Face it... most advice on getting website traffic falls short: That's why I want to share this simple 3-step strategy that you can use TODAY... that will skyrocket your website traffic!
3. Which can be VERY frustrating when you’re
trying to successfully market your business.
Let’s face it…
…most advice on increasing your
website traffic falls a bit short.
4. We’ve all seen these before:
Start a blog
Create great content
Share on social media
Engage with influencers
Optimize for mobile
BLAH BLAH BLAH….
5. Those aren’t bad pieces of advice…
…but they aren't SPECIFIC
or ACTIONABLE
6. That’s why I am going to walk you step-by-step
through a 3 part strategy you can use TODAY…
7. …that will SKYROCKET
your website’s traffic.
That’s why I am going to walk you step-by-step
through a 3 part strategy you can use TODAY…
8. But first… a quick shoutout:
I am HUGE fan of Brian Dean and
his blog Backlinko. He was the first
to write about this 3-step strategy.
9. plus he’s a really nice guy who gave me permission to
share this awesome step-by-step process with you!
Check out his original article here >>
But first… a quick shoutout:
I am HUGE fan of Brian Dean and
his blog Backlinko. He was the first
to write about this 3-step strategy.
12. STEP 1
Find content with proven track record of
backlinks, shares & first page rankings.
STEP 2
Make strategic improvements to that content.
STEP 3
Promote that content via targeted outreach.
It’s that simple! Let’s dive in…
13. Find content with
proven track record
of backlinks, shares &
first page rankings.
T H E S K Y S C R A P E R T E C H N I Q U E
Step Number One:
C L I C K T O T W E E T 1
14. S T E P N U M B E R O N E
The easiest way to find the top
performing content on the
internet is to use Google.
You need to see who’s ranking on
the first page for phrases your
target audience searches for.
15. S T E P N U M B E R O N E
For example, let’s try
“home decorating tips”
in Google…
Make notes of what each
content piece has in
common, in this case:
• Most articles are lists
• Heavy emphasis on visuals
• They are quick and specific,
not in depth how-to’s
Note: Pinterest is one of the
top links, that’s a great
opportunity to build an epic
board on “Home Decor”
16. S T E P N U M B E R O N E
Let’s look at a specific article
to understand what made it
successful:
• Intriguing, eye-catching title
• Each tips is has a
complimenting photo
• Obvious share buttons at top/
bottom of article
• Ability to add images to your
Houzz idea books
17. S T E P N U M B E R O N E
How you can do better:
• From Open Site Explorer you can see
there’s only 18 unique domains linking to
that article, you can definitely do better!
• Create a post with 50, 100, 150 or even
more ideas
• There’s only 13 images, make sure you
have a lot more in your post
• Add “Pin-It” buttons so visitors can add
your article/images to Pinterest
• Add more outbound links to other
relevant, helpful resources
• Ask influencers for short quotes you can
use in your article
• Use more bullet points and 1-2 sentence
paragraphs instead of large blocks of text This format is obviously
much easier to read
18. S T E P N U M B E R O N E
Another great way to find the top
performing content on the internet is
to use Moz's Open Site Explorer.
First, find popular websites/blogs in
your niche that you know is widely
read and shared, type that into Moz:
19. S T E P N U M B E R O N E
Second, click on "Top Pages"
link in the sidebar:
Finally, sort by "Linking Root Domains" to identify
content with the highest number of linking sites.
Number of linking domains is one of the most important
SEO signal Google uses to rank content and websites.
20. S T E P N U M B E R O N E
Next, you should identify which content and topics are
highly shared on social media:
You can accomplish this by using BuzzSumo and Topsy...
We'll start with BuzzSumo:
Go to BuzzSumo.com and enter a topic and hit search...
21. S T E P N U M B E R O N E
On the next page you'll be able to
identify top shared content on that topic:
Like on Google, analyze the content.
Why are they so sharable?
How can you do better?
22. S T E P N U M B E R O N E
Topys is similar, just head over to
Topsy.com, enter a topic and hit search:
Then click "All Time" in the sidebar
23. S T E P N U M B E R O N E
Now you can identify the top shared
content on that topic on Twitter:
24. S T E P N U M B E R O N E
Okay great!
Now that you’ve identified the top
performing content in your niche…
…now it’s time to blow the
competition out of the water!
26. S T E P N U M B E R T W O
Now you need to take what you've found in step one
and create something bigger and better!
Why? Because people are
attracted to the best.
Here’s how:
Make your content longer
More in depth
Better designed
More up to date
27. S T E P N U M B E R T W O
Make your content longer:
Here's a great SlideShare by TrackMaven that
inspired me to create a similar:
Note the number of views, shares and publish date...
28. S T E P N U M B E R T W O
I upped the ante by creating a list of 150 marketing
and sales tools... the results speak for them selves:
Almost 5,000 more views and 450+ more social
shares and they had a 3 month head start!
29. S T E P N U M B E R T W O
Make your content more in depth:
Most people are too
lazy to explain things
step-by-step… but if you
do, you’ll get noticed.
For example, this guide
is 9 LONG chapters of
SEO info. More
importantly, it ranks on
the first page of Google.
30. S T E P N U M B E R T W O
Make your content better designed:
Don’t just make another boring looking blog post.
Make something that looks GREAT! Check out the
navigation buttons for an article on email marketing:
Doesn't that look nice?
31. S T E P N U M B E R T W O
Make your content more up to date:
For example… here’s
another nice guide on
SEO. But in April 2015
Google launched a major
update to their algorithm.
