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Toni Brunello 
Member of the EU Commission Expert Group on Business Transfer
Rethinking Business Transfer 
in Europe 
A Call for Coordinated National Plans
Business Transfer in Europe 
A patchy landscape
Reframing Key Concepts in Business Transfer 
1. The nature of businesses 
2. The value to be transferred 
3. The focus of analysis
1. The Nature of Businesses 
Mechanistic
1. The Nature of Businesses 
Organic
1. The Nature of Businesses 
Strong psychological resistance 
An empathic communication 
about Business Transfer is key
1. The Nature of Businesses 
Change is the essence of business 
Business Transfer is part of business life
1. The Nature of Businesses 
Change is the essence of business 
Business Transfer is part of business life
2. The Value to Be Transferred 
Ownership
2. The Value to Be Transferred 
Competitiveness
2. The Value to Be Transferred 
Ultimate goal: Business Value Continuity
2. The Value to Be Transferred 2. The bridge 
Business 
Ownership 
Transfer
3. The Focus of the Analysis 
Single business
3. The Focus of the Analysis
4. A Change in Approach 
Individual 
Experts
4. A Change in Approach 
Experienced 
Analysts’ 
Teamwork
4. An Ecological, Structured Mindset 
Industries as Complex 
Ecosystems 
•Supply chain 
•Distribution network 
•Customers base 
•Families connections
4. An Ecological, Structured Mindset 
Policy-making strategies 
Avoid Do-It-Yourself 
attitude 
National Plans 
Techno-Cultural networks
5. European National Plans for Business Transfer 
1. Institutional sponsorship and leadership 
2. Self-organised, multi-skilled experts network 
3. Open knowledge base (surveys, tools, studies) 
4. Online bank of cases 
4 Techno-cultural pillars
The Start 
The 
Start

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Toni Brunello

  • 1. Toni Brunello Member of the EU Commission Expert Group on Business Transfer
  • 2. Rethinking Business Transfer in Europe A Call for Coordinated National Plans
  • 3. Business Transfer in Europe A patchy landscape
  • 4. Reframing Key Concepts in Business Transfer 1. The nature of businesses 2. The value to be transferred 3. The focus of analysis
  • 5. 1. The Nature of Businesses Mechanistic
  • 6. 1. The Nature of Businesses Organic
  • 7. 1. The Nature of Businesses Strong psychological resistance An empathic communication about Business Transfer is key
  • 8. 1. The Nature of Businesses Change is the essence of business Business Transfer is part of business life
  • 9. 1. The Nature of Businesses Change is the essence of business Business Transfer is part of business life
  • 10. 2. The Value to Be Transferred Ownership
  • 11. 2. The Value to Be Transferred Competitiveness
  • 12. 2. The Value to Be Transferred Ultimate goal: Business Value Continuity
  • 13. 2. The Value to Be Transferred 2. The bridge Business Ownership Transfer
  • 14. 3. The Focus of the Analysis Single business
  • 15. 3. The Focus of the Analysis
  • 16. 4. A Change in Approach Individual Experts
  • 17. 4. A Change in Approach Experienced Analysts’ Teamwork
  • 18. 4. An Ecological, Structured Mindset Industries as Complex Ecosystems •Supply chain •Distribution network •Customers base •Families connections
  • 19. 4. An Ecological, Structured Mindset Policy-making strategies Avoid Do-It-Yourself attitude National Plans Techno-Cultural networks
  • 20. 5. European National Plans for Business Transfer 1. Institutional sponsorship and leadership 2. Self-organised, multi-skilled experts network 3. Open knowledge base (surveys, tools, studies) 4. Online bank of cases 4 Techno-cultural pillars
  • 21. The Start The Start

Editor's Notes

  1. Parti con questa
  2. Parti con questa
  3. Problem Setting: There has been Public and private effort in Europe on BT, however this seems insufficent and only partially effective, and the result is a patchy landscape. Why is it so?
  4. I suggest that this is due to an obsolete mindset that need some renovation: Today I’d like to reframe 3 key concepts of Business Transfer
  5. 1 SLIDE 1 CONCETTO!!! Trova 2 immagini, una per mechanistic e una per organic. Secondo me le trovi anche tra quelle di vedù, Spieghi Importanza delle emozioni e della psicologia interpersonale
  6. 1 SLIDE 1 CONCETTO!!! Trova 2 immagini, una per mechanistic e una per organic. Secondo me le trovi anche tra quelle di vedù, Spieghi Importanza delle emozioni e della psicologia interpersonale
  7. 1 SLIDE 1 CONCETTO!!! Thus the way we handle this communication is key for it to be digested. And this brings me to the second key concept which needs reframing:
  8. 1 SLIDE 1 CONCETTO!!! Change is the essence of Life and Businesses are no exception: Business transfer is not just an event at the end of life of the business, rather a process that goes on all along the way and as such should be governed. However its not easy to convince the caterpillar to become a butterfly! As a consultant I’m oftern perceived by the senior as the funeral director asking what kind of wood would you prefer for your coffin
  9. 1 SLIDE 1 CONCETTO!!! Thus the WAScommunication is key
  10. 1 SLIDE 1 CONCETTO!!! Trova 2 immagini, una per ownership e una per competitiveness. A voce insisti sul valore della continuity
  11. 1 SLIDE 1 CONCETTO!!! Trova 2 immagini, una per ownership e una per competitiveness. A voce insisti sul valore della continuity
  12. But what is the real ultimate goal?
  13. Focusing on Business ownership transfer is like focusing on a highway bridge without taking into account the ramps to it: before we need to … and after …. Other wise the bridge cannot float in the air and will collapse. In order to do so, we need to CLICK
  14. Change the scope of the analysis from one centered on single businesses to one that sees the business transfer issues as an industry problem affecting the whole economy> business flows, ecc. Trova 2 immagini, una per single business e una per sector/industry.
  15. Change the scope of the analysis from one centered on single businesses to one that sees the business transfer issues as an industry problem affecting the whole economy> business flows, ecc. Trova 2 immagini, una per single business e una per sector/industry.
  16. In order to tackle the Business Transfer issue as I have it now reframed a radical change in approach is needed: no longer one based on individual consultants each concerned with his own limited expertise – legal, fiscal, financial – but rather a team of experts coordinating their intervention to accompany the transition of the business and also the junior entrepreneur 1 SLIDE 1 CONCETTO!!! Trova 2 immagini, una per individual experts , mi vienstile armata brancaleone e una per una squadra (globetrotters)?.
  17. In order to tackle the Business Transfer issue as I have it now reframed a radical change in approach is needed: no longer one based on individual consultants each concerned with his own limited expertise – legal, fiscal, financial – but rather a team of experts coordinating their intervention to accompany the transition of the business and also the junior entrepreneur 1 SLIDE 1 CONCETTO!!! Trova 2 immagini, una per individual experts , mi vienstile armata brancaleone e una per una squadra (globetrotters)?.