6. get understood quickly? explain what you offer? create the right impression? make people want to do business? stand out from your competitors? make sense? does it .
the best thing since sliced bread You will know the relevance if you have read Seth GodinOtto rohwedder – Born 1880 He became a jeweler. 1927 Patent the process of slicing bread and wrapping it For 15 years no one bought itUntil Company Wonder turned it into wonder bread They did something special, they managed to “spread the word”So there lies the first top tip for success “People who spread the word win“
Who sells productsWho sells services Who sells experiencesWhen you think about the best things you have ever purchased you get excited What was it that lead you to want it – i bet there was an experience involved somewhere along the lines