1. STATE OF DRUPAL
DRIES@BUYTAERT.NET // @Dries #Driesnote

3. documentation
In local languages
china

4. japan
local leadership
Makes the difference

6. only 40%
are online
(in 1995 it was
less than 1%)

7. we have the power to
change lives

8. will MAKE things
even easier

9. Dries Buytaert @Dries !
Blog post: Help me write my
DrupalCon Amsterdam keynote

10. Achton Smidt Winther @achton !
Personally, I’d like more about
robots. And hugs! Robots hugging,
YES!!!11!!

11. johan van grieken
@drupaltronic !
Warn people not to drink
dutch “beer”, promote
Belgian beer instead

12. FUNDING CORE
DEVELOPMENT
Sustainability
complex
codebase
DEVELOPER
innovation BURNOUT
release
schedule
losing
hobbyists
HEADLESS
DRUPAL
Drupal & local
communities
Diversity in
Drupal
EXPERIENCE
WEB
beer
other
things

13. losing
hobbyists
Sustainability
FUNDING CORE
DEVELOPMENT
complex
codebase
innovation
DEVELOPER
BURNOUT
release
schedule

14. losing
hobbyists
Sustainability
FUNDING CORE
DEVELOPMENT
complex
codebase
innovation
DEVELOPER
BURNOUT
release
schedule

15. it’s a bit academic

16. but really important

17. but really important

18. Public goods

19. The Pure Theory
of Public Expenditure
Paul A. Samuelson, 1954

20. PUBLIC GOODS ARE:
Non-excludaBle
Everyone can use them

21. PUBLIC GOODS ARE:
Non-excludaBle
Everyone can use them
Non-rivalrous
One use does not reduce availability

22. roads

23. roads
schools

24. roads
schools
parks

25. roads
streetlights
schools
parks

26. roads
schools
parks
defense
streetlights

27. defense
roads
schools
streetlights
parks
Drupal

28. Non-excludaBle
Nobody can stop you
from using Drupal
Non-rivalrous
My use of Drupal won’t
prevent your use of Drupal

29. the roads

32. built by volunteers

33. The ridgeway
Mongwell England, ~3000 BC

36. improved by businesses

38. privately held
toll roads
19th c English.

39. penn station, NY
New York NY, Ca.1920-1950.
Pennsylvania Railroad Corporation

40. the community benefits

43. infrastructure expands

45. infrastructure deteriorates

46. infrastructure deteriorates

47. governments maintain

48. governments maintain

49. volunteers

50. volunteers business

51. volunteers business government

52. road system

53. education system

54. national defense

55. parks

56. volunteers business government

57. invention product utility

58. time
reach
product
invention
utility

59. time
reach
product
invention
utility

60. time
product
reach
invention
utility

61. time
product
complexity
invention
utility

62. time
product
cost
invention
utility

63. time
reach, complexity, cost
product
utility
invention

64. time
reach, complexity, cost
development
maintenance
innovation

65. aarree ccrruucciiaall

66. are crucial
headless drupal

67. Volunteers
are crucial

68. business
public good
provision
cost/benefit
incentives

69. business
public good
cost/benefit
incentives
provision

70. TrAGEDY OF
THE COMMONS
Garrett Hardin

71. boston
common
Boston, MA, USA

72. shared grazing

74. I use the commons
& help maintain it
caretakers

76. free-riders
George will do it

77. overuse

78. overuse

79. depletion

80. collapse

81. The Logic of
Collective Action
Mancur Olson
Benefit
Cost

82. the cost of contributing
increases
Benefit
Cost
AS YOU GROW:

83. AS YOU GROW:
the cost of contributing
increases
Benefit Cost

84. the benefit of contributing
decreases
Cost
AS YOU GROW:
Benefit

85. When the project is small
3:1

86. When the project is small
3:1
When the project grows you get this
4:1

87. When the project is small
3:1
2:1
When the project grows you get this
But what you need is
4:1

88. it’s not that
free riders
are bad
free as in speech
li!b?re
gratis
free as in beer

89. free riders:

90. free riders:
become caretakers
spread the word

91. it’s the ratio that matters

92. how do you achieve that?
Why should I contribute?

