1.
New NC in the Global
Economy (NCGE) Features
Forum on North Carolina in the Global Economy
April 21, 2014
Stacey Frederick
Center on Globalization, Governance & Competitiveness (CGGC)

2.
NC in the Global Economy (NCGE)
• NCGE is a website that provides a web-based value chain analysis of seven key
industries in North Carolina
– Tobacco, hog farming, textiles & apparel, furniture, information technology, biotechnology &
banks and finance
• Sections of the website for each industry include:
– Industry overview
– Introduction to the value chain
– Important NC companies/employers
– Labor market, trade & policy analysis
– Tables, charts and maps
– Key resources

3.
Main NCGE Data Updates
Focus Area Current New
Geographic Levels of Analysis NC NC, U.S. & Top U.S. States
Data Visual Formats Tables & Maps Tables, Charts & Maps
User Experience (Data Format) Static Interactive*
Years of Data Available 1996 & 2006 1992-2012; 2002-‘12; 2008-‘12
Geographic Maps NC Counties NC Counties, U.S. & World
International Trade Export Export & Import
Marketing – new URL
www.soc.duke.edu/
NC_GlobalEconomy
www.NCGlobalEconomy.com
• Note (*): Interactive means the user can select which variables are viewed on the map.
Users can choose which year, value chain segment, product category or NAICS codes.

4.
Current NCGE Website
Examples of Data Visuals (2007 Version)
• Current data is available in static formats for a
few years for a select number of segments of
the value chain

5.
Geographic Analysis at Three Levels
NC, U.S. & Top States
• Data can all be viewed at three levels:
– NC, U.S. & U.S. (Top) States
– Graphics & Text Analysis
• Applies to data on establishments,
employment, wages, exports & imports
Chart 6a: NC Exports Chart 6b: U.S. Exports Chart 6c: Top State Exports

6.
Data Formats: Three Types
Tables, Charts & Maps
Table 6a: NC Exports Chart 6a: NC Exports Map 6c: NC Exports
• Data can be viewed in three formats: table, chart or map
• Similar numbering convention makes it easy to find comparable
information across formats
– North Carolina tables/charts/maps all end in “a”
– U.S. tables/charts/maps all end in “b”
– Top U.S. states/all states tables/charts/maps all end in “c”

7.
Interactive Visuals
Example: NC County Maps
• County-level maps allow you to
view data for each county for
all years (1992-2012) across
multiple variables
Current: NC Textile Establishments by County New: NC Textile, Textile Product & Apparel
Establishments by County
• Previous maps only showed
two years of data, for one
variable without showing data
for each county

8.
U.S. Level Data
• Data is now available for the United States and other U.S. states using the same
industry definitions for North Carolina
• Data is designed to easily show trends in default visual, but is also interactive
• Applies to labor market and trade data sections
New Maps: U.S. Employment by StateNew Charts: U.S. Employment Over Time

9.
NC in the U.S. Economy
Chart 3c: Top U.S. States (Employment) Table 3c: Top U.S. States (Employment)
Section: Workers & Wages
Users can easily see NC’s contribution to the U.S. economy
and how the NC industry compares to other U.S. states

10.
Other Updates
• Corporations section updated for all industries
– Overview
– Brands & Market Segments
– Strategy & Competitiveness
– Geographic Footprint
• Value Chain
– 2012 data & updated employer footprints
• Policy
– Key issues at state, national & international levels
• Resources
– Industry Associations, Education & Training, Government Resources, Web-
Based Resources and Books, Reports & Articles
• Overview
– Links to key sections
– History & updated trends
• Inter-Industry Trends
– Updated employment analysis across industries (1992, 2002, 2012)

11.
Questions? Comments?
Stacey Frederick
sf54@duke.edu
www.NCGlobalEconomy.com
www.cggc.duke.edu