2. OWNED PA
ID
EA
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NE
D

3. Insight Fueled, Performance Driven, Vital Media 175 Employees
Local Expertise with an average of 15 years expierience
Strategic Marketing Media Planning & Buying
Communications Broadcast
Channel Planning and Optimization National & Local TV, Cable & Radio
Marketing Strategy Print
Brand Strategy Out of Home/Digital Out of Home
Digital Strategy Online & Mobile Display
Mobile Strategy Direct Response
Product Placement/Brand Integration
Decision Sciences Search Engine Marketing
Media ROI/Effectiveness Search Engine Optimization
Consumer Insights Social Ads
Direct Response Reporting &
Media Optimization Recent Experience
Brand Participation Mappingsm Michaels, Long John Silver’s, Biltmore, Stanley Steemer, Dick’s
ChatterWatchsm Sporting Goods, Sharpie, Ashley Furniture HomeStore,
Impact Moments® Research 1-800 CONTACTS, Bob Evans, Cincinnati Bell and Humana
Competitive Analysis

4. 600 Brands 27 Years
Financial CPG Home Food
Retail
Pharma

5. Culture-Led, Data-Fed, Brand Building
Live Build Learn
Brand Commercial & Consumer Experiences Analytics &
Product Innovation Data Visualization
Segmentation & Campaign Stragtegy Data Mining & Analysis
Persona Development Social Media Marketing Performance Improvement
Brand Strategy & Architecture Experiential Marketing Data Visualization/Dashboarding
Vis ID Influencer Marketing
Identity Development Content Creation & Distribution
Concepting/Ideation
Agency Experience
Possible Worldwide (WPP), Leo Burnett, Nielsen, Kinetic
Worldwide, Barefoot Proximity, Marketing Werks, Epsilon, LPK,
Brand Digital, Resource Interactive & Interbrand

6. Retail CPG Home

7. Audience Building, Editorially Driven, Content Marketing
Brand-As-Publisher Model
Goal: Goal:
Adjust to Achieve Develop a Sustainable
and Maintain Publishing Platform
Operational Glide-path
ZE “Brands that organize internally and get serious about their
MI P
TI
publishing efforts (free and paid, conversations and ads) and
their data will continue to succeed. Others, who look to third
LA
OP
parties to check the box and/ or do it all will lose.”
N
Michael Lazerow | CEO
Buddy Media
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IBU
PU
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Goal: DIS ISH
Building Audience Goal:
Establish a Sought
After Editorial Voice
“To be clear, this shift is not an ‘OR.’ It’s an ‘And.’ Advertising still
works, but technology has now made direct distribution to the
audience an affordable strategy.”
David Germano | VP Content Marketing
Magnetic Content Studios