1.
LESSON 2
internet of things &
the importance of connectivity

2.
introduction
This lesson is devoted do explain how
everyday objects are becoming
"smart" and more connected to each
other and to users.
WHAT IS “INTERNET OF THINGS”?
DRIVERS
FUTURE SCENARIOS
ARE THOSE SCENARIOS SO FUTURISTIC?
WHIRLPOOL CASE:
“WHIRLPOOL CONNECTIVITY” PROJECT
2
1
2
3
4
5

3.
what is
“internet of things”?
3

4.
internet of things
4
“It is an Internet of assemblies of people and
technology brought together to act on the important
questions of today.”
Adam Greenfield

5.
machine to machine (M2M)
All the objects around us can be connected between them and between users.
New technologies gather and process informations about objects and users to share
them for making better services and our everyday experience.
5
http://en.wikipedia.org/wiki/Machine_to_Machine

6.
Putting objects in communication brings life to a process of transformation that will
create intelligent factories, digital medical services, mobile collaborations, virtual
assistants and connected vehicle.
6
Intelligent factories

7.
drivers
7

8.
evolution of innovation
As we learned from Lesson 1, innovation is faster and faster!
Over the years we have seen so many new technologies and platforms.
This context leads to a continuous evolution:
8
From
Marketing
To real time
Marketing
To smart
adaptive
Marketing
To...?

9.
how we arrived here?
9
a new digital
culture
a lower cost
of
technologies
people don’t
have enough
time
Smartphones have
become
indispensable Internet
of things
Need of
simplification
Growth of M2M
connections

10.
explanations
In this video Greg explains the macro trends behind the
connected home and IoT, the importance of software
and the cloud in today’s hardware, commoditization of
hardware, and the need to focus on actual customer
problems rather than novel gimmicks.
Greg Duffy - CEO, DropCam
10
http://new.livestream.com/gigaom/events/2423781/videos/32468869

11.
future scenarios
11

12.
our future
from:
BIGGER IS BETTER
CLOUT
ACCESS TO INFORMATION
BIG DATA
BUSINESS INTELLIGENCE
CONNECTIVITY
The Internet of Everything (IoE) Value Index - Cisco 2013
12
Our scenario is moving
To:
BETTER IS BETTER
CLOUD
EXPERTISE EVERYWHERE
BIG JUDGMENT
INTELLIGENCE AT THE POINT OF DECISION
CONNECTEDNESS

13.
perspectives
In 2012, there were 8.7 billion connected objects globally,
constituting 0.6% of the ‘things' in the world. In 2013, this number
has exceeded 10.0 billion.
We expect the number of connected objects to reach 50bn by
2020 (2.7% of things in the world).
We expect connectivity costs to reduce at a 25% CAGR during
2012-20, which is approximately equal to the growth in number of
connected objects.
Lastly, we believe that more than 50% of the connected objects
added during 2013-20 will be added in the last 3 years of the
decade.
13
http://newsroom.cisco.com/feature-content?type=webcontent&articleId=1208342

14.
are those scenario
so futuristic?
14

15.
Benchmarking
Let’s see some examples and review
of main connected products currently on the market
15

16.
samsung smart home
16
Samsung's single platform will connect all smart
devices and home appliances, allowing consumers
to monitor and control every aspect of their home
from any mobile device (phone, wearables, etc.).
http://www.samsung.com/uk/home-appliances/
https://www.youtube.com/watch?v=mEzSF29EBgI

17.
Petcube
Petcube allows pet owners to interact with their
animals remotely. Featuring a laser pointer, wide
angle lens, speakers and wifi, the device syncs
with a mobile app, allowing owners to keep track
of and play games with domestic animals.
17
http://petcube.net/

18.
ikettle
The wireless-connected iKettle can
be turned on remotely by using an
associated mobile app.
18
http://www.firebox.com/product/6068/iKettle

19.
Whirlpool case:
“Whirlpool Connectivity” project
19

20.
whirlpool connectivity
For the Internet of Things world,
Whirlpool wants to stay ahead of the
curve with a connectivity app:
designing a digital tool that lets users
control all the Whirlpool devices they
have at home by mobile, remotely,
and possibly integrate them and their
activities.
20

21.
22
THANK YOU
Have you heard of the "new retail"?
Discover in our next lesson what it is and why
companies need to adapt to this!
For questions or suggestions please write to:
whirlpool_emea@whirlpool.com