IBM and Erb's partnership has spanned 20 years. Together we provide world class computing and business technology solutions to growing companies across Iowa and Western Illinois. Here's joint presentation from a recent Erb's customer event - Erb's and IBM review IBM leadership in server and storage technology.

1. IBM xSeries Servers & Storage Presented by: Kevin Torner – Vice President Erb’s Todd Bogenrief – xSeries Specialist IBM

2. New TechnologyNew SolutionsExperience & Innovation IBM Partner for 20+ Years IBM Partner Of The Year 2006 Only Authorized IBM Service Center In IOWA Virtualization & Consolidation Practice Data Center to Single Server Experience The Cloud

3. WELCOME!

4.     New thinking is required. Traditional server paradigms need to change The x86-based PCarchitecture is now 28 years old. It has evolved through PCs, towers, racks and blades. It holds 53 percentof the server market and that number is growing. ? Rack optimized Blade Servers Tower PC Servers Personal Computers  PC Server

5. Tick-Tock Development Model:Sustained Microprocessor Leadership Intel® Core™ Microarchitecture Future Intel® Microarchitecture Intel® Microarchitecture Codename Nehalem SandyBridge Penryn Nehalem Merom NEW Microarchitecture 45nm NEW Microarchitecture 32nm NEW Process Technology 45nm NEW Process Technology 32nm NEW Microarchitecture 65nm TOCK TICK TOCK TICK TOCK Forecast All dates, product descriptions, availability, and plans are forecasts and subject to change without notice.

6. Intel® Xeon® Processor 7500 / 6500 SeriesCodename: Nehalem-EX

7. New Era of EXPANDABILITY…. Designed for the Most Demanding Scalable Performance Needs Mission Critical High PerformanceComputing EnterpriseApplications Consolidation/Virtualization BusinessIntelligence Over 20 New RELIABILITY Features Protect Data Increase Availability Minimize Planned Downtime Wide Range of Configuration and Usage Model Support Blades & racks 2 – 256 sockets Intel FlexMigration

8. TechnologyAdvantages Introducing the Intel® Xeon® 7500Nehalem Generation Intel® Microarchitecture Intel® 7500 Chipset Nehalem architecture 8-cores Xeon® 7500 Xeon® 7500 24MB Shared L3 Cache 64 DIMM slots support up to 1 terabyte of memory (4 sockets) Xeon® 7500 Xeon®7500 72 PCIe Gen2 lanes Memory Scaling from 2-256 sockets Intel® ScalableMemory Buffer Intel Virtualization Technologies PCI Express* 2.0 Mission Critical Class Reliability features Intel® 82599 10GbE Controller ICH 10/10R

9. Intel® Hyper-threading Technology Increases performance for threaded applications delivering greater throughput and responsiveness Intel® Turbo Boost Technology Increases performance by increasing processor frequency and enabling faster speeds when conditions allow Core0 Performance EnhancementsIntel® Xeon® 7500 Series Processor (Xeon® 7500) <8C Turbo 8C Turbo Normal Frequency Core1 Core8 Core0 Core1 Core8 Core0 Core1 … … … All cores operate at rated frequency All cores operate at higher frequency Fewer cores may operate at even higherfrequencies Higher Performance For Threaded Workloads Higher Performance on Demand

11. HPC Top Intel 4S VMMARK score IBM x3850 X5 2.26GHz Xeon X7560 (Nehalem EX) 71.85 @ 48 tiles Consolidation Intel® Xeon® Processor 7500 series-based Servers4S Standard Benchmarks Performance Summary Intel® Xeon® Processor X7560 Relative results Higher is better 3x average improvement Xeon X7460 = Intel Xeon processor X7460 (16M Cache, 2.66GHz, 1066MHz FSB, formerly codenamed Dunnington) Xeon X7560 = Intel Xeon processor X7560 (24M Cache, 2.26GHz, 6.40GT/s Intel® QPI, formerly codenamed Nehalem-EX) Average of 3x performance improvement over 7400 series across a range of benchmarks

