With increasing pressures from the economy, shrinking distribution, and the category-killer influence of Amazon and Google, how do publishers keep some control of their own destinies? The Symtio platform is a turnkey, multi-channel media and e-commerce content delivery platform that empowers publishers to simply and effectively diversify their presence in the emerging digital marketplace.

1. Buy in-stores. Download at home. Enjoy anywhere.

2. getting the conversation started
why are we here?
digital – hype or hyper?
publishing’s Perfect Storm?
distribution – a brave new world?
the Symtio super-distribution platform

3. why are we here?

4. the Word, and reading words

5. Reading without reflecting is like eating without digesting.
- Edmund Burke

6. Reading a book is like re-writing it for yourself. You bring to a novel, anything you read,
all your experience of the world. You bring your history and you read it in your own terms.
- Angela Carter

7. book reading it.
From the moment I picked your up until I laid it down, I convulsed with laughter. Someday I intend on
- Groucho Marx

8. volume saying that no public reading may be given without first getting the
There is a note in the front of the
author's permission. It ought to be made much more difficult to do than that.
- Robert Benchley

9. it all starts with
words on a
page

10. imagination

11. inspiration

12. education

13. so what if the relationship between author and
reader remained, but the vehicle were different?

16. “...2009 may well prove to be the most significant year in
the evolution of the book since Gutenberg hammered
out his original Bible.
If so, if the future is about to be rewritten, the big
question becomes: How?”
“Think of it as a permanent, global book club. As you
read, you will know that at any given moment, a
conversation is available about the paragraph or
even sentence you are reading. Nobody will read
alone anymore. Reading books will go from being a
fundamentally private activity -- a direct exchange
between author and reader -- to a community event,
with every isolated paragraph the launching pad for
a conversation with strangers around the world.”
credit: Steven Johnson, The Wall Street Journal, Monday, April 20, 2009

17. digital – hype or hyper?
Funny perspectives of the Internet from “back in the day”
online, nothing really interesting will happen for one or two years, and you’ll write this
Here’s what I think – You’ll go
interactivity as a failure.
– Barry Diller, 1995
Chairman, CEO , Interactive Corp
digital world which will not come to pass.
The computer hucksters have promoted a
– Clifford Stoll, 1995
Times of London
The information superhighway, like the Yellow Brick Road, is the route we must take to reach the Information Age...The
Yellow Brick Road will not take me anywhere I want to go. The information superhighway will do no better.”
- Oscar Gandy, 1994
Prof. of Communication, University of Pennsylvania

18. It’s tough to make predictions, especially about the future.
- Yogi Berra
Growth Engine: As a group, the Top 500 grew their online sales by 21.6% in 2007 and accounted for a total of $101.7 billion of
the nation's $166 billion in online retail sales.
Online Sales by Industry: A total of 148 (or 30%) of the Top 500 e-retail businesses in the U.S are owned by store-based retail
chains, 82 (or 16%) by catalog and direct-marketing firms, 51 (or 10%) by consumer branded manufacturers and 219 (or 44%)
by web-only retailers. Because they control an even larger share of the biggest sites, retail chains accounted for 39.9% of online
sales reported by the Top 500 in 2007, catalogers 15.5%, manufacturers 13.7% and pure plays 30.9%.
Online Growth by Industry: Of the 500 e-retailers ranked in the Top 500 Guide, catalogers and web-only merchants grew their
online sales faster than anyone else, achieving growth rates of 30.8% and 22.2%, respectively. By comparison, consumer brand
manufacturers in the Top 500 grew their e-retail sales by 21.7% and chain retailers by 18.4%.
The $1 Billion Group: In 2007, fully 21 companies recorded online retail sales of $1 billion or more compared to just 17 the prior
year.
credit: Internet Retailer, Top 500 Guide

19. quick walk down memory lane
google homepage 1997

20. quick walk down memory lane
google homepage 1999

21. quick walk down memory lane
google homepage 2005

22. quick walk down memory lane
google homepage today

23. quick walk down memory lane
amazon homepage 1999

24. quick walk down memory lane
amazon homepage 2006

25. quick walk down memory lane
amazon homepage today

26. quick walk down memory lane
apple homepage 1998

27. quick walk down memory lane
apple homepage 2000

28. quick walk down memory lane
apple homepage today

29. digital – hype or hyper?

