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Essential Strategies
for Growing Your Business
(With Inbound Marketing)
21
Inbound marketing better positions your
company to get found by your customers
by developing an online presence that
speaks to them and their specific needs.
I N T R O D U C T I O N
Here are the four actions
of inbound marketing:
I N T R O D U C T I O N
Attract
Visitors
Convert
Leads
Close
Customers
Delight
Fans
S T E P S T E P S T E P S T E P
4321
Now I want to show you
21 ESSENTIAL Inbound
Marketing strategies that
you can use RIGHT NOW
to grow your business.
I N T R O D U C T I O N
T
Businesses that blog
receive 77% more traffic
and 97% more links to
their site than those that
do not. That’s because
blogging creates value and
credibility that attracts
your ideal audience.
1
Create Value
with Blogging
ATTRACT VISITORS
There are 2.03 billion
people who have active
social accounts who are
online 2-3 hours per day!
This gives businesses an
incredible new channel to
drive traffic and find
new customers.
2
Use Social Media
to Drive Traffic
ATTRACT VISITORS
93% of online
experiences begin with
a search engine. When
you properly optimize
your site and content for
search engines, you’ll
increase your rankings
and get more traffic.
3
Use SEO to Get
Found Online
ATTRACT VISITORS
On average, businesses see
a 6-to-1 return when they
can find and engage
people who already have
the audience they want,
then leverage that audience
to build their own.
4
Leverage Other
People’s Audiences
#SUNGLASSES
…
ATTRACT VISITORS
Visitors who are retargeted
with display ads are 70%
more likely to convert on
your website. Plus,
retargeting ads you can
lead to a 1046% increase
in brand searches.
5
Create Retargeting
& PPC Online Ads
ATTRACT VISITORS
CONVERT LEADS
70% of businesses don’t
have any notable calls-to-
action on their homepage.
This makes it almost
impossible to convert
traffic into leads. Use call-
to-actions to point visitors
where you want them to go.
6
Direct Traffic with
Calls-To-Action
T
CLICK HERE
Premium content offers like
eBooks and email courses
generate 3 times as many
leads as traditional
outbound marketing and
costs 62% less.
7
Create Value with
Content Offers
CONVERT LEADS
56% of all website clicks
are directed to a landing
page, not the home page.
Use your landing pages to
deliver premium content
and convert visitors into
actionable leads.
8
Convert Visitors w/
Landing Pages
CONVERT LEADS
Opt-in forms are one of
the quickest ways to get
more leads. Studies show
that businesses who add
various opt-in forms their
website can increase
conversion rates by
1000% or more!
9
Use Forms to
Boost Conversions
T
SIGNUP HERE!
CONVERT LEADS
Using customer reviews as
social proof can increase
marketing effectiveness
by 54% because 88% of
people trust reviews by
other consumers as much
as they trust
recommendations from
personal contacts.
10
Use Social Proof to
Create Credibility
CONVERT LEADS
Is all your blogging, twee2ng and
inbound marke2ng paying off?
I’M BETTING IT’S NOT
There’s a be<er way to grow your business…
Check out my no-hype, realis2c approach to
DOUBLING the leads and sales you get from
your website using the traffic you have!
(Without becoming a slave to your business…)
YES! SHOW ME A BETTER WAY
BONUS OFFER
A customer relationship
management (CRM) tool
can increase revenue by
41% per sales person
when used to track and
nurture leads.
11
Use a CRM Tool
to Track Leads
CLOSE CUSTOMERS
Email marketing is
consistently voted the
most effective
marketing channel. In
fact, every $1 spent on
email marketing has an
average return of $44.25!
12
Send Emails to
Close More Sales
HAPPY HOUR SPECIALS :)
Happy Hour
CLOSE CUSTOMERS
Businesses that can
successfully automate
their lead nurturing
process with targeted
messages, see a 10%
or greater increase in
revenue in just 6-9
months.
13
Set Up Marketing
Automations
1/3 2/3 3/3
TIMELINE
CLOSE CUSTOMERS
61% of people say they
are more likely to buy from
a company that delivers
content. By creating
product videos, spec
sheets, FAQs etc. you’ll
make it easier for
customers to make a
purchasing decision.
14
Create Sales
Focused Content
CLOSE CUSTOMERS
More than 50% of
businesses find it difficult
to attribute marketing
activity directly to revenue
results. Analytic tools allow
you to analyze your
marketing so you can
make adjustments to
improve ROI.
