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How to Market & Sell Services Effectively     How to Market & Sell Services Effectively   www.eqtd.com
Welcome                                Selling is the art of:                                1.Matching product benefits w...
Creating a Plan                                     Creating an effective marketing                                     pl...
5 Steps For Effectively Marketing Your Services       So, let’s make it     simple. Effective  marketing starts bycreating...
Step One: What Do You Want To Do And Why?Everything starts with thoughts. You must be clear about what you are doingand wh...
Step Two: Who Are You Serving And How?  The next step is to identify your target               market and their needs.   Y...
Step Two: Who Are You Serving And How? A niche is a specific service you provide                   to your target market. ...
Step Three: How Will You Attract Your Ideal Clients?     How will you connect with your ideal                             ...
Step Three: How Will You Attract Your Ideal Clients?      Speaking, networking, social media, and writing are some of the ...
Step Four: Fully Express Yourself, Monitor Your                Progress, and Have Fun!   Now, it is time to get out there ...
Step Four: Fully Express Yourself, Monitor Your              Progress, and Have Fun!  You must monitor your plans and     ...
Step Five: Invest in your education, but ask for help                        often!       How to Market & Sell Services Ef...
Step Five: Invest in your education, but ask for help                        often!      You must continually work to impr...
How to Market & Sell Services Effectively   www.eqtd.com
6 Quick TipsKnow your product.Imagine every question a prospect might askand arm yourself with answers, linking eachproduc...
6 Quick TipsWhat message is the prospect is ready for?Especially if yours is a new or unusual offering,you may need to hel...
This session was developed and brought to you by                 EQTD Consulting Malaysia                     www.eqtd.com...
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EQTD's How to Market & Sell Services Effectively

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EQTD's How to Market & Sell Services Effectively

  1. 1. How to Market & Sell Services Effectively How to Market & Sell Services Effectively www.eqtd.com
  2. 2. Welcome Selling is the art of: 1.Matching product benefits with customer needs or desires. 2.Sell your businesses offerings by communicating the value of your product or service to your potential customers. 3.Lead the customer through the buying decision and facilitate a satisfying transaction.How to Market & Sell Services Effectively www.eqtd.com
  3. 3. Creating a Plan Creating an effective marketing plan is not difficult; however, our perception about marketing is what makes it more difficult. Most people avoid doing what is hard and confusing.How to Market & Sell Services Effectively www.eqtd.com
  4. 4. 5 Steps For Effectively Marketing Your Services So, let’s make it simple. Effective marketing starts bycreating a simple plan that you can follow consistently. Here are some tips to help you create a simple marketing plan. How to Market & Sell Services Effectively www.eqtd.com
  5. 5. Step One: What Do You Want To Do And Why?Everything starts with thoughts. You must be clear about what you are doingand why. Your confusion will stop you from attracting clients, and it will affectyour results.Also, lack of passion will lead to abandoning your plans as soon as you hit the firstbump on the road. Therefore, you must find a higher purpose to motivate you. Your purpose will give you strength to move forward. How to Market & Sell Services Effectively www.eqtd.com
  6. 6. Step Two: Who Are You Serving And How? The next step is to identify your target market and their needs. You need to know what they reallywant and need; otherwise, you will not be able to attract clients. No one goes to the dentist unless they are in pain or trying to avoid pain!Knowing what they need will enable you to align your services and provide solutions they want to solve their problems.That is what niche marketing is all about! How to Market & Sell Services Effectively www.eqtd.com
  7. 7. Step Two: Who Are You Serving And How? A niche is a specific service you provide to your target market. Clients are looking for results, not your services. Therefore, the key to becoming asuccessful service professional is to help your clients achieve the results they want. That is the value you provide and helps you stand out in your market. How to Market & Sell Services Effectively www.eqtd.com
  8. 8. Step Three: How Will You Attract Your Ideal Clients? How will you connect with your ideal clients? You may have the greatest products and services; however, you will only succeed if you can attract the right clients. You must connect with your potential clients and tell them how you can solve their problems. You must communicate consistently, effectively, and in a memorable way to stand out in your client’s mind. How to Market & Sell Services Effectively www.eqtd.com
  9. 9. Step Three: How Will You Attract Your Ideal Clients? Speaking, networking, social media, and writing are some of the common marketing strategies that service professionals use to attract clients. Look into what you do best and choose the strategies that are aligned with your strengths. It is important to plan before taking a lot of actions. Your time is the most valuable asset you have and your actions must produce the results that you want. How to Market & Sell Services Effectively www.eqtd.com
  10. 10. Step Four: Fully Express Yourself, Monitor Your Progress, and Have Fun! Now, it is time to get out there and share your gift with others. You must express yourself completely and authentically.Your clients buy from those whom they like and trust. How to Market & Sell Services Effectively www.eqtd.com
  11. 11. Step Four: Fully Express Yourself, Monitor Your Progress, and Have Fun! You must monitor your plans and change as needed. You are passionate about what youdo and who you serve, but detached from how you are reaching out to them. Stay open to changing your strategies and identifying the ones that really work and produce the results that you want. How to Market & Sell Services Effectively www.eqtd.com
  12. 12. Step Five: Invest in your education, but ask for help often! How to Market & Sell Services Effectively www.eqtd.com
  13. 13. Step Five: Invest in your education, but ask for help often! You must continually work to improve your skills and knowledge. Successful solo professionals constantly learn new things. They internalize what they learn and discover new strategies. Most clients consider you the expert and they want to hear your ideas & thoughts.So, you must constantly learn and improve in your respective field.In addition, you must learn about marketing and how you can run your business more effectively. How to Market & Sell Services Effectively www.eqtd.com
  14. 14. How to Market & Sell Services Effectively www.eqtd.com
  15. 15. 6 Quick TipsKnow your product.Imagine every question a prospect might askand arm yourself with answers, linking eachproduct fact to a customer benefit.Explain your offering in a sentence.Condense everything you know into a briefexplanation that can grab interest and causethe prospect to think, “Hmm, this will benefitme.”Know your prospect.Visit websites, read company brochures, talkto mutual associates, and do any researchnecessary to arrive armed with prospectknowledge. How to Market & Sell Services Effectively www.eqtd.com
  16. 16. 6 Quick TipsWhat message is the prospect is ready for?Especially if yours is a new or unusual offering,you may need to help the prospect see the needbefore asking for the order.Set your sales presentation goal.Often, your aim is an incremental step — toprompt the prospect to request a proposal, toschedule a meeting with a higher-level decisionmaker, to arrange a demonstration, or to takesome other step to move the process toward itsfinal step.Dress for success.The general rule is to project your own businessimage well while dressing at least as formally asthose to whom you’ll be presenting. How to Market & Sell Services Effectively www.eqtd.com
  17. 17. This session was developed and brought to you by EQTD Consulting Malaysia www.eqtd.com info@eqtd.com How to Market & Sell Services Effectively www.eqtd.com

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