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Promo hypermarket
- 2. delivering The Best active, fun and entertaining Discounts Worldwide
- 4. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Active header Quick Time video DO YOU FEEL THE CLICK ? www.promohypermarket.com
- 5. The Best active, fun and entertaining Discounts in Austria, Belgium, Germany, France, Romania, Spain, UK available from 2012
- 7. The Best active, fun and entertaining Discounts www.promohypermarket.at, www.promohypermarket.be, www.promohypermarket.de, www.promohypermarket.fr, www.promohypermarket.ro, www.promohypermarket.es, www.promohypermarket.co.uk, www.promohypermarket.com available from 2012
- 8. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Active header WE ARE GATHERING FOR YOU www.promohypermarket.com PROMOTIONS FROM HYPERMARKETS, SUPERMARKETS, CASH&CARRY, BRICOLAGE, TRANSPORTATION, BANKS, INSURANCE, TELECOM, AUTO, MOTO, HOTELS, RESTAURANTS LEISURE, EVENTS, ETC
- 9. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Active header ALL HOT PROMOTIONS IN THE SAME PLACE FOR YOU ! WE ARE BRINGING www.promohypermarket.com
- 10. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WHO WE ARE PROMOHYPERMARKET is a new specialized company dedicated to the clients who are looking for promo goods/services and promotional campaigns. Active header
- 11. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WHO WE ARE Our EMPLOYEES are the best market researchers and developers for promotions and are able to provide an extensive and complete support for our clients, either consumers or corporate, through online interactive marketing channels. Active header
- 12. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WHO WE ARE Our OPPORTUNITY is the client’s attitude more focused on value for money with an increasing appetite for features and price comparisons in an efficient time saving manner. Active header
- 13. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WHAT WE DO PROMOHYPERMARKET’s business mission is to be an attractive, effective and convenient multimedia and online link between clients and promotions, rewarding both consumers and corporate clients with a professional service in an evident profitable and time saving manner. WE ARE CREATING SALES BEFORE SHELVES ! Active header
- 14. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WHAT WE DO PROMOHYPERMARKET has a new and innovative business structure special designated and carefully builded to serve mainly : CONSUMERS wich will benefit from a fast tool of market research and information in a convenient and time saving manner with rewards of savings, instant prize, discounts, coupons, promotional materials, samples etc. Active header
- 15. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WHAT WE DO PROMOHYPERMARKET will serve also CORPORATE CLIENTS wich will benefit from a powerful marketing platform, an effective value added promotional tool with individual, direct, precise and measurable results, a trustful source of statistical and marketing info Active header
- 16. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WHAT WE DO WE ARE USING MARKETING AS A SERVICE TO DEVELOP PERSONAL CUSTOMER EXPERIENCE AND GENERATE CUSTOMER TOUCH-POINTS BEFORE SALES AS A GUIDING LINE TO STORES Active header www.promohypermarket.com
- 17. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products NEW PRODUCT A MULTIMEDIA ONLINE INTERACTIVE PLATFORM dedicated to collect, organize, recommend, publish, advertise, administrate and archive info about goods/services under promotion and promotional campaigns Provide the BEST PRICE for a product under promotion and advanced search on promo items based on price, category, store, features etc Provide the BEST SHOPPING LIST with promo goods/services for our clients Active header
- 18. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Recommend the NEAREST LOCATION for shopping a specific promo item or a specific promo shopping list RESERVE specific promo product for our clients INFORM on the terms and the general regulation of promotional campaigns Provide our visitors with online INSTANT GIFTS such as product, coupons, promos, samples etc Active header NEW PRODUCT
- 19. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Provide STATISTICAL & MARKETING INFO for our corporative clients Provide a consistent HOW TO and recipes section to our individual clients Provide HEALTH & NUTRITIONAL FACTS AND ADVICE for our individual clients Active header NEW PRODUCT
- 20. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products MARKETING APPROACH PROMOHYPERMARKET is design to Explore, Develop and Harvest connection between Retail big market and growing Internet sales power Active header www.promohypermarket.com
- 21. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products APPROACH TO OUR CLIENTS BUSINESSES Brand Activation is the key tool to brand success! Active header www.promohypermarket.com
