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Innovation Showcase: Top Public
Sector Apps Built on App Cloud
​ Tim McCormick
​ Area Vice President, State & Local Government
​ Tim.mccormick@salesforce.com
Tim McCormick
Area Vice President, State & Local Government
Salesforce
​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed
or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and customer contracts or use of our services.
​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.
These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section
of our Web site.
​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor
Introducing: Salesforce App Cloud
FORCE HEROKU ENTERPRISE THUNDER
AppExchange Trailhead
Shared Identity & Data Model Integration Shield
Trusted and Connected Platform
Run all your apps on a trusted platform
Speed and Agility
Every employee can build fast with clicks or code
Complete Enterprise Ecosystem
Best place to learn, build, buy, and sell apps
Brian Walsh
Director, Multifamily Business Transformation, Fannie Mae
About Fannie Mae Multifamily
§  Fannie Mae is the leading provider of apartment financing (multifamily
properties).
§  We work with a national network of brokers to finance apartment
buildings and cooperatives.
§  For more than 25 years, Fannie Mae Multifamily has relied on its
Delegated Underwriting and Servicing (DUS®) program to finance
multifamily rental housing. DUS is a unique model that relies on three
core principles:
§  Leveraging private capital
§  Aligning interests through risk-sharing
§  Providing superior asset management
§ Simplify infrastructure
§ Maximize Delegation
§ Efficient Origination Model
§ Competitive Platform
Project Goals
Selection Process – Adopting Salesforce
Market
Survey
(COTS, BPM, PaaS)
Request for
Proposal
Proof of Fit
Enterprise
Cloud Policy
Security
Validation
(Encryption, SSO, IP
Filtering)
Results We Have Seen To Date
FROM TO RESULT
Multiple Systems & Manual
Processes
End-to-End Platform Retire Systems
Duplication of Effort Straight Through Processing Reduction in level of effort to process
deals at lender shops.
Ad Hoc Task Management Automate Workflow 20% savings in turnaround time on
processing transactions
Manual Pipeline Automated Pipeline Real-time pipeline tracking/
dashboards
Limited System Flexibility –
months to release
Rapid Prototype and
Development
Priority configuration updates and
testing within 24 hours
Key Learnings
•  Configure and solicit feedback
before turning to Apex and Visual
Force pages
•  Invest in training materials and a
rollout implementation plan as it
will pay dividends
•  Develop and agree upon a
deployment strategy in the early
stages of your project
Moshe Cohen
Director, Multifamily Business Transformation, Fannie Mae
What We Built - DUS GatewayTM
•  DUS GatewayTM provides a single destination for managing data, documents and
communications for processing apartment loan transactions.
•  Successful roll-out of DUS Gateway to 1400 users internal/external (June ‘15) leveraging:
o  Sales Cloud
o  Community Portal
•  First releases included:
o  DUS Gateway (Salesforce)
o  Operational Data Store
o  Data Warehouse
o  Address Standardization Service
o  Authorization and Authentication (Salesforce)
o  Audit and Logging
o  Reference Data Management
Chetna Mahajan
Senior Director, Business and Enterprise Applications, State of Colorado
ü Technology and Science Index - #4 : Forbes
ü Innovation - #8 : Bloomberg 
ü Technology - #8 : CNBC
Governor’s Office of Information Technology
Introducing: State of Colorado
Trail blazing the technology landscape in public sector
2014 Award Winner for Innovation and Business Transformation
Where are we headed:
§  Cloud and mobile first
§  Secure Colorado
§  Application Rationalization
§  from 1200 to 1000 applications in 2 years
§  Modernize mission critical applications for state agencies
§  Human Services, Dept of Corrections, Dept of Revenue
§  Back to basics
§  Establishing standards and governance to find synergies and drive efficiencies
​ Resource Constraints (need to do more for less)
§  Funding
§  People
​ Culture
§  From keeping-the-Lights-On to being a service
delivery organization
​ No Standards
§  1000+ state applications to support with
redundant and overlapping business functions
§  Need for standardization and governance
Our Challenges
​ Transformation
​  From a reactive organization to a proactive
organization (service delivery)
​ Be ahead of the Customers
​  Being the Apple’s of the public sector:
​  No one knew they needed an iPhone before
they existed
​ Speed, Security and Mobility
​  Deliver services to our agencies and citizens
in a fast, secure and mobile way
Our Vision
§  Model after GSA
§  Rationalized their applications footprint from 1200 to 500
§  Don’t have build everything from scratch
§  Interfaces have consistent look and feel, easy to use
§  Data security was our primary requirement.
§  Salesforce government cloud is FedRamp certified.
