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Salesforce on Salesforce: Deploying Identity at Enterprise Scale

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Salesforce has rolled out Salesforce Identity internally to improve employee productivity and streamline access to dozens of applications while ensuring a high level of security. Synchronization of users with multiple Active Directory environments and over 100 Salesforce Orgs? Check. Centralized Single Sign-On services for all employees? Check. Two-factor authentication rolled out enterprise-wide in 40 days? Check. Come learn about our journey of transforming our employees' digital experience using Salesforce Identity. Watch the video now: https://www.youtube.com/watch?v=EoJDawrWIIY

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Salesforce on Salesforce: Deploying Identity at Enterprise Scale

  1. 1. Salesforce on Salesforce: Deploying Identity at Enterprise Scale Deep insight into our use of Salesforce Identity for transforming our employees' digital experience ​ Jonathan Ungar ​ Sr. Systems Engineer ​ jungar@salesforce.com ​  ​ Leo Kermes ​ Principal Security Architect ​ lkermes@salesforce.com ​  ​ Matthew Bahrenburg ​ Manager, IAM Matthew.Bahrenburg@us.pwc.com ​  ​ Chuck Mortimore ​ VP, Product Management ​ cmortimore@salesforce.com ​ @cmort ​ 
  2. 2. ​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995: ​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. ​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. ​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor
  3. 3. Today’s Presenters ​ Chuck Mortimore ​ Salesforce ​ VP, Product Management cmortimore@salesforce.com ​ Leo Kermes ​ Salesforce ​ Principal Security Architect ​ lkermes@salesforce.com ​ Jonathan Ungar ​ Salesforce ​ Senior Systems Engineer ​ jungar@salesforce.com ​ Matthew Bahrenburg ​ PwC ​ Manager, IAM Matthew.Bahrenburg@us.pwc.com
  4. 4. Where we were… •  Employees had different credentials for every system •  Employees used a single factor of authentication for most systems •  Identity functions were spreadsheet & ticket-based •  IAM services were based on one- off, on-premise tools •  Lack of roles, access was granted based on “model after” pattern •  License costs were skyrocketing
  5. 5. Where we are today •  Employees have a single credentials for every system •  Employees use two-factor authentication for all systems •  Identity functions are automated •  IAM services are based on Salesforce Identity •  Automation is powered by rules- based provisioning •  License costs drastically reduced
  6. 6. Let’s see it in action! A rare glimpse inside the day to day life of Salesforce employees
  7. 7. So how did we do it? Working strategies based upon our successful deployment
  8. 8. Deployment Overview: o  New "Aloha" Salesforce Identity Org set up for employee SSO o  Migrated internal Orgs, On-premise Apps, and Cloud Apps o  Deployed end-user facing IAM apps like Token Registration and Password Reset notifications o  Centralizing authorization with Salesforce Permission Sets to grant access / roles to specific Apps Results: o  135 end-user Apps integrated with Single Sign-On o  60,000 logins per day and growing o  Acts as a compliance gateway Key Success Strategy: o  Start with SSO and end-user facing issues for broadest impact and visibility o  Focus on top 10 enterprise wide apps “Aloha” Employee SSO Portal
  9. 9. Active Directory Integration Deployment Overview o  Salesforce Identity Connect automatically controls the Identity Lifecycle of Salesforce Users from Active Directory o  Updates in Active Directory are pushed to Salesforce in near-real time o  Authentication for single user credential with controlled lifecycle o  Reduced risk and administrative burden of onboarding and off-boarding Salesforce users Results: o  Manages over 20,000 users from 2 different Active Directory environments Key Success Strategy: o  Leverage an existing system of record that’s tied into your employee lifecycle o  Make sure users have 1 password with strong controls
  10. 10. Two Factor Authentication Deployment Overview o  Two-Factor Authentication seamless layered onto Single Sign-On o  Multiple credential types deployed to support o  VPN integration for credential consolidation Results: o  Enterprise wide Two-Factor Authentication rolled out in 40 days from concept to completion o  Massive lift in service protection o  Massive reducing in Token cost Key Success Strategy o  Over communicate o  Phased rollout: Nurture adoption -> Force adoption o  Leverage Platform Agility
  11. 11. Automated Provisioning Deployment Overview o  Using Salesforce Identity provisioning engine to automatically manage a user’s lifecycle across multiple external applications o  IT extended capabilities using VisualForce to enable administrators to gradually control accounts, attributes, and entitlements on external applications o  Provisioning data stored on the platform for management & compliance reporting (Analytics Cloud) Results: o  154 Provisioning Enabled Applications Key Success Strategy o  Provided a temporary period of co-existence with current processes o  Consolidated & transitioned support to a central administration team ​ Administrator Initiated Provisioning
  12. 12. Automated Provisioning Deployment Overview o  Leverage attributes on the User record and predefined business rules to drive provisioning actions o  Automatically assign and remove access as the user evolves throughout their career o  Built using the platform’s out-of-box provisioning engine and a custom Apex plugin Results: o  Reduction of over 1,600 manual provisioning tasks per day Key Success Strategy o  Defined rule definitions as part of the application onboarding process o  Worked with the business to standardize legacy access ​ Administrator Initiated Provisioning
  13. 13. Q&A Panel Ask questions of the team that made it happen
  14. 14. What to check out next: Single Sign-On and User Provisioning: Wednesday 3:30, Moscone West, 2007 Integrating Active Directory with Salesforce: Wednesday 5:00, Moscone West, 2009 Don't Treat Your Customers Like Your Employees: Thursday 3:00PM, Moscone West, 2009 Secure Salesforce with 2 Factor Authentication: Friday 10:30AM, Moscone West, 2011 Success Community: https://www.sfdc.co/identity-success Identity Videos: https://www.sfdc.co/identity-howtos
  15. 15. Thank you