15. 15EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
SMART
PHONE
DISRUPTION IN PHONES
Touch
Screen
& Apps
PHONE
+ EMAIL
QWERTY
Keyboard
BASIC
PHONE
1999 2011
16. 16EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
ON-LINE
WAREHOUSE
DISRUPTION IN RETAIL
Moving
to WEB
SUPER
STORE
Deep
Catalog
LOCAL
SHOP
1971 2011
17. 17EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
NAVIGATION
APP
DISRUPTION IN NAVIGATION
Convergence
NAVIGATION
DEVICE
GPS
PAPER
MAP
1995 2012
18. 18EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
ON-DEMAND
MOVIES
DISRUPTION IN ENTERTAINMENT
Mail
&
Cloud
VIDEO
STORE
VHS
DVD
CABLE
TV
1985 2011