§  Needed to re-platform critical applications to modern
infrastructure
§  Better performance, scalability, capacity and disaster recovery
§  Case Management, Inspection Systems, Legislative Tracking etc.
need to modernize
Why We Chose Salesforce
Magic Quadrant for Mobile
Application Development
Platforms, Worldwide July 25,
2015
​ Created 40+ applications on Force.com for 14+ agencies
v  PEAK
v  Legislative Tracking System
Consolidating applications
v  Case Management
v  Inspections
Training resources to develop and support Salesforce platform and applications
Drive adoption through simplifying onboarding and intake processes
Making the move
Program Eligibility and Application Kit (PEAK)
Colorado’s self-service application that allows
Coloradans to apply for medical, food, and cash
assistance online.
Case Study: PEAK App
Built on Salesforce platform featuring:
§  Real time, no touch shared medical
eligibility check and benefits submission
§  Mobile capability
§  NASCIO 2015 award winner
v Multiple initiatives that help people build on Salesforce
v Hackathons
v Streamlined Onboarding and Intake processes
v Center of Excellence
v Communities of Practice
v Colorado Salesforce User Group for Government
Best Practices at State of Colorado
​ Program Team
•  Platform vision and roadmap
•  Identifies enterprise future needs & opportunities
•  Data Management strategy
•  Manages enterprise ORG strategy
​ CoE
•  Enterprise process development & governance
•  Bi-directional communication & collaboration
•  Provide consulting services to business
CoP
•  Setting best practices
•  Education & Training
Salesforce Program at OIT
​ Cultural shift is slowly coming and while there was
fear at first, its been a positive change
​ Increased use of automation and agile tools and
methodologies to improve productivity
​ Agency partners trust us more to be able to build
good solutions and deliver in a timely manner
Results
​ State wide contract for more flexibility and support,
​ Continuing consolidation efforts onto the platform
​ Increasing cloud adoption
​ Mobile app for citizens for all the services we offer
Where We Are Going Next
VIDEO
https://www.youtube.com/watch?v=ZpRjPz4iglQ&feature=youtu.be
Q&A
Win one of ten SONOS speakers at the App Cloud Keynote!
App Cloud Product Showcase
Moscone North
IT Ranger Station in the Dev Zone
Moscone West, 2nd Floor
Thursday, September 17, 2pm — Moscone South
Tod Nielsen
EVP, App Cloud
Salesforce
Mike Anderson
CIO
Crossmark
Herry Stallings
AVP App Dev
USAA
Heather Quiqley-Allen
VP Marketing
Bosma Enterprises
Learn more about App Cloud
Share Your Feedback, and Win a GoPro!
3
Earn a GoPro prize entry for
each completed survey
Tap the bell to take a
survey2Enroll in a session1
Thank you

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Innovation Showcase: Top Public Sector Apps Built on Salesforce App Cloud

  • 1. Innovation Showcase: Top Public Sector Apps Built on App Cloud ​ Tim McCormick ​ Area Vice President, State & Local Government ​ Tim.mccormick@salesforce.com
  • 2. Tim McCormick Area Vice President, State & Local Government Salesforce
  • 3. ​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995: ​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. ​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. ​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor
  • 4. Introducing: Salesforce App Cloud FORCE HEROKU ENTERPRISE THUNDER AppExchange Trailhead Shared Identity & Data Model Integration Shield Trusted and Connected Platform Run all your apps on a trusted platform Speed and Agility Every employee can build fast with clicks or code Complete Enterprise Ecosystem Best place to learn, build, buy, and sell apps
  • 5. Brian Walsh Director, Multifamily Business Transformation, Fannie Mae
  • 6. About Fannie Mae Multifamily §  Fannie Mae is the leading provider of apartment financing (multifamily properties). §  We work with a national network of brokers to finance apartment buildings and cooperatives. §  For more than 25 years, Fannie Mae Multifamily has relied on its Delegated Underwriting and Servicing (DUS®) program to finance multifamily rental housing. DUS is a unique model that relies on three core principles: §  Leveraging private capital §  Aligning interests through risk-sharing §  Providing superior asset management
  • 7. § Simplify infrastructure § Maximize Delegation § Efficient Origination Model § Competitive Platform Project Goals
  • 8. Selection Process – Adopting Salesforce Market Survey (COTS, BPM, PaaS) Request for Proposal Proof of Fit Enterprise Cloud Policy Security Validation (Encryption, SSO, IP Filtering)
  • 9. Results We Have Seen To Date FROM TO RESULT Multiple Systems & Manual Processes End-to-End Platform Retire Systems Duplication of Effort Straight Through Processing Reduction in level of effort to process deals at lender shops. Ad Hoc Task Management Automate Workflow 20% savings in turnaround time on processing transactions Manual Pipeline Automated Pipeline Real-time pipeline tracking/ dashboards Limited System Flexibility – months to release Rapid Prototype and Development Priority configuration updates and testing within 24 hours
  • 10. Key Learnings •  Configure and solicit feedback before turning to Apex and Visual Force pages •  Invest in training materials and a rollout implementation plan as it will pay dividends •  Develop and agree upon a deployment strategy in the early stages of your project
  • 11. Moshe Cohen Director, Multifamily Business Transformation, Fannie Mae
  • 12. What We Built - DUS GatewayTM •  DUS GatewayTM provides a single destination for managing data, documents and communications for processing apartment loan transactions. •  Successful roll-out of DUS Gateway to 1400 users internal/external (June ‘15) leveraging: o  Sales Cloud o  Community Portal •  First releases included: o  DUS Gateway (Salesforce) o  Operational Data Store o  Data Warehouse o  Address Standardization Service o  Authorization and Authentication (Salesforce) o  Audit and Logging o  Reference Data Management
  • 13.