30. digital – hype or hyper?
ebook wholesale sales
credit: IDPF & AAP

31. WORLD U.S. N.Y. / REGION BUSINESS TECHNOLOGY SCIENCE HEALTH SPORTS OPINION ARTS STYLE TRAVEL JOBS REAL ESTATE
AUTOS
Search Technology Inside Technology Bits Personal Tech »
Blog »
Internet Start-Ups Business Computing Companies Cellphones, Cameras, Computers and more
digital – hype or hyper?
Amazon Posts Profit Gains as Offline Rivals Struggle Next Article in Technology (3 of 13) »
Wall Street has been looking particularly closely at sales of the new Kindle. Amazon
released no new sales numbers, but Mr. Khan estimated that the company could sell
Mark Lennihan/Associated Press
Jeffrey P. Bezos, Amazon’s chief, said sales of the Kindle 2 e-book reader had “exceeded our most optimistic
expectations.”
more than half a million units this year and generate more than $96 million in revenue
By BRAD STONE
Published: April 23, 2009
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from the sale of digital books and other media for the stand-alone device and other
Amazon.com has joined Apple among the ranks of technology firms PRINT
mobile devices like the iPhone and iPod Touch.
that are still growing robustly despite a shrinking economy. REPRINTS
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Amazon, the online retailer based in
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Seattle, posted stronger-
Related
Jeffrey P. earnings during the
Bezos, Amazon’s chief executive,thesaid Kindle the Web. had “exceeded our most
sales
with latest tech news spanning
than-expected
Times Topics: Amazon.com Inc.
optimistic expectations.”
slow winter months, attracting See Sample | Privacy Policy
cost-conscious consumers with offers
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of free shipping and competitive prices for its wide variety of
Technology News Bits Blog
products.
Personal Tech
Internet Start-Ups
Pogue’s Posts
Business Companies
Amazon’s net profit rose 24 percent, to $177 million, or 41 cents a share, in the quarter Computing
credit: The New York Times
ending March 31, up from $143 million, or 34 cents a share, in the same quarter a year
MOST POPULAR - TECHNOLOGY
earlier.
E-MAILED BLOGGED
The company’s first-quarter revenue climbed 18 percent, to $4.89 billion, slightly
surpassing Wall Street’s expectations. Analysts polled by Thomson Reuters on average
had expected $4.76 billion in revenue.
Some analysts say Amazon has benefited from the downturn, with struggles at the
Borders book chain, the bankruptcy of Circuit City and turbulence at a rival, eBay, all

32. digital – hype or hyper?
Amazon's Ultimate Goal
Amazon already provides a iPhone app that relies on its proprietary Kindle e-
book technology. However, its purchase of Stanza can put it on other screens
while expanding choices for potential customers, Enderle said. quot;They're looking
for breadth. They're creating a platform that will attract people so that Amazon
becomes the favored back-end technology. They're trying to Microsoft the
market, so, in effect, they want to be hardware-independent and be the glue
that holds it all together. [What] Microsoft successfully did with the operating
system, Amazon's trying to do with the e-book platform.quot;
– E-Commerce Times, April 28, 2009

