Salesforce hosts billions of customer records on Salesforce App Cloud. Making timely decisions on this invaluable data demands a new set of capabilities. From interacting with data real-time to leveraging a fluid integration with Salesforce Analytics, these capabilities are just around the corner. Join us in this roadmap session to see what the near-future of Big Data on Salesforce App Cloud looks like and how you can benefit from it. Watch the video now: https://www.youtube.com/watch?v=a-wFfdfGgvM

1. Unleash the Potential of Big Data
​Jonathan Bruce
​Director Product Management, Big Data
​jbruce@salesforce.com
​@jonbruce
​
​Canice Lambe
​CTO, The TAS Group
​canice@thetasgroup.com
​@canicelambe
​
​Troy Sellers
​Enterprise Architect
​tsellers@salesforce.com
​@ibigfoot7
​

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materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
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The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
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Safe Harbor

3. By now, you’ve heard the message — turn more data into business
insights — and your business has seen the potential in big data to deliver
it. By Q2 2016, 65% of data and analytics decision-makers say their firms
will have implemented big data solutions, and some part of the 26% who
were interested with no immediate plans in 2015 will move into early
implementation phases
“The Integration Imperative of Digital Experiences, Forrester Research, August 2015”
​
​
​
​
​
2015 is about Big Data Execution

4. Customer Expectations Have Changed
Reactive
Proactive
Predictive
Thousands Millions Billions connected
things

6. Customers Creating Massive Amounts of Data
90%
of the world’s data created
in last 12 months
Posts
Leads
Apps
Profiles
Usage
Events
Visits
Products
Repairs
Cases

7. Entire Industries Upended by Leveraging Connected Customer
“Why Software is Eating the World”
- Marc Andreessen

8. Service
Agents
Salespeople
Marketers
CEOs
Your
Data
Companies Disconnected
from their Customers
Your
Insight

9. Better Understand and Engage with your Customer
BigObjects
• Enriched customer profile - high-
volume data storage and
management for historical
customer data
• Self-service data curation – tools
to prepare needed for better
decision making
• Intelligent processes – turn
insights into action by driving
business process with new
customer KPIs and metrics
IoT Cloud
• Connect with Everything – connect
every device, website and app to
gather relevant data
• Build Smart Real-time Logic – use
data and insights to make smarter,
more personalized actions at IoT
scale
• Engage Proactively – use the power
of Salesforce to reach out to your
customers & employees 1:1
whereever they are

10. Today: Understanding Your Customer
ERP HCM SCM Logs
1. Acquire Data
2. Prepare Data
(Cleanse, Augment, Transform, Join)
Data Lake /
EDW
4. Take Action
Customer Success Platform
3. Analyze
Wave
Firewall

11. Future: Understanding Your Customer
ERP HCM SCM Logs
4. Take Action
Salesforce Apps
3. Analyze
Wave
Firewall
2. Prepare Data
Data Pipelines / Async Query
1. Acquire Data
BigObjects & Files
WaveTooling

12. The Data-Driven App Cloud
Data Pipelines, AsyncQuery
Wave Data Enrichment
Sales Service Marketing Platform ISV
1 Data
Acquisition
2 Reduce Data
3 Visualize
Analyze,
Understand
4 Take
Action
DataBigObject, Files, SObject

13. BigObjects let you store manage
billions of records natively
BigObject
BigObject Storage and Services
Object query language Resilient async SOQL
SOQL Async Query
API
Apache Pig Processing
Data Pipelines

14. 1: BigObjects means 100s of billions of records on force.com
Data persistence optimized for high-volume data
​ Geared for 1, 10 100s of billions of records
​ Immutable data – archive, events, external data, historical data
​
Familiar, object-based development model
​ Simple data types – string, number, date, JSON
​ Exposed in SOAP, REST, Bulk, and Metadata APIs
​ New contracts for synchronous and asynchronous query patterns
​
High throughput Ingress & Egress
New Bulk API Implementation geared for 1billion record/day ingest
​
High-volume storage for Saleforce.com - reliable, highly-available & secure
BigObject

15. BigObject Pilot - Our Latest Winter ‘16 Updates
​List Views
​Ability to surface records directly w/Aloha UI
​New Data Types
​Added Number to string, datetime & lookup
​Near-line Storage
​Ability to store billions of records for retention
2nd
PILOT
Winter
‘16