12. Nehalem-EX Nehalem-EX NEW Intel® Xeon® Processor 6500 Expandable Class Efficient Performance Class Westmere-EP Westmere-EP IO HUB IO HUB Xeon 5600 Xeon 6500 OPTIMIZED FOR Performance Power Efficiency Price/Performance OPTIMIZED FOR Performance (+33% cores/threads) Memory Capacity (+77%) Advanced Reliability Price/Performance at Capacity Xeon 7500 Compatibility* Expandable Class Capabilities in a 2-socket Server

13. IBM & Intel System Portfolio Quad-Core Intel® Xeon® 7000 Sequence Scalability, performance and reliability x3950 X5 (Xeon 7500) x3850 X5 (Xeon 7500) x3950M2 (Xeon 7400) x3850M2 (Xeon 7400) 4p + Quad-Core Intel® Xeon® 6000 Sequence 6500 series for 2 socket, scalable to 7500 series x3690 X5 (Xeon 6500, 7500) HX5 (Xeon 6500, 7500) 2p + x3650M3 (Xeon 5600) x3550M3 (Xeon 5600) HS22V (Xeon 5500/5600) HS22 (Xeon 5600) dx360M3 (Xeon 5600) x3500, x3400 M3 (Xeon 5600) Quad-Core Intel® Xeon® 5000 Sequence Maximize performance density & performance/watt 2p Quad-Core Intel® Xeon® 3000 Sequence Economical, dependable x3350 (Xeon 3300) x3250 M3 (Xeon 3400) x3200 M3 (Xeon 3400) 1p

14. 5th Generation Enterprise X-Architecture:New thinking for the next generation of x86 systems

16. The first x86 server with 100 #1 benchmarks.

17. The first x86 server with hot-swap memory.

19.  Announcing eX5 5th generation portfolio of IBM industry-leading technology in enterprise x86 computing. Expansion of Enterprise X-Architecture to IBM BladeCenter. 2X the memory capability of competitive offerings resulting in up to 2/3 software costs. Lowest costs of acquisition and deployment for enterprise x86 computing in the industry.    The new thinking of x #1 Market share leader in scalable x86 servers

20. The new thinking from IBM… Introducing the eX5 Portfolio System x3690 X5 BladeCenter HX5 System x3850 X5 MAX5  Maximum memory scaling independent of processors One 4-Socket System Two 2-Socket Systems FlexNode eXFlash Extreme I/O Operations Solid State Drive storage Scheduled provisioning

21. Minimize costEliminate the memory bottleneck and minimize VMware licensing costs 82% more VMs Same 2S license cost 50% license cost Same number of VMs x3690 X5 with MAX5 x3690 X5 with MAX5 4S Competition server 2S Competition server Software licensing costs for VMware Enterprise Plus Cost: $3,500 per processor. Memory is constrained before processors are fully utilized. 18

22. Minimize costReduce Microsoft SQL software licensing costs by 50 percent using eX5 technology A 1,000 user SQL Server 2008 database using a two-socket Nehalem-EX system. System x3690 X5 2-socket Nehalem-EX server Competition Nehalem-EX server 50% license cost Same number of users Notes: All pricing shown is Microsoft List Pricing as of January 2010 per the pricing information on http://www.microsoft.com/sqlserver/2008/en/us/pricing.aspx Pricing model used is per processor licensing which is based on $24,999 per physical socket on the server (logical cores are not counted) 19

23. The new standard in storage performance eXFlashdelivers integrated solid-state disk technology and a high-speed controller architecture. 800 spinning disks Same performance as 97% less expensive For same 1,000 user database performance 1% of spinning disks Power reduced to

