Full session information and video available on successforce.com.

1. Building New Apps on the Force.com Platform Howard Brown, CRC Health Narinder Singh, Appirio Eric Bezar, salesforce.com IT Exec: Chief Innovation Officer

6. The IT Innovation Dilemma Business Demands Innovation IT Constraints Rapid customization of apps Integrated business processes Deployment of new vendor apps Development of new custom apps Backlog of requests Limited internal resources & budget Complex infrastructure to manage Upgrades are expensive and risky

8. Why Are Customers Building Apps on Our Platform? Innovation Infrastructure Services Network Storage Operating System Database App Server Web Server Data Center Disaster Recovery Application Services Security Sharing Integration Customization Web Services API Multi-Language Multi-Currency Workflow Analytics Multi-Device Messaging Search Operations Services Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC IT

10. Complete On-Demand Development Stack Create Any Database Create Any User Interface Create Any Business Logic Run On Our Infrastructure

11. Create Any Database Create any table Add any field Build any relationship Security & sharing Automatic tuning Automatic backups Automatic upgrades

12. Create Any Business Logic Data Validation Audit History Tracking Web Services Stored Procedures HTTP Callouts Triggers Complex Transactional Logic 100% Automatic Upgrades Clicks Calcs Code

13. Create Any Workflow Immediate & time-based workflow Escalation rules Assignment rules Email notifications Automated task creation Automated field updates Reminders Flexible routing options Send SOAP messages to other systems End-to-end approval processes

14. Embed Any Mash-Up Use AJAX Anywhere Create Any Button or Link Build Any Form

15. Introducing Run your UI code on our servers … Use Apex to build complex interaction logic … Leverage our library of visual components … ..and run on different devices

16. App Framework: Productivity, Not Plumbing Core Services Application Services Application Framework Operations Traditional Platforms App Framework

20. Howard A. Brown VP Marketing, CRC Health Group [email_address] Narinder Singh CMO, Appirio [email_address]

21. CRC Health Group

22. Aspen Education - Ecosystem of the Business CRC Corporate Programs (Facilities) Regional Sales Educational Consultants Potential Clients National Resource Center Internet

23. Acquisition Success - Instrument and Improve Sales, Marketing, Intake and Operations Marketing Internet Network Advertising Public Relations Tradeshows Collateral Sales Clinical Professionals Educational Consultants Health Care Legal System Schools Relationships Referral Sources Resource Center Cross-Referrals Competition Analysis Revenue Capacity New Business Best Practices Intake Conversion Rates Loss Reasons Inquiry Pipeline Follow-up Census

24. Achievement of Business Objectives Required Successful User Adoption “ [The CRM] has exceeded ALL of my expectations! This system has truly made my work flow smoother, has cut my reporting time in half and allows me to gather the data for my business strategy with lightning speed.” Debbie Hopper, Western Regional Liaison, AEG Business Development

26. Demonstration

27. Convenient User-Features and Behaviors

35. End of Presentation

37. What are Customers Building on the Salesforce Platform? Recruiting IT and HR Purchase Orders Recruiting and Contract Management Public Relations The Salesforce platform is positioned to offer us an incredibly powerful foundation on which we can deliver enterprise-wide business applications. CIO, Borland