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Improving
Citizen Engagement
       G o v   2 . 0
The Citizen as a Sensor
Governments are increasingly developing online
geographic information system (GIS)-based
applications to engage with citizens. These
applications are helping the public easily connect
with government and in turn helping government
better understand the citizenry it serves.

Web and mobile apps allow government
organizations to receive immediate feedback from
citizens including reports of incidents, suggestions,
and general comments. A person walking through a
park can pull out a smartphone and provide a real-
time report on problems or ideas for improvement.

Casting a wider net for citizen input, these apps help
government know what’s happening on the ground
in a community so it can maximize existing resources
and improve services.

esri.com/gov20
Smart Cities
Smart cities recognize citizens as important data sources.
As such, these cities are making it easy for the public to
deliver real-time comments online or via mobile devices,
which is a stark contrast to the time-consuming processes
of calling or visiting city hall.

Adding citizens to vast sensor networks of cameras,
smart meters, and other data-collection systems
gives government a more detailed understanding of a
community. Input can be automatically fed into a GIS to
help agencies improve processes and analyses.

Citizen Reporting
The City of Glendale collaborated with Esri partner
CitySourced to create a smartphone application that
allows citizens to report community issues, such as graffiti,
potholes, and broken streetlights, on the spot. Residents
can take a picture, categorize it, comment on it, and send
this along with the GPS-captured location to the city
government. Once the report is submitted, the citizen
sees a map showing the location of the incident.

The citizen-reported data is automatically incorporated
into the city’s customer request system to ensure that
the complaint is routed to the appropriate city service,
tracked, and resolved. The citizen is informed of its
progress. Residents can also go to citysourced.com
and search for Glendale, California, to see a map of all
reported incidents.
“We were getting criticism from the public about lack of access to the data
 associated with the program including comments that we weren’t taking care
 of the easements dedicated to our organization. Now that we are providing
 transparency to the data, that criticism has evaporated. In fact, it’s turned
 around, and we’re getting compliments from our elected officials and the
 general public for this application.”     — Katherine Nelson, Planner/Coordinator,
                                                                       ontgomery County, Maryland, Planning Department
                                                                                                        M




The Geographic Connection
Geography connects citizens and the people who serve in government, and GIS naturally facilitates communication about
place-based issues. With a steady stream of public input, governments have an increased ability to base operations on need
in the community, whether it involves repairing a broken streetlight or creating safe bike lanes.

As citizen-generated data becomes part of the government workflow, operations become smoother and more responsive.
Ongoing connection between citizens and government also helps organizations achieve accountability and transparency.


Crime Mapping                                                        Reporting Easement Violations
The Omega Group’s Crimemapping.com allows law                        The Montgomery County Planning Department in
enforcement agencies to automatically upload crime data              Maryland created an online forest easement map
for public consumption online. Citizens can learn about              (montgomeryplanning.org/easements) that shows
crime activity near their homes or businesses on the site            information including the land record, ways to protect
or by subscribing to Crime Alerts, automated e-mail                  easements, and boundaries. Additionally, people can
notifications that are sent out when new activity occurs in          report easement violations through the map.
a specified area.




Crimemapping.com displays incidents in Miami, Florida. Clicking an   People can click a forest conservation easement (yellow) and report a
icon reveals details about the crime.                                violation directly to the planning department.
To learn more about
                      GIS and open data,
                      visit esri.com/gov20.




Delivering Citizen-centric
Services
There are several ways to develop successful applications        Planning
for citizen input and some key guidelines to keep in mind.
                                                                 The Regional Transportation Commission of Washoe
For a dependable, accurate foundation for your citizen-
                                                                 County worked with Esri partner CitySourced and
generated data, build apps based on your authoritative
                                                                 transportation consultants Fehr & Peers to gain public
data. Then make sure those apps work seamlessly with
                                                                 input on the Reno Sparks Bicycle and Pedestrian Master
existing GIS workflows, which ensures that the data you
                                                                 Plan. At renosparksbpp.com, stakeholders in the cities
collect will work with back-office systems and prevents
                                                                 of Reno and Sparks can view a map of public feedback
citizen data silos.
                                                                 on issues such as where bike lanes and curb ramps are
Once the apps are developed, market availability and let         needed. People can submit their comments and photos
citizens know what you’re monitoring. When people alert you      on the website or via a free smartphone app.
to an issue or concern, generate automatic responses that
let them know you’ve received their input and keep them
up to date on the issues as they progress and are resolved.