- 22. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products APPROACH TO OUR CLIENTS BUSINESSES And simply, we reconnect your brand to consumers in a valuable, fun and friendly way Active header
- 23. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products APPROACH TO OUR CLIENTS BUSINESSES And simply, we avoid to “boil ocean” been growth from the market and organic linked with product, price and consumer touch points we belive in smart buyings and power of promotionals Active header
- 24. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products OUR TOOLS Active header
- 25. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products OUR TOOLS “ PROMOhypermarket” online catalog for products in promotion “ PROMO hot spot “ hi tech mobile promotion “ PROMO fun ” hi tech infotainment and gamification “ PROMO ticket ” refurbished and up-to-fashion coupons “ PROMO caravan ” active and mobile on streets “ 10 Sec PROMO active ” TV+radio+online+mobile integrated promotion “ PROMO cinema ” cinema+mobile integrated promotion Active header
- 26. why we are involving in this market expectation for futurewhat you already know FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products • Exploit the big wish of all marketers in the business to build a personalized, direct and two-way connection with customers, a connection at low cost but easy to maintain and develop • Give to the market our response for actual one big question: how could we translate our effort on social media and certified fans in real sales Active header POTENTIAL
- 27. why we are involving in this market expectation for futurewhat you already know FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products We are taking into consideration some thoughts from a 2011 study of Aberdeen Research on 148 big retail organizations. This insight examined how retailers align the brand image across channels while delivering personalized and relevant promotions to their customers. From the above mention study current multi-channel marketing capabilities and systems are disparate and siloed, leading to inconsistent branding and disjointed marketing offers across retail channels. Active header Approx. 58% of respondents indicated that marketing ROI is critical to their cross-channel strategy, however only 20% of respondents are able to quantify the impact of multi-channel marketing on the organization’s business performance. According to the study 43% of survey respondents felt that a dramatic shift in the way consumers want to be marketed. Consumers want more from retailers, they are looking for an individual relationship with brand and a retailer commitment , not an only transaction based environement. As channels of interaction and digital commerce evolve further, retailers need to know what informations customers want to receive, and how they want to receive it: in the form of promotions, special offers, product information and updates, or even non-sales touches. PRESS RELEASES
- 28. why we are involving in this market expectation for futurewhat you already know FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 0 10 20 30 40 50 dramatic shifts in the way consumers want to be marketed to greater need to measure effectiveness of all marketing activities increase proeminence of social media emergence of non-traditional marketing channels % MARKETING PRESSURES Active header
- 29. why we are involving in this market expectation for futurewhat you already know FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Aberdeen Research used three key performance criteria to distinguish the Best –in-Class (top20) from all other retail organization : • Current customer satisfaction > 89% • Year-over-year increase in customer retension > 19% • Year-over-year increase in customer response rate > 16% Active header SETTING BEST-IN-CLASS PROFILE ON RETAIL
- 30. why we are involving in this market expectation for futurewhat you already know FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products STRATEGIC ACTION OF BEST-IN-CLASS RETAILERS Active header
- 31. why we are involving in this market expectation for futurewhat you already know FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products MULTI- CHANNEL MARKETING CAPABILITIES Active header
- 32. why we are involving in this market expectation for futurewhat you already know FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products CAMPAIGN ENABLERS Active header
- 33. why we are involving in this market expectation for futurewhat you already know FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Customer channel preferences are constantly evolving. As new digital channels emerge, retailers should explore new ways to reach the right customer with the right message through the right channel at the right time. Best-in-class retailers have shown that the secret to multi-channel marketing success is to invest in new channels, develop a channel integration roadmap and use customer analytics as the backbone for marketing communications. Active header • use customer analytics for campaign development • invest in emerging channels as part of the marketing mix • track multi-channel campaign results in real time • upgrade marketing automation software • utilize digital couponing as a part of marketing mix • continue to evolve permanently the marketing mix with trendy stuff RECOMMENDATION
