Apple has had monumental product launches in the past due to strong visionary leadership, revolutionary product development processes, and innovative marketing campaigns. The iPod was critical to Apple's current success, transforming Apple into Apple Inc. and revolutionizing how people listen to music. The subsequent launches of the iPhone and iPad further established Apple as the market leader in non-computer portable devices. Going forward, Apple should continue targeting both computers and handheld devices with more revolutionary products like its Watch and TVOS, rather than solely focusing on evolutionary products or moving away from computers entirely.