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Get Vertical!
Presented by Dana R Zezzo
SVP of Sales & Marketing –
Jetline
dana@jetlinepromo.com
Knowledge is Power
• Understanding Vertical Markets
• Total Industry Potential
• Sales by Product Category
• Vertical Mark...
Industry Potential
http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf
Sales by Product Category
http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf
Vertical Market Ranking
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Supplier Support
http://jetlinepromo.com/markets-html/education.html
http://jetlinepromo.com/markets-html/banking-financia...
Vertical Market Ranking
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Vertical Market Ranking
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Gainers and Losers
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Gainers and Losers
• Great example – Real Estate
• Ranking Increase vs Market Decrease
─ Why?
─ Industry PO Size Average?
...
Where Orders Come From
• Who or What department influences the purchase?
http://www.ppai.org/MembersOnlyDocs/Research/2007...
Where Orders Come From
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Where Orders Come From
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
http://jetlinepromo.com/markets-html.html
http://www.goldbondinc.com/survey-root/education%20guide
http://www.norwood.com/special/media/industry/
Repeat Business
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Get Vertical!
• Conclusion
• End Users will pay 20% more for
niche product!
• End Buys do not know specific niche
products...
THANK YOU!
Presenter:
Dana R. Zezzo
SVP of Sales & Marketing
Jetline
dana@jetlinepromo.com
Get Vertical #ufgexpo
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Get Vertical #ufgexpo

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Understanding the promotional products industry based on vertical markets. This presentation was given at the 2104 #ufgexpo to help the Embroidme franchise owners use promotion products data from PPAI to grow their business.

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Get Vertical #ufgexpo

  1. 1. Get Vertical! Presented by Dana R Zezzo SVP of Sales & Marketing – Jetline dana@jetlinepromo.com
  2. 2. Knowledge is Power • Understanding Vertical Markets • Total Industry Potential • Sales by Product Category • Vertical Market Ranking • Gainers and Losers • Where Orders Come From • Supplier Support • Repeat Business • Conclusion - 20%!
  3. 3. Industry Potential http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf
  4. 4. Sales by Product Category http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf
  5. 5. Vertical Market Ranking http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  6. 6. Supplier Support http://jetlinepromo.com/markets-html/education.html http://jetlinepromo.com/markets-html/banking-financial.html
  7. 7. Vertical Market Ranking http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  8. 8. Vertical Market Ranking http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  9. 9. Gainers and Losers http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  10. 10. Gainers and Losers • Great example – Real Estate • Ranking Increase vs Market Decrease ─ Why? ─ Industry PO Size Average? ─ What other advertising for same $$$? ─ Products that has survived the test of time – ─ Stress Balls / Key Tags
  11. 11. Where Orders Come From • Who or What department influences the purchase? http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  12. 12. Where Orders Come From http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  13. 13. Where Orders Come From http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  14. 14. http://jetlinepromo.com/markets-html.html
  15. 15. http://www.goldbondinc.com/survey-root/education%20guide
  16. 16. http://www.norwood.com/special/media/industry/
  17. 17. Repeat Business http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  18. 18. Get Vertical! • Conclusion • End Users will pay 20% more for niche product! • End Buys do not know specific niche products exist. • Out IDEA the online models
  19. 19. THANK YOU! Presenter: Dana R. Zezzo SVP of Sales & Marketing Jetline dana@jetlinepromo.com

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