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  • 18. Chetna Mahajan Senior Director, Business and Enterprise Applications, State of Colorado ü Technology and Science Index - #4 : Forbes ü Innovation - #8 : Bloomberg ü Technology - #8 : CNBC
  • 19. Governor’s Office of Information Technology Introducing: State of Colorado Trail blazing the technology landscape in public sector 2014 Award Winner for Innovation and Business Transformation Where are we headed: §  Cloud and mobile first §  Secure Colorado §  Application Rationalization §  from 1200 to 1000 applications in 2 years §  Modernize mission critical applications for state agencies §  Human Services, Dept of Corrections, Dept of Revenue §  Back to basics §  Establishing standards and governance to find synergies and drive efficiencies
  • 20. ​ Resource Constraints (need to do more for less) §  Funding §  People ​ Culture §  From keeping-the-Lights-On to being a service delivery organization ​ No Standards §  1000+ state applications to support with redundant and overlapping business functions §  Need for standardization and governance Our Challenges
  • 21. ​ Transformation ​  From a reactive organization to a proactive organization (service delivery) ​ Be ahead of the Customers ​  Being the Apple’s of the public sector: ​  No one knew they needed an iPhone before they existed ​ Speed, Security and Mobility ​  Deliver services to our agencies and citizens in a fast, secure and mobile way Our Vision
  • 22. §  Model after GSA §  Rationalized their applications footprint from 1200 to 500 §  Don’t have build everything from scratch §  Interfaces have consistent look and feel, easy to use §  Data security was our primary requirement. §  Salesforce government cloud is FedRamp certified. §  Needed to re-platform critical applications to modern infrastructure §  Better performance, scalability, capacity and disaster recovery §  Case Management, Inspection Systems, Legislative Tracking etc. need to modernize Why We Chose Salesforce Magic Quadrant for Mobile Application Development Platforms, Worldwide July 25, 2015
  • 23. ​ Created 40+ applications on Force.com for 14+ agencies v  PEAK v  Legislative Tracking System Consolidating applications v  Case Management v  Inspections Training resources to develop and support Salesforce platform and applications Drive adoption through simplifying onboarding and intake processes Making the move
  • 24. Program Eligibility and Application Kit (PEAK) Colorado’s self-service application that allows Coloradans to apply for medical, food, and cash assistance online. Case Study: PEAK App Built on Salesforce platform featuring: §  Real time, no touch shared medical eligibility check and benefits submission §  Mobile capability §  NASCIO 2015 award winner
  • 25. v Multiple initiatives that help people build on Salesforce v Hackathons v Streamlined Onboarding and Intake processes v Center of Excellence v Communities of Practice v Colorado Salesforce User Group for Government Best Practices at State of Colorado
  • 26. ​ Program Team •  Platform vision and roadmap •  Identifies enterprise future needs & opportunities •  Data Management strategy •  Manages enterprise ORG strategy ​ CoE •  Enterprise process development & governance •  Bi-directional communication & collaboration •  Provide consulting services to business CoP •  Setting best practices •  Education & Training Salesforce Program at OIT
  • 27. ​ Cultural shift is slowly coming and while there was fear at first, its been a positive change ​ Increased use of automation and agile tools and methodologies to improve productivity ​ Agency partners trust us more to be able to build good solutions and deliver in a timely manner Results
  • 28. ​ State wide contract for more flexibility and support, ​ Continuing consolidation efforts onto the platform ​ Increasing cloud adoption ​ Mobile app for citizens for all the services we offer Where We Are Going Next
  • 30. Q&A
  • 31. Win one of ten SONOS speakers at the App Cloud Keynote! App Cloud Product Showcase Moscone North IT Ranger Station in the Dev Zone Moscone West, 2nd Floor Thursday, September 17, 2pm — Moscone South Tod Nielsen EVP, App Cloud Salesforce Mike Anderson CIO Crossmark Herry Stallings AVP App Dev USAA Heather Quiqley-Allen VP Marketing Bosma Enterprises Learn more about App Cloud
  • 32. Share Your Feedback, and Win a GoPro! 3 Earn a GoPro prize entry for each completed survey Tap the bell to take a survey2Enroll in a session1