93. Reducing
costs taxation
Privileged
groups
altruism
social
capital
privatization legislation

94. Reducing taxation
costs
Privileged
groups
altruism
social
capital
privatization legislation

95. Reducing
costs
Privileged
groups
altruism
social
capital
privatization
taxation
legislation

96. Reducing
costs
Privileged
groups
altruism
social
capital
taxation
privatization legislation

97. Reducing taxation
costs
Privileged
groups
privatization legislation
altruism
social
capital

98. Reducing taxation
costs
social
capital altruism
Privileged
groups
privatization legislation

99. Reducing taxation
social costs
capital
privatization legislation
altruism
Privileged
groups

100. Privileged
groups
caretakers who get
selective benefits
for contributing

101. Privileged
groups
caretakers who get
selective benefits
for contributing

102. Reducing taxation
social costs
capital
privatization legislation
altruism
Privileged
groups
privileged group: automattic

103. Reducing taxation
social costs
capital
privatization legislation
altruism
Privileged
groups
privileged group: automattic

104. Reducing taxation
social costs
capital
privatization legislation
altruism
Privileged
groups

105. Reducing taxation
social costs
capital
privatization legislation
altruism
Privileged
groups
privileged group: mozilla

106. what about
drupal?

107. Reducing
costs
Privileged
groups
altruism
social
capital
taxation
privatization legislation

108. Reducing
costs
Privileged
groups
altruism
social
capital
privatization
taxation
legislation
Not the open-source way

109. Reducing
costs
Privileged
groups
altruism
what we do most
social
capital

110. Privileged
groups
We’re doing this too
social
capital
Reducing altruism
costs

111. Benefit
Cost

112. Cost
core
dLrIuBCpROaARlR.EoIErSg
what are the costs?

113. LIBRARIES
core drupal.org

114. core
drupal.org
LIBRARIES
we delegated infrastructure

115. core
LIBRARIES
we delegated infrastructure

116. core
LIBRARIES

117. core
LIBRARIES
we offloaded maintenance

118. core
we offloaded maintenance

119. core
but core got bigger

120. rest i18N
moblie
wysiwyg
config views
core
but core got bigger

121. ccoorree
vmwcriiyo1oeesbn8wiswlfNtsiyiegg
but core got bigger

122. make things as simple
as possible but no simpler
Albert Einstein “
core

123. ?
what about the gain side?

124. Reducing altruism
costs
Privileged
groups
social
capital

125. Reducing altruism
costs
Privileged
groups
social
capital
individuals agencies end users

126. TRACK ORGANIZATIONS IN
ADDITION TO INDIVIDUALS
✓ ? ?
individuals agencies end users

127. organizational
commit credit
Current commit message:
Issue #42: fixed performance bug by
Sam, Megan, Tim, Josh
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source
Suggested commit message:

128. organizational
commit credit
Current commit message:
Issue #42: fixed performance bug by
Sam, Megan, Tim, Josh
Suggested commit message:
Issue #42: fixed performance bug by
Sam@Acquia, Megan, Tim*Pfizer,
Josh@Tag1*Nestle
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source

129. Suggested commit message:
Issue #42: fixed performance bug by
Sam@Acquia, Megan, Tim*Pfizer,
Josh@Tag1*Nestle
Format:
<Individual>@<Agency>*<End-user>
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source

130. Suggested commit message:
Issue #42: fixed performance bug by
Megan, Tim*Pfizer,
Sam@Acquia,
Josh@Tag1*Nestle
Format:
<Individual>@<Agency>*<End-user>
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source

131. Suggested commit message:
Issue #42: fixed performance bug by
Sam@Acquia, Megan, Tim*Pfizer,
Josh@Tag1*Nestle
Format:
<Individual>@<Agency>*<End-user>
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source

132. Suggested commit message:
Issue #42: fixed performance bug by
Sam@Acquia, Megan, Tim*Pfizer,
Josh@Tag1*Nestle
Format:
<Individual>@<Agency>*<End-user>
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source

