Forum 2013 / Information Technology Management / 9th April 2013
  • 8. Information Technology Management | ITM 88 Wrap-up: Some things to take away… Please take advantage of the enormous potentials of Linked Data System A System CSystem B Opening and Linking “Information Silos”: What Linked Data can provide: Linked Data is a lean technology – it saves resources Linked Data is sustainable and reliable – it makes use of the W3C standards Linked Data is flexible and application neutral – it can be used in various corporate domains Linked Data drives the cultural change of the Enterprise European Data Forum 2013 / Information Technology Management / 9th April 2013