24. CPU 2 CPU 1 CPU 3 CPU 4 4 socket system 2 socket system CPU 2 CPU 1 CPU 3 CPU 4 2 socket system FlexNode - feature allows a single System to dynamically become two distinct Systems or back again Two 2P Systems One 4P System FlexNode benefits include: Scheduled Provisioning: Run scale-out apps by day on a 2P system and scale-up jobs by night on 4P system Optimize utilization: Re purpose under utilized systems for more productive use Optimize SW licensing costs: Execute partitions to optimize SW licensing costs when priced per socket Faster Qualification: Qualify a single platform for 2- and 4-socket server needs Built-in virtualization: Run multiple OSs on the same box without hypervisor overhead Greater security: Workload isolation to assure quality of service IBM Imperative: Put FlexNode on RFQ response… put HP on the defensive IMM

27. Increased reliability features

28. Flagship System x 1U and 2U 2-socket rack servers with 50% more memory and 60% more storage

31. Virtualization demands memory to run the most efficient virtual environments. With eX5, clients can get 6 times the memory as the competition

35. Larger virtual machines

36. Bigger databasesSystem x3690 X5 with MAX5 2-socket, 64 DIMMs BladeCenter HX5 with MAX54-socket, 80 DIMMs BladeCenter HX5 with MAX52-socket, 40 DIMMs System x3850 X5 with MAX5 4-socket, 96 DIMMs

38. Up to 240,000 IOPs read-only per eXFlash pack

39. Up to 87,000 IOPs RAID 5/6 read/write mix per eXFlash

40. Up to 1.6TB per eXFlash

41. Hot swappable, front accessible, modules27

42. Workload Optimization Simplify deployment with eX5 workload optimized systems Workload Optimized Systems available across eX5 portfolio; Pre-integrated and sized for small, medium, large database & virtualization workloads    Highest performance x86 system optimized for databases & virtualization IBM System x3950 X5 Combining the benefits of BladeCenter and Workload Optimized Systems for databases & virtualization IBM BladeCenter HX5 Unique entry system enables benefits of reduced licensing fees and optimized for databases & virtualization IBM System x3690 X5

43. Scale up / SMP computing Portfolio-wide Innovation with IBM System x and BladeCenter New eX5 Offerings Clusters, HPC,Virtualization, Web 2.0& Cloud New 1- & 2-Socket Offerings Large symmetrical multiprocessing (SMP) x3850 X5 Cluster 1350 dx360 M3 iDataPlex High density x3690 X5 x3755 HX5 BladeCenter S, E, H, T, HT x3650 M3 HS22 x3500 M3 x3400 M3 x3550 M3 HS12/22/22V LS22/42 JS12//22/23/43 QS21/22 HS22V x3250 M3 x3200 M3 Scale out / distributed computing

44. Platform management that is easy and efficient IBM Systems Director 6.1 provides easy-to-use, powerful tools for managing both physical and virtual resources for System x and BladeCenter and other IBM and non-IBM systems. The new version provides simplified deployment, installation and update processes, and can be accessed from anywhere with a consistent, web-based user interface. New tasks can be quickly learned with intuitive wizards, tutorials and integrated help. The broad portfolio of systems managed by a single tool can reduce staff training and operational expenses. IBM Systems Director 6.1

45. Reducing complexity of choosing, finding, and learning management tools. IBM ToolsCenter consolidates the needed tools for managing servers individually into an integrated suite. The tools are organized by function: deployment, updates, configuration and diagnostics. Tools are now simpler to access and use with a single easy-to-use webpage for access, a common look and feel and a common command line interface for the scripting tools. The ToolsCenter Bootable Media Creator offers significantly more functionality than past tools with the ability to add more tools to the bootable image and to automatically download the bootable environment if needed. The bootable media creator supports CD, DVD and USB key. ToolsCenter

47. (480) SSD, FC, FDE, SATA drives

49. (112) FC, FDE, SATA drives

51. (48) SAS, SATA drives

53. Improved innovation

54. Decrease capital expenses

55. Reduce complexity and risk

57. Test and Preproduction Systems

58. Software Development

59. Batch processing

60. Isolated workloads

61. Storage and BackupSingle product, single delivery, single installation, single invoice, single support structure 33

62. Maximize memory Minimize cost Simplify deployment

63. Thank you!

64. Connecting People with Technology for 49 Years! Service | Partnership | Innovation