15
Use Analytics to
Find Top Channels
CLOSE CUSTOMERS
65% of people say
they’ve cut ties with a
brand over a single poor
customer service
experience! That’s why
creating a stellar
customer support system
from day one is crucial.
16
Have Awesome
Customer Support
CUSTOMER SUPPORT
DELIGHT FANS
53% of people who follow
brands on social media are
more loyal to those brands.
When you build a social
community around your
brand, you’ll create lifelong
customers and fans.
17
Create Communities
on Social Media
#SUPERHEROSONLY
Load More
DELIGHT FANS
It costs 5 times more to
get new customers than it
does to keep existing ones.
Which is why it’s crucial that
you reward your loyal
customers to keep them
coming back for more.
18
Reward Loyal
Customers
?
?
?
?
CUSTOMERS ONLY
DELIGHT FANS
Businesses see an average
increase of 20% in sales
when they implement
personalized experiences
and suggestions to give
customers the content
and products they want.
19
Personalizations
Drive Engagement
HI BRIAN, WELCOME BACK!
RELATED TO ITEMS YOU’VE VIEWED
DELIGHT FANS
It takes 12 positive
customer experiences
to make up for only 1
negative experience.
Collecting feedback will
help eliminate the
chance of a bad
customer experience.
20
Use Survey &
Feedback Tools
2
1
T
DELIGHT FANS
Studies show that 70% of
consumers look at product
reviews before making a
purchase. Asking
customers for reviews at
the right time, will create
brand advocates that
attracts new people.
21
Collect Reviews
& Testimonials
DELIGHT FANS
Inbound marketing covers
every stage of the buying
process from stranger to
brand advocate.
C O N C L U S I O N
It empowers business to attract,
convert, close and delight
customers by being in the right
place, at the right time.
C O N C L U S I O N
When used correctly, inbound
marketing is one of the most
effective ways to grow your
business in a digital world.
C O N C L U S I O N
Is all your blogging, twee2ng and
inbound marke2ng paying off?
I’M BETTING IT’S NOT
There’s a be<er way to grow your business…
Check out my no-hype, realis2c approach to
DOUBLING the leads and sales you get from
your website using the traffic you have!
(Without becoming a slave to your business…)
YES! SHOW ME A BETTER WAY
BONUS OFFER

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21 Essential Strategies for Growing Your Business

  • 1. Essential Strategies for Growing Your Business (With Inbound Marketing) 21
  • 2. Inbound marketing better positions your company to get found by your customers by developing an online presence that speaks to them and their specific needs. I N T R O D U C T I O N
  • 3. Here are the four actions of inbound marketing: I N T R O D U C T I O N Attract Visitors Convert Leads Close Customers Delight Fans S T E P S T E P S T E P S T E P 4321
  • 4. Now I want to show you 21 ESSENTIAL Inbound Marketing strategies that you can use RIGHT NOW to grow your business. I N T R O D U C T I O N
  • 5. T Businesses that blog receive 77% more traffic and 97% more links to their site than those that do not. That’s because blogging creates value and credibility that attracts your ideal audience. 1 Create Value with Blogging ATTRACT VISITORS
  • 6. There are 2.03 billion people who have active social accounts who are online 2-3 hours per day! This gives businesses an incredible new channel to drive traffic and find new customers. 2 Use Social Media to Drive Traffic ATTRACT VISITORS
  • 7. 93% of online experiences begin with a search engine. When you properly optimize your site and content for search engines, you’ll increase your rankings and get more traffic. 3 Use SEO to Get Found Online ATTRACT VISITORS
  • 8. On average, businesses see a 6-to-1 return when they can find and engage people who already have the audience they want, then leverage that audience to build their own. 4 Leverage Other People’s Audiences #SUNGLASSES … ATTRACT VISITORS
  • 9. Visitors who are retargeted with display ads are 70% more likely to convert on your website. Plus, retargeting ads you can lead to a 1046% increase in brand searches. 5 Create Retargeting & PPC Online Ads ATTRACT VISITORS
  • 10. CONVERT LEADS 70% of businesses don’t have any notable calls-to- action on their homepage. This makes it almost impossible to convert traffic into leads. Use call- to-actions to point visitors where you want them to go. 6 Direct Traffic with Calls-To-Action T CLICK HERE
  • 11. Premium content offers like eBooks and email courses generate 3 times as many leads as traditional outbound marketing and costs 62% less. 7 Create Value with Content Offers CONVERT LEADS
