This document discusses how companies of all sizes can leverage OpenStack-based private clouds. It provides an overview of IBM's private cloud offerings, including managed hosted private clouds, managed dedicated private clouds hosted in the IBM cloud data center, and Bluemix private clouds both with community edition cloud infrastructure and locally hosted in the customer's data center. It also discusses the division of responsibilities between IBM and customers and why IBM is well-positioned to provide private cloud solutions. The document then shares two customer examples that leveraged IBM's private cloud offerings to meet their needs. Finally, it discusses how Cloudsoft has used IBM's Bluemix private cloud globally to test their application management platform.

1. How Companies of All Sizes Leverage
OpenStack based Private Clouds
Azmir Mohamed
Product Management, IBM
Duncan Johnston-Watt
Founder and CEO, Cloudsoft

2. @IBMbluemix#OpenStack
• Customer desires no vendor lock-in & Community OpenStack?
• Customer wants to deploy common OS’s except RHEL OS?
• Customer would like to deploy PaaS with Cloud Foundry?
Managed Dedicated
Hosted in IBM Cloud Data Center
With Community Edition Cloud Infrastructure
Bluemix Private Cloud
Use Cases/Questions Optimal IBM Private Cloud Offering
• Customer needs RHEL OS, Windows or SUSE?
• Customer wants support for workloads: enterprise database
platforms, ERP, ERM?
• Customers would like to deploy Openshift, Docker containers?
Managed Dedicated
Hosted in IBM Cloud Data Center
With RHEL-OSP and Red Hat Ceph
Quick Guide to IBM’s OpenStack Private Cloud Options
Bluemix Private Cloud with
Managed Local
Hosted in Your Data Center
With Community Edition Cloud Infrastructure
Bluemix Private Cloud Local
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3. @IBMbluemix#OpenStack
Supported OpenStack Services
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Nova => Compute
Glance => Image Service
Swift => Object Storage
Cinder => Block Storage
Neutron => Networking
Keystone => Identity Service
Horizon => Dashboard
Heat => Orchestration
Ceilometer => Metering Service

4. @IBMbluemix#OpenStack
Hypervisor
IBM – sample responsibilities
• Complete management of cloud infrastructure (security, break/fix/ maintain 99.95% SLA,
compliance)
• OpenStack upgrades and maintenance
• Technical support and assigned Customer Success Manager
• Deploy, expand, shrink or decommission cloud
• 30 day structure enablement/on-boarding
• Centralized user authentication setup (keystone to keystone or SAML)
• Creation of OpenStack default users and default networks
• Maintain pre-populated image catalog
Customer – sample responsibilities
• Management of virtual instances and applications (hypervisor and above)
• Guest VM OS Licensing and application licensing
• VM and application backup
• Vulnerability scanning plus remediation of virtual instances and applications
• Creation of instances and automation inside instances
• Creation of additional users
• Custom images, custom networks and Heat templates
• Monitoring of virtual resource capacity
Division of Responsibilities
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5. @IBMbluemix#OpenStack
Why IBM?
• Industry leading SLA
• Small barrier to entry
• No lock-in of vendors & services
The Need:
• Open source infrastructure
• Remaining vendor neutral with open API
• Predictable pricing
• Consistent performance and security controls
• Strong SLA
Solution:
• IBM Bluemix Private Cloud
An online education company headquartered in the
USA. Treehouse provides online education for
technology professionals who want to learn how to
code.
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6.  Managed Hosted Private Cloud
 Open IaaS Architecture
 Separation of Control and Data Plane
 Block Storage with minimum IOPS
 Choice of Compute Infrastructure for
different workloads
Requirements and Solution
Compute IO
Optimized
Dedicated Controllers
add-ons
Hybrid Block
Storage
Vyatta Pair
Compute
Enterprise
Washington DC
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7. @IBMbluemix#OpenStack
Why IBM:
• Proven enterprise partner
• No proprietary technology lock in
The Need: “
• Infrastructure of the future
• Low initial barrier to entry
• Hybrid delivery options
• Proven enterprise track record
• Open design strategy
• Linear expansion options
Solution:
• IBM Bluemix Private Cloud
• IBM Bluemix Infrastructure bare metal
• Professional Services
A global provider of home construction and plumbing
fixtures headquartered in Japan. Major sales
operations in multiple WW geographies.
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8.  Managed Hosted Private Cloud
 Open IaaS Architecture
 Separation of Control and Data Plane
 Private Network Access
 Bare Metal Server Access
 Block Storage with minimum IOPS
 Choice of Compute Infrastructure
 VM Live Migration
Requirements and Solution
Compute IO
Optimized
Dedicated Controllers
add-ons
Hybrid Block
Storage
Vyatta Pair
10 GE Everywhere including Direct Link
Compute
Enterprise
VLAN Span to Bare Metal Servers
Tokyo
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9. @IBMbluemix#OpenStack
Why IBM:
• Access to ecosystem
• No lock-in of vendors & services
The Need:
• Need long term value add service for commercial
tenants
• Provide infrastructure to tenants to create on-
going revenue stream
• Utilize common infrastructure solution to deliver
economies of scale
• Solution:
• IBM Bluemix Private Cloud Local
• IBM Bluemix Public
• Visioning, Garage, Consulting, Managed
services
A real estate and commercial land developer based in Asia. This
company creates city master plans.
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10.  Managed On-Premise Private Cloud
 Open IaaS Architecture
 Separation of Control and Data Plane
 Block Storage with minimum IOPS
 Choice of Compute Infrastructure for
different workloads
 Roadmap to Hybrid Cloud
A real estate and commercial
land developer based in Asia.
Requirements and Solution
Compute IO
Optimized
Dedicated Controllers
add-ons
SSD Block
Storage
10 GE Everywhere
Compute
Enterprise
VLAN Span to Bare Metal Servers
On-Premise
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11. How Cloudsoft has Leveraged
OpenStack based Private Clouds
Duncan Johnston-Watt
Founder and CEO, Cloudsoft

