1. How a School & a Community Responds to a Student Death
Can Something Positive Come From This?
Dave Tyler
Social & Digital Media Manager
The College at Brockport
@dtyler321
2. ABOUT BROCKPORT
•Part of the SUNY system
•25 mileswest of Rochester
•~8,400 students (undergrad/grad)
•1979 Special Olympics
•Alumni: Stan Van Gundy and
William Fichtner
3. THE MURDER OF
ALEXANDRA KOGUT
•18 year-old Freshman
found beaten to death
in her dorm room early
on Sept. 29, 2012
•Hometown boyfriend
arrested, allegedly
confessed
•Conviction on May 30
8. • How do we get the news out?
• How do we offer support?
• How do we balance the needs of the community with
the needs of the family and investigators?
!
MASSIVE
CHALLENGE
9. • October Is Domestic Violence Awareness Month
• Events already scheduled on campus
• Strong feelings of "what can we do? how can we
help?"
• Messages springing up around campus
!
POTENTIAL
OPPORTUNITY
11. SATURDAY
•First Post: ~ 5 am
•Before 6 am, we had the
news out on FB&Twitter
•Parent Hotline
• Updates throughout the
day
•Press Conference
•8 posts to Facebook (and
more to Twitter) on 9/29-
9/30