Did you know AppExchange, Success Community, and Partner Community are all built 100% on Salesforce? Join us to learn how we did it, lessons learned, and our advice for being successful building on the Salesforce App Cloud. Watch the video now: https://www.youtube.com/watch?v=8qdMH2f4g0I
How We Built AppExchange and our Communities on the App Cloud (Platform)
1. How We Built AppExchange and Our
Communities on the Salesforce Platform
2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed
or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.
These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section
of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor
6. Three of the top Salesforce web properties
AppExchange
#1 Business App
Marketplace
https://appexchange.salesforce.com
Success Community
Community of 1.8M+
Salesforce Users
https://success.salesforce.com
Partner Community
Community for the
Partner Ecosystem
https://partners.salesforce.com
11. Architecture
Built 100% on platform – we
work like you do
3 sites run on 1 org
Integrate with 5 other orgs
Stripe and Recurly used for
payment processing
Salesforce on Salesforce
- Accounts, Cases, Leads, etc.
- Certifications
- Known Issues
- Partner Training
- Knowledge Articles & Docs
15. Responsive Consistent On Platform
Apex, Visualforce, and LightningDesktop, Tablet, and Phone Looks like Salesforce
Three Basic Principles
Guide all requirements and designs
Data
Network
Identity
21. JavaScript
• jQuery for easier web development
• We use the platform wherever we can
<apex:actionFunction
name="removeSavedListing"
action="{!removeFromSaved}"
rerender="savedListingsContainer, savedListAmount"
onComplete="afterRemoveAction('{!listingId}');">
<apex:param name="slistingId" value=""/>
</apex:actionFunction>
23. Example: Marketing Content on AppExchange
Marketing can make changes any
time without involving the
development team
Custom object: LandingPages
Landing page content options:
• Banner images
• Table of listings
• HTML blob
Declarative placement of listings and marketing materials
33. Lesson #2: Build Custom on the
Platform for Added Business Value
34. Why Custom Search?
Weight results by specific criteria to improve relevancy
Allow custom sort ordering – most popular, relevant, etc.
Combine results from multiple sources in single search
40. Example: Connecting Multiple Salesforce Orgs
Salesforce Apps
Our Org Runs all 3 Sites
Chatter Content
Ideas
Answers
AppExchange Content
Data Needed:
Accounts
Cases
Leads
Certifications
Training
Known Issues
Knowledge Articles
Documentation
41. All your data in one place
Utility Classes
Platform Features
S2S
Rest Data
API
Custom
Rest API
Standard
Objects
Custom
Objects
Web
Services
42. Build for Flexibility Custom Adds Value Integrate with APIs
Connecting Multiple OrgsAppExchange Marketing Content Federated Search
3 Key Lessons
Remember these for your next development project