How to use machine learning - Liad Agmon - Dynamic Yield - Benchmark by EBG Berlin 2019

1. #digitbench19WIFI digitbench19
How to use Machine Learning to Personalize
Consumer Engagement and Unlock Growth
LIAD AGMON
CEO
Dynamic Yield
Keynote 9:30 AM - 9:40 AM

2. AI-Powered CX

3. Dynamic Yield is platform that leverages AI for quickly building better performing
and more relevant digital customer experiences.
A/B Testing & Predictive Targeting
Email & Push Triggers
Behavioral Messaging & Notifications
Journey-aware Product Recommendations
1:1 Affinity-Based Personalization
Manual & Automated Segment Building
Mobile App Personalization
It drives higher customer engagement, revenue and lifetime value.

4. 300+ global customers

5. Personalization Engines
Magic Quadrant Leader
Dynamic Yield is highest in “ability to
execute” and furthest for “completeness
of vision” in the Leaders Quadrant

7. Digital touchpoints everywhere:
New opportunities, New challenges

8. We are about to enter a hyper-personalized world
Real-time
Context
Content
Customer
Data
Personalization

9. What do customers want?
Joy
RelevanceEfficiency

10. Efficiency JoyRelevance
Joy
RelevanceEfficiency

11. You, trying to
improve digital
customer experience.

12. Where to Start?

13. 2. Get buy-in of part-time contributors
* Front-End Developers
* UX
* Online Marketers
* Product Managers
* CRO experts
* Analytics
1. Identify a leader (could it be you?)
* Smart
* Data Driven
* Entrepreneurial
* Knows the org well
* Respected by her peers
* Technical acumen - a big plus

14. 4. Start a culture of bold experiments
* Brand team may say ‘it can negatively affect the brand’. BS.
* Beg developers for help. Bribe them if needed.
* Widely share results and analysis. Your CEO loves data!
5. Send me a postcard when you get promoted
(or Venmo me @LiadAgmon)
3. Identity a couple of fast wins
* Recs Layout Optimization
* Dynamic Homepage Banners
* Smart landing pages

15. Two AI-Powered CX Examples

18. Hero
Category Top Sellers
Reviews
More Product Recs
Promo Video
Effort: 8 hours
creating template.
1 hour per each
new experience.

19. 3
1 2
4

20. Hero
Category Top Sellers
Reviews
More Product Recs
Promo Video
20% Drop in
Bounce Rate
Good ROI for an
8-hour effort?
You bet!

22. Before After
Effort: 10 hours modifying DY’s Template
Revenue / Session: +5.9%
Good ROI? You Bet.

24. Want a copy of the deck?
Email me: liad@dynamicyield.com