We are often tempted to save money on everything we buy. In the hunt for the right bargain, we end up making poor buying decisions. Take for example, the innocuous looking car tyres. Tyres are the only part of your car that make direct contact with the road. If you think about skimping on the tyres of your car, you might end up putting yourself and your family at risk as cheaper tyres can let you down at the most critical time when you are travelling with family.
2. No to Cheap Software's!
•In the temptation to save money, we sometimes end up making poor buying decisions
•Gaming business is a major investment for an operator with the lottery software, network infrastructure,
and hardware
•It is usually a one-time investment that decides the future success of the operator
•While looking at savings in the short-term, operators run the danger of overlooking long-term dangers to
the continuity of the business
•Costs can not be the only deciding factor for gaming operators, when risks involved include the reputation
of the brand
•If the customer faces issues with the system they would not come back with more business
3. What do Cheap Solutions Lack?
Cheap Solutions lack the following:
1. References and testimonials
•Small vendors may lack client reference and testimonials
•Do a little research on the Vendor to find out if he is reliable
•Find out experiences with the software and after-sales service (especially) from other gaming operators
•It makes sense to go for a vendor with a wider experience in executing projects on a large scale
4. 2. Technical support after deployment
•Vendors offering cheaper online lottery software solutions find it difficult to provide technical support to
clients
•They have limited time support options and lack the manpower to provide support services.
3. Low Cost Trap
•Compromising on the charges they levy for their software so as to gain more customers
•It negatively impacts their long-term sustainability
5. 4. Flexibility
•Cheaper online lottery software may not possess the flexibility to add new games, or configure new rules
quickly
•This results in a dull experience for the customer and added frustrations for the gaming operator
5. Scalability
•Cheaper online lottery software are usually difficult to scale-up if the user load increases
•Software can collapse due to various inherent weaknesses of the system
6. 6. Poor user experience
• Cheaper online lottery software often comes with a poor front-end user experience for the customer
• Players often face problems with the user interface and are turned off, probably never returning to the
same operator ever again
7. Compliance to regulations
• Dvelopers often cut corners while making it, in order to deliver cheaper online lottery software
• This results is a lottery software that is not secure and can easily lead to loss of financial data for the
customer and the gaming operator
7. Aspects of Vendor’s Role as Strategic Consultant
A vendor's role is of a strategic consultant that covers multi-dimensional aspects of the lottery business.
1. Risk assessment
•The lottery industry is subject to extreme market volatility and competition
•Starting up a lottery business requires careful approximation and historical comparison of trends
•Figures like probable footfalls, costs of setup, estimated revenue and expected earnings require
intervention of experienced consultants
•Professional guidance is required
8. 2. Training of personnel
• Personnel operating the lottery software system need to be trained in client handling and operation of
games
•Technical aspects of managing a lottery system is counted among specialized skills; so are cash on hand and
priority handling of operations
3. Strategic Alliances
• The gaming industry witnesses a lot of mergers and consolidations that with larger companies absorbing
smaller ones
•Bwin acquired Gioco, Italy’s largest poker website in 2009
9. 4. Regulation compliance:
•Gaming industry is under constant and careful watch of the regulatory authorities
•Since the scope of manipulation on part of the lottery operators is high, regulations to protect clients from
being duped are very stringent
•For example, the U.S. passed the Unlawful Internet Gambling Enforcement Act in 2006 leading to the
closure of many online gaming sites
•A consultant would have better overview and would be in a position to guide the business according to
these market forces
10. Why Dusane Infotech?
•Global turnkey implementation experience of gaming solutions in 17 countries across 4 continents
•Gaming solutions implementations across Africa in Chad, Ghana, Kenya, Senegal, Cameroon, Zambia,
Lesotho, Mauritius, Nigeria, South Africa, Swaziland, Uganda and Zimbabwe
•Hardware agnostic system with latest technology
•Implementation for 50,000+ lottery terminals across globe