As you look for the best way to develop the apps, your
organization can consider these options:

•	 Create	apps	in-house with Esri’s web mapping APIs
   that support the creation of rich, interactive applications
   using JavaScript™, Flex™, or Silverlight ®. Embed
   applications in web pages or launch stand-alone web
   apps from a web page.
•	 Work	with	Esri	partners that have experience building
   GIS-based web applications that tie in to existing systems.
•	 Make	your	data	available	to	third-party	developers
   that are eager to build interactive applications that meet
   citizen needs.
                                                                 A web-based map provides a convenient way for citizens to comment
                                                                 on bicyclist and pedestrian master plans.
About	Esri                                                                                      Our	Focus                                                                                  Contact	Esri

Since 1969, Esri has been helping                                                               Esri software is used by hundreds                                                          1-800-GIS-XPRT (1-800-447-9778)
organizations map and model our                                                                 of thousands of organizations that                                                         Phone: 909-793-2853
world. Esri’s GIS software tools                                                                apply GIS to solve problems and                                                            Fax: 909-793-5953
and methodologies enable these                                                                  make our world a better place to                                                           info@esri.com
organizations to effectively analyze                                                            live. We pay close attention to our                                                        esri.com
and manage their geographic                                                                     users to ensure they have the best
                                                                                                                                                                                           Offices worldwide
information and make better                                                                     tools possible to accomplish their
                                                                                                                                                                                           esri.com/locations
decisions. They are supported by our                                                            missions. A comprehensive suite of
experienced and knowledgeable staff                                                             training options offered worldwide
and extensive network of business                                                               helps our users fully leverage their
partners and international distributors.                                                        GIS applications.

A full-service GIS company, Esri                                                                Esri is a socially conscious business,
supports the implementation of GIS                                                              actively supporting organizations
technology on desktops, servers,                                                                involved in education, conservation,
online services, and mobile devices.                                                            sustainable development, and
These GIS solutions are flexible,                                                               humanitarian affairs.
customizable, and easy to use.




                                                                       380 New York Street
                                                                       Redlands, CA 92373-8100 USA



Copyright © 2011 Esri. All rights reserved. Esri, the Esri globe logo, @esri.com, and esri.com are trademarks, registered trademarks, or service marks of Esri in the United States, the
European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.

125409
XXXX6.5M4/11ed                                                                                                                                                                                                           Printed in USA

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Improving Citizen Engagement: Gov 2.0