  • 12. 56% of all website clicks are directed to a landing page, not the home page. Use your landing pages to deliver premium content and convert visitors into actionable leads. 8 Convert Visitors w/ Landing Pages CONVERT LEADS
  • 13. Opt-in forms are one of the quickest ways to get more leads. Studies show that businesses who add various opt-in forms their website can increase conversion rates by 1000% or more! 9 Use Forms to Boost Conversions T SIGNUP HERE! CONVERT LEADS
  • 14. Using customer reviews as social proof can increase marketing effectiveness by 54% because 88% of people trust reviews by other consumers as much as they trust recommendations from personal contacts. 10 Use Social Proof to Create Credibility CONVERT LEADS
  • 15. Is all your blogging, twee2ng and inbound marke2ng paying off? I’M BETTING IT’S NOT There’s a be<er way to grow your business… Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from your website using the traffic you have! (Without becoming a slave to your business…) YES! SHOW ME A BETTER WAY BONUS OFFER
  • 16. A customer relationship management (CRM) tool can increase revenue by 41% per sales person when used to track and nurture leads. 11 Use a CRM Tool to Track Leads CLOSE CUSTOMERS
  • 17. Email marketing is consistently voted the most effective marketing channel. In fact, every $1 spent on email marketing has an average return of $44.25! 12 Send Emails to Close More Sales HAPPY HOUR SPECIALS :) Happy Hour CLOSE CUSTOMERS
  • 18. Businesses that can successfully automate their lead nurturing process with targeted messages, see a 10% or greater increase in revenue in just 6-9 months. 13 Set Up Marketing Automations 1/3 2/3 3/3 TIMELINE CLOSE CUSTOMERS
  • 19. 61% of people say they are more likely to buy from a company that delivers content. By creating product videos, spec sheets, FAQs etc. you’ll make it easier for customers to make a purchasing decision. 14 Create Sales Focused Content CLOSE CUSTOMERS
  • 20. More than 50% of businesses find it difficult to attribute marketing activity directly to revenue results. Analytic tools allow you to analyze your marketing so you can make adjustments to improve ROI. 15 Use Analytics to Find Top Channels CLOSE CUSTOMERS
  • 21. 65% of people say they’ve cut ties with a brand over a single poor customer service experience! That’s why creating a stellar customer support system from day one is crucial. 16 Have Awesome Customer Support CUSTOMER SUPPORT DELIGHT FANS
  • 22. 53% of people who follow brands on social media are more loyal to those brands. When you build a social community around your brand, you’ll create lifelong customers and fans. 17 Create Communities on Social Media #SUPERHEROSONLY Load More DELIGHT FANS
  • 23. It costs 5 times more to get new customers than it does to keep existing ones. Which is why it’s crucial that you reward your loyal customers to keep them coming back for more. 18 Reward Loyal Customers ? ? ? ? CUSTOMERS ONLY DELIGHT FANS
  • 24. Businesses see an average increase of 20% in sales when they implement personalized experiences and suggestions to give customers the content and products they want. 19 Personalizations Drive Engagement HI BRIAN, WELCOME BACK! RELATED TO ITEMS YOU’VE VIEWED DELIGHT FANS
  • 25. It takes 12 positive customer experiences to make up for only 1 negative experience. Collecting feedback will help eliminate the chance of a bad customer experience. 20 Use Survey & Feedback Tools 2 1 T DELIGHT FANS
  • 26. Studies show that 70% of consumers look at product reviews before making a purchase. Asking customers for reviews at the right time, will create brand advocates that attracts new people. 21 Collect Reviews & Testimonials DELIGHT FANS
  • 27. Inbound marketing covers every stage of the buying process from stranger to brand advocate. C O N C L U S I O N
  • 28. It empowers business to attract, convert, close and delight customers by being in the right place, at the right time. C O N C L U S I O N
  • 29. When used correctly, inbound marketing is one of the most effective ways to grow your business in a digital world. C O N C L U S I O N
  • 30. Is all your blogging, twee2ng and inbound marke2ng paying off? I’M BETTING IT’S NOT There’s a be<er way to grow your business… Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from your website using the traffic you have! (Without becoming a slave to your business…) YES! SHOW ME A BETTER WAY BONUS OFFER