The document discusses accurate mobile location solutions for emergency services and public warning systems. It describes combining network-based and handset-based location technologies to provide up to 5m accuracy for 112 calls. A reverse 112 system is proposed to send targeted alerts using cell broadcast or location-based SMS to precise areas during incidents to immediately notify residents and visitors. The presentation concludes with information about Creativity Software, a UK-based company specializing in location technologies.

1. Accurate mobile location for 112
Emergency Services
EENA Conference
Ismail Embaby

2. 2 Confidential © 2019 Creativity Software. All rights reserved.
Accurate Mobile Location saves lives and money

3. 3 Confidential © 2019 Creativity Software. All rights reserved.
Agenda
• Available Mobile location Solutions
• Reverse 112 Public Warning System
• About Creativity Software

4. Available Mobile
Location Solutions

5. 5 Confidential © 2019 Creativity Software. All rights reserved.
AML introduced significant impact for 112 in Europe
500m-10km
accuracy
Up to 5m
accuracy
Cell Tower
Positioning
Advanced Mobile
Location (AML)

6. 6 Confidential © 2019 Creativity Software. All rights reserved.
AML Implementation and Operational Challenges
• Exclusive for Smart Phones
• On average up to 20% of AML messages can fail:
• Field testing
• Multiple AML sends
• Regional-based PSAP organization – Multiple Endpoints:
• Centralize AML messages and route based on caller’s
location
This means:
• AML needs to be part of a wider solution

7. 7 Confidential © 2019 Creativity Software. All rights reserved.
Network-based location for 112
• Real time location for 112 voice calls
• Accurate location information – up to 5m
• 3GPP Standard based
• Location information format is understandable by
existing Command and Dispatch system.
• Instant transfer of location information to the PSAP
operator
• No interruption to the 112 voice calls
• Covers all the calls, all technologies (2G, 3G, 4G) and all
the networks.
• Local SIM cards and inbound roamers

8. 8 Confidential © 2019 Creativity Software. All rights reserved.
High accuracy mobile location
Average
distance
between
Base
Stations
Accuracy
(m)
Target -
Audited
Performan
ce
Measured
Performan
ce
Measured
Performan
ce
adjusting
for errors
Dense
Urban
D<=
500m
<=50m 50% 55.76% 66.70%
<=200m 70% 90.50% 92.04%
Urban
500m<D
<=
1000m
<=100m 67% 77.12% 80.39%
<=300m 80% 94.51% 94.74%
Sub –
Urban
1000m<
D<=
3000m
<=200m 67% 71.31% 72.56%
<=555m 80% 82.18% 82.68%
Rural
3000m<
D<=
10000m
<=500m 67% 80.95% 80.95%
<=1000m 80% 85.14% 85.14%

9. 9 Confidential © 2019 Creativity Software. All rights reserved.
Centralized Architecture

10. Reverse 112

11. 11 Confidential © 2019 Creativity Software. All rights reserved.
Reverse 112 Public Warning System
Targeted SMS Alerts
• Send SMS alert to all subscribers in a specific area
• Include residents and visitors (inbound roamers)
• Alert everyone who enters the area, until the incident has
passed
Location Based App Notifications
• Connect to Public Safety apps
• Send notification based on location
Cell Broadcast
• Send one-way message to all subscribers in a targeted
area

12. 12 Confidential © 2019 Creativity Software. All rights reserved.
Summary
• Accurate mobile location for 112 calls save lives and money
• Combine both high accuracy network-based and handset-
based (AML)
• Deliver Reverse 112 Public Warning System using Cell
Broadcast or Location-based SMS methods:
• Precise Targeted Areas
• Immediate, Real-time Alerts

13. About Creativity
Software

14. 14 Confidential © 2019 Creativity Software. All rights reserved.
Most prestigious Award in the UK

15. 15 Confidential © 2019 Creativity Software. All rights reserved.
UK Company Specialising in Location Technology
Subscribers worldwide
680mn
Americas EMEA Asia
Specialist LBS
Company in UK
(2001)
15
Country Installations
(1st GMLC 2008)
London
Software Development &
Engineering Support
Colombia - Most accurate system requirements worldwide
– since 2015
Selected to test Google/Apple GNSS accuracy for EC 112
- 2018

16. 16 Confidential © 2019 Creativity Software. All rights reserved.
End-to-End Location Capabilities
Cell-Based Accuracy
500m-10km <50m<100m
Sub-Cell Accuracy
200-500m
Signalling
(SS7)
GMLC SMLC
Advanced
Algorithms

17. 17 Confidential © 2019 Creativity Software. All rights reserved.
Trusted LBS Partner

18. 18 Confidential © 2019 Creativity Software. All rights reserved.
Next Steps
• Come and visit us at Stand # 29
• Visit us on conference app
• Search for Ismail Embaby
• Email: sales@creativitysoftware.net
• Web: www.creativitysoftware.net