  • 2. The Citizen as a Sensor Governments are increasingly developing online geographic information system (GIS)-based applications to engage with citizens. These applications are helping the public easily connect with government and in turn helping government better understand the citizenry it serves. Web and mobile apps allow government organizations to receive immediate feedback from citizens including reports of incidents, suggestions, and general comments. A person walking through a park can pull out a smartphone and provide a real- time report on problems or ideas for improvement. Casting a wider net for citizen input, these apps help government know what’s happening on the ground in a community so it can maximize existing resources and improve services. esri.com/gov20
  • 3. Smart Cities Smart cities recognize citizens as important data sources. As such, these cities are making it easy for the public to deliver real-time comments online or via mobile devices, which is a stark contrast to the time-consuming processes of calling or visiting city hall. Adding citizens to vast sensor networks of cameras, smart meters, and other data-collection systems gives government a more detailed understanding of a community. Input can be automatically fed into a GIS to help agencies improve processes and analyses. Citizen Reporting The City of Glendale collaborated with Esri partner CitySourced to create a smartphone application that allows citizens to report community issues, such as graffiti, potholes, and broken streetlights, on the spot. Residents can take a picture, categorize it, comment on it, and send this along with the GPS-captured location to the city government. Once the report is submitted, the citizen sees a map showing the location of the incident. The citizen-reported data is automatically incorporated into the city’s customer request system to ensure that the complaint is routed to the appropriate city service, tracked, and resolved. The citizen is informed of its progress. Residents can also go to citysourced.com and search for Glendale, California, to see a map of all reported incidents.
  • 4. “We were getting criticism from the public about lack of access to the data associated with the program including comments that we weren’t taking care of the easements dedicated to our organization. Now that we are providing transparency to the data, that criticism has evaporated. In fact, it’s turned around, and we’re getting compliments from our elected officials and the general public for this application.” — Katherine Nelson, Planner/Coordinator, ontgomery County, Maryland, Planning Department M The Geographic Connection Geography connects citizens and the people who serve in government, and GIS naturally facilitates communication about place-based issues. With a steady stream of public input, governments have an increased ability to base operations on need in the community, whether it involves repairing a broken streetlight or creating safe bike lanes. As citizen-generated data becomes part of the government workflow, operations become smoother and more responsive. Ongoing connection between citizens and government also helps organizations achieve accountability and transparency. Crime Mapping Reporting Easement Violations The Omega Group’s Crimemapping.com allows law The Montgomery County Planning Department in enforcement agencies to automatically upload crime data Maryland created an online forest easement map for public consumption online. Citizens can learn about (montgomeryplanning.org/easements) that shows crime activity near their homes or businesses on the site information including the land record, ways to protect or by subscribing to Crime Alerts, automated e-mail easements, and boundaries. Additionally, people can notifications that are sent out when new activity occurs in report easement violations through the map. a specified area. Crimemapping.com displays incidents in Miami, Florida. Clicking an People can click a forest conservation easement (yellow) and report a icon reveals details about the crime. violation directly to the planning department.
  • 5. To learn more about GIS and open data, visit esri.com/gov20. Delivering Citizen-centric Services There are several ways to develop successful applications Planning for citizen input and some key guidelines to keep in mind. The Regional Transportation Commission of Washoe For a dependable, accurate foundation for your citizen- County worked with Esri partner CitySourced and generated data, build apps based on your authoritative transportation consultants Fehr & Peers to gain public data. Then make sure those apps work seamlessly with input on the Reno Sparks Bicycle and Pedestrian Master existing GIS workflows, which ensures that the data you Plan. At renosparksbpp.com, stakeholders in the cities collect will work with back-office systems and prevents of Reno and Sparks can view a map of public feedback citizen data silos. on issues such as where bike lanes and curb ramps are Once the apps are developed, market availability and let needed. People can submit their comments and photos citizens know what you’re monitoring. When people alert you on the website or via a free smartphone app. to an issue or concern, generate automatic responses that let them know you’ve received their input and keep them up to date on the issues as they progress and are resolved. As you look for the best way to develop the apps, your organization can consider these options: • Create apps in-house with Esri’s web mapping APIs that support the creation of rich, interactive applications using JavaScript™, Flex™, or Silverlight ®. Embed applications in web pages or launch stand-alone web apps from a web page. • Work with Esri partners that have experience building GIS-based web applications that tie in to existing systems. • Make your data available to third-party developers that are eager to build interactive applications that meet citizen needs. A web-based map provides a convenient way for citizens to comment on bicyclist and pedestrian master plans.
  • 6. About Esri Our Focus Contact Esri Since 1969, Esri has been helping Esri software is used by hundreds 1-800-GIS-XPRT (1-800-447-9778) organizations map and model our of thousands of organizations that Phone: 909-793-2853 world. Esri’s GIS software tools apply GIS to solve problems and Fax: 909-793-5953 and methodologies enable these make our world a better place to info@esri.com organizations to effectively analyze live. We pay close attention to our esri.com and manage their geographic users to ensure they have the best Offices worldwide information and make better tools possible to accomplish their esri.com/locations decisions. They are supported by our missions. A comprehensive suite of experienced and knowledgeable staff training options offered worldwide and extensive network of business helps our users fully leverage their partners and international distributors. GIS applications. A full-service GIS company, Esri Esri is a socially conscious business, supports the implementation of GIS actively supporting organizations technology on desktops, servers, involved in education, conservation, online services, and mobile devices. sustainable development, and These GIS solutions are flexible, humanitarian affairs. customizable, and easy to use. 380 New York Street Redlands, CA 92373-8100 USA Copyright © 2011 Esri. All rights reserved. Esri, the Esri globe logo, @esri.com, and esri.com are trademarks, registered trademarks, or service marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners. 125409 XXXX6.5M4/11ed Printed in USA