12. @cloudsoft#appblueprints 12
Leading hybrid cloud application management company
• Model, deploy & manage any application on any cloud or across many clouds
Team across Europe, North America and Asia-Pacific
• Headquarters in Edinburgh, UK
Founder of Apache Brooklyn open source project
• Foundation of Cloudsoft Application Management Platform (AMP)
Autonomic computing pioneer
• Policy-based closed loop management
Introduction

13. @cloudsoft#appblueprints
MODEL DEPLOY MANAGE
INSTANTIATE SENSE EFFECT
Capture Best Practices Dynamic Live Model Maintain SLAs
My Model
Apache Tomcat
MySQL
Load Balancer
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Model, deploy & manage …

14. @cloudsoft#appblueprints
Physical Virtual Local – Private - Dedicated Public
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any application on any cloud …

15. @cloudsoft#appblueprints 15
across many clouds & beyond

16. @cloudsoft#appblueprints 16
Our Requirements
• Global private cloud to host Cloudsoft AMP testbed for company & customer evaluations
• OpenStack ready environment – Compute, Storage and Networking
Why IBM and Red Hat?
• Logical extension of our existing relationship with IBM Bluemix Private Cloud team
• IBM team has provided best-in-class support over the past 18 months
• IBM and Red Hat partnership resonates with enterprise customers
Together IBM and Red Hat Delivered
• New IBM Bluemix Private Cloud with Red Hat in London
• Upgraded IBM Bluemix Private Cloud in San Jose and Tokyo
Why IBM & Red Hat?

17. @cloudsoft#appblueprints
Dedicated locations connected via fully meshed private network
San Jose Tokyo
London
Global private cloud
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18. @cloudsoft#appblueprints 18
Full Stack Choice with Consistency
• IBM Bluemix Private Cloud delivers a consistent user experience
• Cloudsoft AMP is uniquely placed to exploit IBM’s global footprint
• Cloudsoft AMP blueprints can target multiple IBM locations
• Cloudsoft AMP simplifies roll out & management of distributed applications
Example Use Cases
• Blockchain networks
• Multi-site database replication
• Globally load balanced offering with shared backend services
Better together

19. @cloudsoft#appblueprints
Better together
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20. @cloudsoft#appblueprints
Better together
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21. Demo & Questions
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