Paul defines online communities and looks at different platforms used to manage them from pre-web days through to today's social networks. He uses a case study for Be2camp to show how an online group can use technology to bridge the real and virtual worlds and finishes by discussing some of his "13 things to think about".

1. Developing successful online communities: online, offline – it’s a people thing CIPR Social Summer, #ciprsm by Paul Wilkinson

9. (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) Websites for … Web 2.0 is about … reading writing companies communities one-way two-way lecture conversation advertising word-of-mouth owning sharing

10. Trad’l marketing/PR was about … Marketing/PR 2.0 is increasingly … B2C B2C2C B2B B2C2B one-to-many many-to-many monologue Dialogue (C2B) control of message user-generated content control of media user self-publishing

12. Discussion forums

18. 5353 members 1636 members

22. The Be2camp Story (so far) Built Environment Web 2.0 Barcamp Subtitle: the power of ‘hybrid events’

23. June 2008

24. Meetings via Skype Conversations via Twitter TimeAndDate to organise meeting times Meetings in Second Life blog, forum on Ning Google Groups Google Docs Just 2 emails

25. Ning site created 31 July 2008

32. Be2camp 10 Oct Be2camp North 15 May Be2camp Brum 12 Aug Be2camp WB 7-8 Oct Event-powered growth

33. Be2party

35. Be2camp year three

45. Thank you Contact: Paul Wilkinson Website: www.pwcom.co.uk Blog: www.blog.pwcom.co.uk Email: [email_address] Tel: +44 (0)20 8858 1104 mob: 07788 445920 Twitter: @EEPaul