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AirAsia – Media Solutions

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Now everyone can fly.
8
YEARS RUNNING:
WORLD’S BEST LOW
COST AIRLINE
>650
DAILY FLIGHTS
>200
PLANES
>60m >23
COUNTRIES
9
AIRLINES
>270
ROUTES
>200
DESTINATIONS
79%
URBAN DWELLERS
>300m
PASSENGERS FLOWN
PASSENGERS PER
YEAR

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>60m
PASSENGERS PER YEAR
MY 17m
ID 8m
TH 7m
CN 5.5m
PH 2.5m
AU 2m
IN 1.5m
SG 1m
84%
ENGLISH SPEAKING
78%
WORKING
PROFESSIONALS
68%
UNIVERSITY
GRADUATES
75%
AGED BETWEEN 21 - 45
Demographics
MALE / FEMALE
PASSENGERS
53%/47%

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AirAsia Inflight Magazine
Travel 3Sixty
- One Edition Across ALL aircrafts (AA & AAX)
- 4Million readership / month
- >20 mins dwell time
- Bahasa Travel 3Sixty Available on AA Indonesia Flights
- Thai Travel 3Sixty Available on Thai AA Flights

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Targeted digital campaigns to a
qualified traveller audience

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Our Approach Overview
Search Book Web Check-In
Retarget off site
Time Off Site
Time On Airline Site
We run highly targeted digital campaigns using AirAsia & Jetstar assets, capturing passengers at key stages of
their journey. Raise awareness to customers pre-travel, and leverage 1st party data to target confirmed
travellers
Homepage / ROS
Retargeting
Booking Confirmation
Retargeting
Itinerary Email
Pre-Departure Email
Web Boarding Pass
Retargeting

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AirAsia.com Homepage Takeover
High-Impact Branding Placement
Can be seen by all users of a select geo as
they book, manage their flights and check in

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Homepage
Mini-Leaderboard
Target returning users known to have recently searched / booked
for a flight.

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Run Of Site (ROS)
Leaderboard
Target returning users known to have recently searched / booked
for a flight.

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Booking Confirmation
Leaderboard (AirAsia)
Target users on the booking confirmation page, based on the
relevant route they have booked

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Web Check-In Boarding Pass
Large horizontal units - printed
Target by route on the Web Check-In boarding passes for both an
on screen clickable impressions and a printed advert that is
carried with the passenger to the airport and in-flight

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Retargeting
Targeting Data Profiles Programmatically
We capture search and booking site usage data to then retarget
passengers once they have left the airline’s website
Define the routes and targeting variables to align with your
product proposition

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Campaign Process
Agree campaign period and parameters
Sign Media Order and Phar will reserve
inventory
Creatives produced as per
specifications provided by Phar
For CPL or CPA tracked campaigns,
pixels installed on Client Website
Campaign launched & screenshots for
on-site inventory provided
Weekly reporting provided every
Monday
Final campaign report provided upon
campaign end

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Combined with a targeted print & ambient campaign on key routes

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Meal Tray Backs | Overhead Lockers
Ambient signage delivers unprecedented dwell
time and maximum exposure to all customers
throughout the flight.*
Meal Tray Backs and Overhead Locker wraps works for the
duration of the flight in the most captive, unsaturated
environments imaginable.
*Some blackout periods may apply.

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Aircraft Livery
The most extensive creative space to showcase
your branding with a range of added media to
access the airline passenger base.*
Make your brand fly and get access to the great cities throughout
the vast airline network! Livery advertising is ideal for long term
brand awareness campaigns or high -impact campaign bursts.
*Some blackout periods may apply.

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Thank You.
19
One George Street, 10-01
Singapore 049145
Kenneth Pinlac
+65 9027 1090
kenneth.pinlac@pharpartnerships.com