The document discusses the Royal Netherlands Embassy in Washington D.C.'s use of SlideShare as a social media platform. SlideShare allows users to share presentations, documents, and PDFs and receives 25 million unique visitors per month. The presentation provides an overview of SlideShare's functionality and statistics, discusses why the embassy chose to use SlideShare, and provides recommendations on how to create an effective strategy for engaging audiences on the platform.

1. Social Media: SlideShare By Bert Bentsink Research Assistant Digital Communications The Royal Netherlands Embassy Public Diplomacy, Press and Culture 4200 Linnean Ave, N.W. Washington, D.C. 20008 http://www.the-netherlands.org/ Contact for presentation Roos Kouwenhoven (Digital Communications Officer) [email_address]

5. Alternatives?

13. Examples (custom channels)(1)

14. Examples (custom channels)(2)

15. Questions? Thank you for your attention and interest. In case you watch this presentation on SlideShare please leave your comments or questions in the designated comment fields. In case you watch this presentation embedded on another platform feel free to mail your question to roos.kouwenhoven@minbuza.nl.