The document discusses the role of civil society organizations like the European Cancer Patient Coalition (ECPC) in health promotion campaigns for prostate cancer. It notes that ECPC represents over 400 cancer patient organizations across Europe and believes patients should be partners in the fight against cancer. It outlines how civil society can lead advocacy campaigns, disseminate information, and help implement health programs. It argues that policy should involve patients, care should be multidisciplinary and patient-centered, and survivorship plans are important to empower individuals. ECPC will co-host an advocacy session at a urology conference to build capacity for patient advocacy groups.