33. AAPL FINANCIAL
digital – hype or hyper?
MacNewsWorld > Business > AAPL Financial | Read Next Article in AAPL Financial April 24, 2009 09:37:44 AM
Please note that this material is copyright protected. It is illegal to display or reproduce this article without permission for any commercial purpose, including use as marketing or public relations
literature. To obtain reprints of this article for authorized use, please call a sales representative at (818) 461-9700 or visit http://www.ectnews.com/about/reprints/.
Apple Rolls In With Record-Breaking Q2
Print Version
By Richard Adhikari
MacNewsWorld E-Mail Article
04/23/09 1:26 PM PT Reprints
In its second fiscal quarter of the year, Apple took in more revenue than it did in any
non-holiday quarter in its history, the company disclosed Wednesday. Sales grew 123 percent
year-over-year, with the iPhone 3G taking much of the credit. Apple stock shot up to over
$125 on the news, a 3 percent gain.
More Details
Once again, Apple (Nasdaq: AAPL) topped analysts' expectations as it disclosed its second fiscal quarter financial results after the
markets closed on Wednesday.
International sales accounted for 46 percent of Apple's revenue in the second quarter. Macintosh sales were down 3 percent YoY to
In a bid to push more analysts overall slump way they calculate itsHowever, iPod sales grew by 3 percent YoY to 11.01 million units.
2.22 million units due to the to review the in demand for PCs. earnings, Apple posted non-GAAP (Generally Accepted Accounting
Principles) figures in addition to the normal GAAP figures.
As expected, iPhone sales shot through the roof. They were up 123 percent YoY, with 3.79 million units sold in the last quarter alone.
While overall sales were Apple from the company's first first quarter -- as expected, since Apple traditionally does best during the holiday
That's what's spurring down to release non-GAAP figures.
season -- Q2 was, revenue-wise, the best non-holiday quarter in the company's history.
Consumers are laying down their cash for the iPhone 3G like there's no tomorrow.
The iPhone remains the jewel in Apple's crown, with sales growing 123 percent year over year (YoY).
During the first quarter of iPhone 3G availability, which ended Sept. 27, 2008, 6.9 million units were sold, Apple reported. That exceeded
News of Apple's performance boosted its share prices and provided a quick pick-me-up for investors when markets opened.
the 6.1 million first-generation iPhone sales tally for the previous five quarters combined.
However, Apple lowered the revenue and earnings per share (EPS) figures in its guidance for the third quarter, which ends in June.
Rolling in Dough
Apple's GAAP revenue for the quarter was US$8.16 billion, up $650 million, or 8.6 percent, over the $7.51 billion it chalked up during
the same quarter last year.
credit: Mac News
GAAP net quarterly profit was $1.21 billion with $1.33 EPS. Year-ago figures were $1.05 billion and $1.16. That gives Apple a YoY
growth of 15 percent in net profit and nearly the same percentage in EPS.
Gross margin was 36.4 percent, compared with 32.9 percent a year ago.
GAAP in the Results
quot;Apple's forecasts are always conservative,quot; analyst Rob Enderle, principal at the Enderle Group, told MacNewsWorld. quot;They significantly

34. digital – hype or hyper?
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TV Marketplace Ready When Marketers
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auditing bodies, are suddenly converging this spring to hasten the
Are
Top Work
arrival of a long-awaited quot;iPod for print.quot; It might just be the
Video
iPhone.
So far magazines and newspapers have built applications chiefly
for the iPhone -- and the surprisingly popular iPod Touch -- that
riff on their core editorial missions. Witness Condé Nast Digital's Whether Money's Spent in Upfront or Scatter,
Style.com app, which plays video of Fashion Week runway shows, Networks Ready to Sell
or Lucky magazine's shopping app, which helps users find nearby
stores with certain shoes or bags in stock. SPECIAL REPORT

35. publishing’s Perfect Storm?

36. the low-pressure zone
Ride it out?
Go with the current?
Set a new course?
the hurricane
the Nor’Easter

38. ABA B&N/Borders
CBA
Christian Seminaries/
Churches Universities
Publishers
Specialty
Wholesale
Mass Retail
Clubs
Traditional Book Distribution

39. Rental Car
Not-for-profits
Fundraising Travel
Companies
Movie theaters
organizations organizations
Boy Scouts
Airlines ABA B&N/Borders
CBA Girl Scouts
Wireless
Reading Clubs Hotel Chains
Corporations
Companies
Christian Seminaries/
Coffee Houses
Publishers Universities
brand-centric
Social retailers
Networking Sites
Bloggers Airport Shops
Specialty
Wholesale
Mass Retail
Mass Retail Community Clubs
television
Web Sites
Supermarkets
shopping channels
Churches Schools
Cruise lines direct-to-
Drug Stores
consumer
super distribution

40. why super distribute?
find consumers where they are
keep some control over your
pricing – in a digital world,
consumers find a voice and
aren’t afraid to use it
super distribution

41. why super distribute?
find consumers where they are
keep some control over your
pricing – in a digital world,
consumers find a voice and
aren’t afraid to use it
some entities coming into play
have the money to compete
with the likes of Amazon,
Apple, and Google
put the power in the right
hands – consumers and
advocates
super distribution

42. a super-distribution technology platform
The first multi-channel digital media platform for retail.

