1. Creating Business Units
We will work with you on
Analysing Drone Market from your perspective
Identifying a Growing Niche in Drone Market
Creating a ‘Killer’ Feature Set for a Winning Product
Analysing your Competition
Creating a Strategic Plan
This presentation is a brief summary
Please contact us for further details
2. Market Analysis
Proprietary & Confidential 2015-2016 2
Market size is an indicator of potential sales
Success depends on strategy and execution
3. Choosing a Niche
Proprietary & Confidential 2015-2016 3
A Brand New Idea !?
Are any of your existing customers interested?
Does your company have in-house expertise on drones?
Are there any potential pilot customers?
What are the immediately accessible niches for you?
Local, International or Global?
Most important decision for business unit
Change of direction / Pivot is cumbersome, but possible
4. Product / Service Feature Set
Product / Service Feature Set
Create a full feature set for the Product / Service
Are there any innovative features?
Any improvements on competition?
What are the most useful features for users?
Proprietary & Confidential 2015-2016 4
Is the Product
Manufacturable? Can your service be offered? Any APPROVALS needed?
CHECK the idea out
? ? ?
X NO GO
MVP = A product with basic feature set
Minimum Viable Product = MVP
Test market reaction
Improve feature set
5. Competitive Analysis
Group features into sections
Highlight most sought after features
Mark Unique Selling Points (USP) of your product/service
Proprietary & Confidential 2015-2016 5
Is a great tool for brainstorming
May find further gaps in current offerings
Will highlight most important features
Is a great asset for marketing
I am UNIQUE
6. Hearts & Minds
Proprietary & Confidential 2015-2016 6
Recruit only positive people
Involve all hands in decisions
Win hearts & minds
Get everyone believe in Drones
7. Marketing Plan
Proprietary & Confidential 2015-2016 7
What is our USP?
Align USP with TARGET
10. Creating Value
DroneResearch can help you
Finding a niche
Analyzing the Market
Building a successful Drone Business Unit
Proprietary & Confidential 2015-2016 10
Selection & Recruitment
Introduction to selected
Centres of excellence
11. To receive latest news on civilian drones
Join or Newsletter !
We promise not to send you emails more than twice a month
Proprietary & Confidential 2015-2016 11