- 34. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Quick Time video Active header www.promohypermarket.com
- 35. why we are involving in this market expectation for futurewhat you already know FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products FUTURE We are expecting, in the next years to 2020, online sales, mobile sales and online&interactive marketing generated sales will overcome offline traditional sales AND THIS IS BIG Active header
- 36. 1 2 3 4 5 FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products IDEEA PROMOTERS • finding about a very interesting big brand promotion after its validity term • trying to find the best value for money products from key accounts online brochures (ex: search for 4 products in 3 promo catalogues) • recognising big utility of a digital database with history of promotional campaigns, promo prices, sku, flavors, brands, store, etc for key accounts and marketing professionals Active header
- 37. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 MARKETING DATA * Using data from 2009 for a realistic market sizing • The global retailing industry generated total revenues of $10,539.9 billion in 2009,* representing a compound annual growth rate (CAGR) of 4.3% for the period spanning 2005-2009*. • The global online retail sector had total revenue of $348.6 billion in 2009, representing a compound annual growth rate (CAGR) of 17.8% for the period spanning 2005-2009. • The global hypermarkets & super centers sector generated total revenues of $1,572.4 billion in 2009, representing a compound annual growth rate (CAGR) of 7.5% for the period spanning 2005- 2009. • 87% of US consumers research products online before buying them in store • Research online and buy offline is estimated to be a 1 trillion $ in near future • US e-commerce is more then 30% of mondial and is expected to overcome 300 bil $ in 2012 • E-commerce is growing 5x traditional commerce Active header
- 38. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 MARKETING DATA • More than three-quarters (78%) of adult online consumers in the US made some type of purchase over the web in the previous six months, and the top transaction categories are travel, credit-card management and online banking, according a survey from Nielsen online. Active header
- 39. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 • “Most consumers see online retail as a primary benefit of the internet,” said Nachi Lolla, research director, commerce, Nielsen Online. “The sheer convenience of being able to comparison shop from your home or office has become all but irresistible. Possible early concerns about online security have been sufficiently addressed, and consistent on-time delivery and reasonable shipping costs have bolstered consumer confidence. The challenge for retailers is no longer how to lure shoppers online, but how to differentiate their brand among all others.” • Total number of online transactions in the US to reach 1.3 billion for the year • Nielsen also announced the top 10 online shopping websites, by unique audience: Active header MARKETING DATA
- 40. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 • from the total estimation of online market potential about 50 mil euro, we have estimation for 30% on displaying, 30% on performance , 30% on creative and 10% on mobile introduction • Facebook, Google, Yahoo and some locals will lead the trend • budgets will be provided from the same sources as last year: Telecom, Banking, Automotive and from new comers like Retail and Special deals sites • online marketing investments will represent about 11% of regular marketing budgets • on e-commerce, in first trimester of 2012 we can identify a growth of 15% in number of purchasing with value more than 100 euro/transaction Taking into consideration online marketing forecast for Romania according Digital Marketing report by Evensys /Republika and about Hiperactive agency estimation (Digital Fact Book editor) we have for 2012 a market potential around 50 mil euro and a positive trend of 20 % increase from 2011. As a consequence of slow economic return and recovery on Eurozone, we expect a Romanian consumer very price conscious with an evident value for money orientation and smart aquisitions, truly online interactive marketing enablers. Active header MARKETING DATA ROMANIA