This article is already out
of date, which creates an
opportunity for other SEO
bloggers to create
something fresher.
32. Promote that content
via targeted outreach.
T H E S K Y S C R A P E R T E C H N I Q U E
Step Number Three:
C L I C K T O T W E E T 3
33. S T E P N U M B E R T H R E E
Here's who the "right" people are:
• They run a website/blog in your niche
• They’re interested in your topic
• They’ve already linked to and/or shared a similar article
• They have social influence in your industry
Once you've completed your masterpiece,
you need to reach out to the right people.
34. S T E P N U M B E R T H R E E
• See who is already linking to similar content
• Use a simple Twitter hack to find influencers
• Find out who mentions you, your brand and content online
• Use AllTop to identify top blogs in your niche
• Use Topsy to find influential Twitter shares
Here’s how:
So how do you find these people?
35. S T E P N U M B E R T H R E E
Now hop back into Open Site Explore
(Majestic SEO and Ahrefs work as well)
Enter top articles from step one:
Find people who link to similar content:
36. S T E P N U M B E R T H R E E
On the first page you’ll
see is “Inbound Links”
You can scroll through
linking domains to see
who’s linked to that
content.
These people will likely
want to know about
and link to your
content:
37. S T E P N U M B E R T H R E E
One of my favorite (super simple) Twitter tricks is
to use “parenthesis” when you're making a search...
...just plug in specific articles and websites/blogs
you found in step one:
My favorite Twitter hack:
38. S T E P N U M B E R T H R E E
This allows you to identify influential people
who are sharing a specific content piece,
keyword, topic or from a specific domain.
Start by finding people who a good
amount of retweets and favorites:
39. S T E P N U M B E R T H R E E
Here’s why this would be a
perfect person to reach out to:
• More than 45K followers which could
amplify my reach
• Runs a leadership blog so he can link
to my content
• Followed by other influential people
in my niche
Then do a little research to see if they have influence in
your niche, even better if they run and website or blog.
40. S T E P N U M B E R T H R E E
You can also use Twitter to
find people who shared your
content or mentioned your
brand but didn't tag you in
their tweet using "@".
For example:
I would search for "ELIV8"
and "www.eliv8group.com"
in Twitter to find people
shared my content, but didn’t
tag my Twitter name.
Here’s someone who shared my
SlideShare and got a a lot of
retweets but didn’t tag me:
41. S T E P N U M B E R T H R E E
Use Mention to see who’s sharing
and linking to your content:
Head over the mention.com and sign-up for their
free 14-day trial (no credit card required):
It’s only $30 per month after that.
42. S T E P N U M B E R T H R E E
Next give your new
"Alert" a name.
Then brand specific
keywords.
I would use my
business’s name,
competitor names
and influential
blogger/blog
names:
43. S T E P N U M B E R T H R E E
Next it will ask you to
connect you social media
accounts…
After that, you'll see your
dashboard where you can
see everyone who's
shared your content or
mentioned your brand,
other brand or content.
44. S T E P N U M B E R T H R E E
You'll also be able to filter
by source to identify sharers
on specific platforms.
It's important that you
search for "Blogs" so you
can see who's linking to
your content on their sites
so you can reach out with
future content for link
building opportunities.
45. S T E P N U M B E R T H R E E
AllTop is a classic way to identify potential bloggers to reach
out to, it will show you the best of the best:
Use AllTop to find popular blogs & influencers:
46. S T E P N U M B E R T H R E E
Back to Topsy from step one, you can also use this tool to
identify influential people who share specific articles so you
can target people who might link to and share your content:
Use Topsy to find influential Twitter shares:
47. S T E P N U M B E R T H R E E
Now that you have a great group of
people to reach out to, it's time for
some old fashioned email outreach…
With the goal of getting
backlinks and social shares
Remember backlinks are more important when trying to rank on Google.
48. S T E P N U M B E R T H R E E
In most cases you’ll be
able to reach these people through:
• Their website/blog contact page
• Their newsletter, because it likely comes from their email
• If you connect with them on LinkedIn, you can find their
email using the LinkedIn mobile app
• If all else fails, Twitter is a great place to start
conversations with anyone you’d like
49. S T E P N U M B E R T H R E E
Hey NAME,
I came across (THEIR SITE’S NAME) today and
noticed your article: (THEIR ARTICLE’s TITLE).
I saw that you mentioned (OUTDATED
CONTENT) on the page. I also love that article.
In fact, it inspired me to create a more thorough
and up to date version: (YOUR URL)
I’d appreciate if you’d consider adding it to
your page.
Cheers,
YOUR NAME
Here’s a template you
can use when you’re
reaching out to people:
50. Still sound to good to be true?
Check out these case studies:
White Hat SEO Case Study: 348% More Organic Traffic in 7 Days
Viral Marketing Case Study: How a Brand New Blog Generated
17,584 Visitors In One Day
How To Generate 36,282 Readers — and 1,000 Email
Subscribers — From Your Next Blog Post (Case Study)
51. You can totally do this!
Now that you’ve learned the
skyscraper technique, I want
to turn it over to you…
…what’s your next masterpiece going to be?
52. Let me know what
you think by leaving
a comment below
right now.
53. Learn how-to dramatically boost your leads and
sales from online marketing with this bonus guide.
F R E E B O N U S G U I D E
CLICK HERE TO GET ACCESS
The bonus guide includes a PDF eBook that will walk you
through 10 ways you get more leads and sales online.