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Emilie Gieler
An introduction to the product
information management
• Akeneo
• Product Manager
• @M_ily
About akeneo
Our
custom
ers
3 000+ INSTALLATIONS (since october 2013)+ 500 per
MONTh
1.0 release date Community members
2 ...
« Less than a third of
retailers are satisfied with
their process management
catalog »
Source : Ventana Research
Low produ...
PIM = Product Information
Management
When implementing a PIM
?
Use Case #1 – data sources out of
control
Use Case #1 – data sources are out of
control
BENEFITS OF A PIM
o Central repository : reconciliate and
harmonize product ...
Use Case #2 – Complex process of
enrichment
Use Case #2 – Complex process of
enrichment
BENEFITS OF A
PIM
o Workflows : put in place workflows
will increase the colla...
Use Case #3 – mono-channel vs
multi-channel
10
January
19
MAY
New collection Publish online
11
feb
02
marC
H
1
5
aPri
l
En...
Use Case #3 – mono-channel vs
multi-channel
1
0
January
1
9
MAy
New collection
Online
1
1
Feb 0
2
marc
h 1
5
april
Databas...
Source : Ventana Research
3 bad reasons to use a PIM
Bas reason #1
The back-office of my e-commerce solution is not
efficient / productive.
Mike
Responsable e-commerce
Bas reason #1
The back-office of my e-commerce solution is not
efficient / productive.
Mike
e-commerce manager
E-commerce ...
Bas reason #2
I need a tool to animate my shop online efficiently.
Helen
e-marketing manager
Bas reason #2
Pim ≠
merchandising
I need a tool to animate my online shop efficiently.
Helen
e-marketing manager
Bas reason #3
Thanks to the PIM, I can manage the pricing
policy of the company.
Michel
DSI
Bas reason #3
Thanks to the PIM, I can manage the pricing
policy of the company.
Michel
DSI
pricing cold
data
≠
What looks like a pim
project ?
The design phase is 50% of
a pim project !
2 main steps of a pim project
design
Integration
• Dictionnaries
• Data sources
• References
• Product lifecycle
• channel...
Some tips & tricks
Place The business at the core of the
project
A « big bang » approach can kill a
pim project
Avoid to create “kludgy” solu...
READY TO START
@akeneopim
www.akeneo.com
Emilie Gieler - MM14NL
Emilie Gieler - MM14NL
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Emilie Gieler - MM14NL

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An Introduction to Product Information Management

We will walk through needs of our clients and how a PIM can solve multi-channel product information management issues. Some of cases will be explained:

PIM – Kezako ?
When implementing a PIM tool ? – Some use cases
When should I be wary ? – 3 wrong reasons to install a pim
How is a PIM project? – Milestones
Tips for completing’

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Emilie Gieler - MM14NL

  1. 1. Emilie Gieler An introduction to the product information management • Akeneo • Product Manager • @M_ily
  2. 2. About akeneo Our custom ers 3 000+ INSTALLATIONS (since october 2013)+ 500 per MONTh 1.0 release date Community members 2 000+March 6th Solution partners 13 (across 5 countries)
  3. 3. « Less than a third of retailers are satisfied with their process management catalog » Source : Ventana Research Low productivity in the management of marketing content No centralized data Poor product information on e-stores
  4. 4. PIM = Product Information Management
  5. 5. When implementing a PIM ?
  6. 6. Use Case #1 – data sources out of control
  7. 7. Use Case #1 – data sources are out of control BENEFITS OF A PIM o Central repository : reconciliate and harmonize product information coming from multiple heterogeneous data sources. o Manage completeness : ensure your product information is fully complete before exporting it. o Optimize the production : delegate contribution to your team and suppliers.
  8. 8. Use Case #2 – Complex process of enrichment
  9. 9. Use Case #2 – Complex process of enrichment BENEFITS OF A PIM o Workflows : put in place workflows will increase the collaboration between contributors of the enrichment of products. They will save time. o Advanced rights : define the scope and the rights on the catalog will allow to delegate easily some tasks to others. o Smart attributes : configure rules in order to automatically generate values for attributes, will improve the consistency of the product information, without increasing the work of contributors.
  10. 10. Use Case #3 – mono-channel vs multi-channel 10 January 19 MAY New collection Publish online 11 feb 02 marC H 1 5 aPri l Ending translations Reception of packshots Validation of marketing content Initialize the database studio photo Sending to the translation agency Import on e-commerce website XL S XL S XL S XL S 10 January 17 april New collection Print catalog 0 3 FEB 15 marC H 0 3 apri l Ending mockups Reception des packshots Validation of marketing content studio photo XL S 10 January 14 feb New collection Printing PLV 2 1 jan
  11. 11. Use Case #3 – mono-channel vs multi-channel 1 0 January 1 9 MAy New collection Online 1 1 Feb 0 2 marc h 1 5 april Database initalization studio photo requirements Sending the translation agency XL S XL S 1 7 march Publishing the paper catalog 0 7 Feb 1 1 marc h 3 1 january Printing PLV for shops XL S 1 3 jan BENEFITS OF A PIM o Break the silo effect : ease the collaborative work by creating, assigning and following tasks like a project. o Product lifecyle management : configure your business rules in order to follow the status of the products of your catalogs.
  12. 12. Source : Ventana Research 3 bad reasons to use a PIM
  13. 13. Bas reason #1 The back-office of my e-commerce solution is not efficient / productive. Mike Responsable e-commerce
  14. 14. Bas reason #1 The back-office of my e-commerce solution is not efficient / productive. Mike e-commerce manager E-commerce = 1 channel
  15. 15. Bas reason #2 I need a tool to animate my shop online efficiently. Helen e-marketing manager
  16. 16. Bas reason #2 Pim ≠ merchandising I need a tool to animate my online shop efficiently. Helen e-marketing manager
  17. 17. Bas reason #3 Thanks to the PIM, I can manage the pricing policy of the company. Michel DSI
  18. 18. Bas reason #3 Thanks to the PIM, I can manage the pricing policy of the company. Michel DSI pricing cold data ≠
  19. 19. What looks like a pim project ?
  20. 20. The design phase is 50% of a pim project !
  21. 21. 2 main steps of a pim project design Integration • Dictionnaries • Data sources • References • Product lifecycle • channels & Quality • Flows & connectors • Settings • Tests & trainings
  22. 22. Some tips & tricks
  23. 23. Place The business at the core of the project A « big bang » approach can kill a pim project Avoid to create “kludgy” solutions
  24. 24. READY TO START @akeneopim www.akeneo.com

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