1. “Services are identifiable, intangible activities
that are the main object of a transaction
designed to provide want satisfaction to
customers”. –STANTON
services as “activities, benefits, or
satisfactions which are offered for sale, or
provided in connection with the sale of
goods.”- The American Marketing
Association
2. The kinds of services are:
Banking services,
Insurance services,
Transport services,
Tourism services,
Consultancy services,
Hospital services,
Personal Care services,
Education services,
Entertainment services,
Electricity services, and
Telecom services
Hotel services