16. Data Pipeline - Winter ‘16 Pilot Updates
​Apache Hadoop on Platform
​Apache Pig driven data flow language
​Data Prep for Records & Files
​Reduce, redact and triage prior records to archive
​Data Orchestration
​Ability to move records into archive & Wave
Updated
Pilot
Winter
‘16

17. Asynchronous Query - New Pilot Winter ‘16
​API & SOQL Driven Pipelines
​Ability to run resilient, federated SOQL queries
​Long Term Result Retention
​Query results stored in SObjects/BigObjects
​Focus on Record level entities
​Data prep for record level entities
New
PILOT
Winter
‘16

18. 2: Data Reduction & Processing
SObjects
BigObjects
Wave Data Sets
External Objects
Files
Archive Objects
SObjects
BigObjects
Wave Data Sets
External Objects
Files
Archive Objects
Data Pipeline
Apache Pig
driven data
processing
Parallel Processing Jobs
Multi-tenancy Hadoop, resource
management, scheduling, job monitoring and
management
SOQL API and Apex
interface for data
filtering, grouping and
aggregates
Data Sources Data Processing Data Targets
Async Query

19. 3: Wave Driven Data Exploration, Insights & Analysis
Cloud Speed & Scale
​Complete customer insights
​across your business
Search-Based Query
Key-value-pair and inverted indexes for
speed & flexibility
Data Driven Conversation
Via desktop or mobile while fully
collaborative

20. 4: Data Driven Action on Insights
​Fast Action on Your Insights
​Complete customer insights across your business
​Enrich force.com Objects
​Apply insights to your core force.com entities
​Intelligent Processes
Turn insights into action by driving business process
with new customer KPIs and metrics
​
​

21. Demo
Subtitle placeholder

22. The TAS Group
​Canice Lambe
​CTO
​clambe@thetasgroup.com
​@canicelambe
​

23. N2022
SMART SALES
TRANSFORMATION
Playbook
Opportunity
Align
Account
Predict
@
L I G H T N I N G F A S T

24. What are our Sales Analytics Use Cases?
• Discover patterns for success
• Automated alerts & coaching
• What are sellers searching for? (Dealmaker Align)
• Profile how our apps are being used / features most impactful
• Identify adoption challenges

25. Tracking data in detail
Opportunity Data
Activity & Snapshot Data

26. What did 100% Native on Salesforce mean?
• High Trust Environment
• Infosec is easy
• Great scalability, security and robustness for OLTP traffic
• Lots of users working their own opportunities and account plans
• Not optimized for complex, big data or computationally expensive processing
• What factors significantly improve my win rate?
• Alert me if a key number changes by more than X% over Y days
• Now we have BigObject and Data Pipelines to help ☺

27. Demo: Discover Patterns for Success and Take Action

28. Close Date
Value
Type
Owner
Account
Close Date
Value
Type
Owner
Account
Snapshot Date
Projected CQ
Projected NQ
Risk
Activity Status
Mix
Owner
Type
Snapshot Date
Projected CQ
Projected NQ
Risk
Activity Status
Mix
Team
Type
Snapshot Date
Projected CQ
Projected NQ
Risk
Activity Status
Mix
Roll Up
Type
Snapshot Date
Projected CQ
Projected NQ
Risk
Activity Status
Mix
Owner
Type
Projected CQ Today
Projected CQ 7 Days
Projected CQ 30 Days
Risk Today
Risk 7 Days
Risk 30 Days
….
Team
Type
Projected CQ Today
Projected CQ 7 Days
Projected CQ 30 Days
Risk Today
Risk 7 Days
Risk 30 Days
….
Roll Up
Type
Projected CQ Today
Projected CQ 7 Days
Projected CQ 30 Days
Risk Today
Risk 7 Days
Risk 30 Days
….
Alert if team experience 20%
increase in risk value in last
30 days
Alert if team experience 10%
decrease in projected value in
last 7 days
Alert manager if any team
member has more than 30%
inactive opportunities
10M
1B
10M
Enterprise Org with 20K users
1M
100K
10K
Alerts and Coaching for Sales Managers

29. Sales Manager gets email digest

30. Thank you