43. symtio’s multi-channel model
...allows retailers and content providers to sell
A low-cost, high-margin bridge
comprehensive digital media formats online
between digital media in brick
that with no inventory investment to compete with
and mortar...
Amazon and Google
4 x 6.25”
Trim Size:
obook
MP3 Audi
have
and may
abducted
, has been in
ned shack
hter, Missy an abando
gest daug
The Shack e found in
ilips’ youn idenc
Allen Ph rding to ev m
Mackenzie rently fro
ered, acco note, appa
ally murd receives a
been brut later Mack
. Four years
Oregon ekend.
ack for a we
to that sh
ily
th his fam
New
what was grace” wi
Young hlands of fulness of
William P. the “waste
in the hig
y parents w enjoys
missionar ult, and no
g ad
and youn
as a child
in the Paci
th:
ate Le ng
Approxim
Narrator: at(s):
e File Form
Availabl
DO
number
1.
16-digit PIN
2. Enter the d enjoy
wnload, an
3. Click Do

44. sales reporting: titles, formats, channels
publisher
publisher data
warehouse
symtio ftp
media files
meta data
symtio
.com
(onix feed, csv)
media platform
graphics drive
tags
retailer
web site
title cards @
retail
data flow model – publisher

45. Product Card Template: Audiobook
Trim Size: 4 x 6.25”
USD $27.99
MP3 Audiobook
ISBN 9781598594195 AUDIOBOOK
The Shack
Mackenzie Allen Philips’ youngest daughter, Missy, has been abducted and may have
been brutally murdered, according to evidence found in an abandoned shack in
Oregon. Four years later Mack receives a note, apparently from God, inviting him back
to that shack for a weekend. What he nds there will change Mack’s world forever.
William P. Young was born a Canadian and raised among a stone-age tribe by his
missionary parents in the highlands of what was New Guinea. He su ered great loss
as a child and young adult, and now enjoys the “wastefulness of grace” with his family
in the Paci c Northwest.
Approximate Length: 8:30 hours Listen on Popular Devices Such As:
Narrator: Roger Mueller iPhone, iPods, Zune, Creative ZEN,
Available File Format(s): MP3 iRiver players, Sansa, Windows or Mac
Computers and other MP3 players
DOWNLOAD INSTRUCTIONS
0000-0000-0000-0000
1. Login at www.symtio.com/download
2. Enter the 16-digit PIN number
GENTLY SCRATCH TO REVEAL 16 DIGIT PIN
3. Click Download, and enjoy
TERMS AND CONDITIONS
Card redeemable only at www.symtio.com. Downloading is subject to prior acceptance of usage terms. Compatible
hardware, software and internet access (fees may apply) required. As of April 1, 2009, content is available in the format(s)
shown above. Check website for additional formats. No refunds or exchanges allowed. Card may not be used to purchase
any other merchandise. Symtio is not responsible for any lost or stolen cards or use without the owner’s permission. Void
where prohibited. Not for resale. Subject to full terms and conditions, visit www.symtio.com/terms. Taxes may apply in
certain states. Content purchased from Symtio is for personal lawful use only. Symtio is a trademark of Zondervan. All
rights reserved. Cards purchased at a retail store location have no value until activated at the sales register.
XX%
SCARTSM by vibme Cert no. XXX-XXX-000
FOR STORE USE ACTIVATION BARCODE
Cards purchased at a retail store location have
no value until activated at the sales register.
Product ID 0-000-00000-0
sample barcode
goes to check out
the consumer chooses their titles the POS system makes a web call to
Symtio’s servers
and the card is activated
the card is activated at POS
the consumer goes online to redeem and ebits.net locker allows consumer to
download access and download purchases
data flow model – consumer

46. retail

47. retail

48. retail

49. online

57. Thank you.
Tim Close
tim.close@symtio.com
847.331.8422