133. Suggested commit message:
Issue #42: fixed performance bug by
Sam@Acquia, Megan, Tim*Pfizer,
Josh@Tag1*Nestle
Format:
<Individual>@<Agency>*<End-user>
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source

134. TRACK ALL TYPES OF
CONTRIBUTIONS
type of contribution

135. TRACK ALL TYPES OF
CONTRIBUTIONS
type of contribution
Patch
Documentation
Design mockup
Prototype
Usability test
Documentation

136. individuals agencies end users
we can TRACK HOW our community
really works

137. individuals agencies end users
we can TRACK HOW our community
really works

138. want Drupal agencies
customers employees
recognition

139. mockup

140. mockup

141. agency profile .
mockup

142. mockup

143. mockup

144. mockup

145. mockup
home page ad .

146. mockup

148. 1 normal bug =

149. 1 normal bug =
1 major bug =

150. 1 normal bug =
1 major bug =
1 critical bug=

152. bug fix
feature planning
ux improvement

153. cdde freeze
bug fix
feature
ux improvement
bug fix
feature
ux improvement
planning

154. mockup

155. top 10
contributor
mentoring
documentation
support
translation module
ux bug fix sprint
rankomatic
calculated rank

156. top 10
contributor
rankomatic
uxbug fixsprinttranslationmodule
mentoring
documentation
support
calculated rank
678

157. an imperfect
solution beats

158. an imperfect
solution beats
no solution

159. want Drupal end-users
employees
recognition
services

160. HIRING DRUPAL TALENT IS HARD
Hiring managers Source: Drupal Association 2014 job market survey
92% 82%
Will hire Drupal
talent within
next 6mo
Report Drupal
talent pool is
too small

161. HIRING DRUPAL TALENT IS HARD
Hiring managers
92% 82%
Will hire Drupal
talent within
next 6mo
Report Drupal
talent pool is
too small
contributors
29%
Prefer employers
who let them work
on Drupal
Source: Drupal Association 2014 job market survey

162. mockup

163. mockup

164. mockup

165. mockup

166. end user profile .
mockup

167. want Drupal contributors
recognition
education
employment

168. mockup
individual profile .

169. benefits
if we add these benefits

170. benefits
if we add these benefits

171. benefits
costs
we can tip the balance

172. business
public good
provision
cost/benefit
incentives

173. business
public good
provision
cost/benefit
incentives

174. losing
hobbyists
Sustainability
FUNDING CORE
DEVELOPMENT
complex
codebase
innovation
DEVELOPER
BURNOUT
release
schedule

175. release
schedule
ihnonbobvaytisiotns DEVELOPER
complex
losing
BURNOUT
FUNDING CORE
DEVELOPMENT
Sustainability
codebase

176. we FUNDING DEVELOPER
complex
release
will losing
be
ready
CORE
Sustainability
DEVELOPMENT
schedule ihnonbobvaytisiotns codebase
BURNOUT

177. one more thing

179. 2,300+
contributors
11,000+
committed patches
200beta blockers fixed
15alpha releases

181. we were at zero blockers
you came here to test
we found 1 more!

183. beta 1 launches this
week

184. WANT TO SEE FOR YOURSELF?
take it for a spin
https://www.drupal.org/project/drupal

185. beta testers
Test, test, test

186. module developers
Start porting now, but…
beta testers
Test, test, test

187. THEMERS & writers
Hold off for a while
module developers
Start porting now, but…
beta testers
Test, test, test

188. THEMERS & writers
Hold off for a while
module developers
Start porting now, but…
core contributors
Be more strict
beta testers
Test, test, test

189. Individual contributors ! stand up!

190. Individual contributors ! stand up!

191. Drupal end users ! stand up!

192. Drupal end users ! stand up!

193. Drupal agencies! stand up!

194. Drupal agencies! stand up!

195. George will do it

196. you are
george

197. thank you

198. Q&A
DRIES@BUYTAERT.NET // @Dries #Driesnote