- 41. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 • for Romanians fashion and IT&C products are the most appealable for e-commerce followed by the electronics and books • searching for e-commerce products usually is a day time activity and orders are frequently send from home • 70% of smartphone owners are delighted with technology and are ready to use it in daily activities if are seeing some advantages resulting from that • 79% of smartphone owners are regularly checking emails and 60% are using terminals as organiser and a connection with online communities • 47% from smartphone users usually take photos and 41% have tried last once to find products on net In 2012 on Romanian market are expecting some online marketing campaigns wich will be able to demonstrate, outside of Facebook/forums/blogs, almost classical investments, power of online interactive marketing added with a mix of ingredients from online with strong supports from prints, TV and outdoor with centric on web. Heading to sales development and customer base enlargement, in 2012 companies are expecting to involve on Facebook 63% and forums 41% targeting customer loyalty 60%, interaction with brands 50% and customer care 39%. Active header MARKETING DATA ROMANIA
- 42. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 HIGHLIGHTS • Brand advertising is moving online • Direct response advertising become interesting and more efficient • Brands are finding money and save money online • Positive trends for online discounts and specials • Customers are looking for real time experiences and social media experiences • Budgets are migrating from traditional to digital • Media communication trends: distributed, personalized, contextualized • Brands search for structures for two-way, real time communication • Next phrase on internet: audience-centric web • Marketers are looking to engage directly with customers via independent online platforms Active header
- 43. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 • Brands and business are looking for no man’s land, neutral online places for activated independent brands advocates and develop marketing integrated tools, looking for web analitics, etc • Online marketing experts are looking to fast fooding customers with advertising meals based on user behaviour • Experts marketers are involving in social media on the main customers behavioural attitudes: inactives, spectators, joiners, collectors, critics, creators • Increase of online radio/video on demand • Increase of online interactive marketing • The internet community: having relevant messages to the individual • Search becoming personal and predictive • Most of European marketers are looking to involve increased budgets on online advertising Active header HIGHLIGHTS
- 44. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 E-COMMERCE ENABLERS • Site analitics • Site performance monitoring • Call center/CRM solution • Product recommendation • Product reviews • Internalization of site • Distributed order management • User tagging/personalization • Integration with producers • Automated A/B testing • Mobile site • Non-traditional payment metods • Self learning on site • Online chat • Social networking / fan pages • Employee/corporate social media • Downloadable mobile applications Active header
- 45. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 CONSUMER SEGMENTATION AND ONLINE BEHAVIOUR E-commerce consumer behaviour diversity • BROWSER : free navigator on net • EXPLORER : investigator on a subject • HUNTER : targeting for a brand/producer/retailer • TRACKER : expecting a specific product/sku • SOCIAL : discuss on subject • FINDER : find new aspects or a specific need on site Active header
- 46. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 Steps to initiate and secure sales in E-commerce Impress me Guide navigation Use sprigboards Make me to want your product Focus me Likes atracts likes Remove barriers GO to shopping chart Active header CONSUMER SEGMENTATION AND ONLINE BEHAVIOUR
- 47. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 Orientative segmentation of generations in e-commerce Generation Explained generation name birth years age % of total % of internet adult population using population online teens 1995-2000 "12-17" * * gen y Millennials 1977-1990 "23-35" 26 30 gen x 1965-1976 "36-47" 20 23 younger Boomers 1955-1964 "48-57" 20 22 older Boomers 1946-1954 "58-66" 13 13 Silent Generation 1937-1945 "67-75" 9 7 G.I. Generation »1936 »76 9 4 Active header CONSUMER SEGMENTATION AND ONLINE BEHAVIOUR
- 48. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 Online activities Generational Differences in Online Activities online teens gen y gen x younger boomers older boomers silent gen GI gen all adults "12-17" "18-32" "33-44" "45-54" "55-63" "64-72" "»76" go online [%] 93 87 82 79 70 56 31 74 Online Activities characteristic for online teens and gen y Play games online 78 50 38 26 28 25 18 35 Watch video online 57 72 57 49 30 24 14 52 Get info about a job 30 64 55 43 36 11 1o 47 Send instant messages 68 59 38 28 23 25 18 38 Social networking 65 67 36 20 9 11 4 35 Download music 59 58 46 22 21 16 5 37 Create SNS profile 55 60 29 16 9 5 4 29 Read blogs 49 43 34 27 25 23 15 32 Create blog 26 20 10 6 7 6 6 11 Visit a virtual world 10 2 3 1 1 1 0 2 Active header CONSUMER SEGMENTATION AND ONLINE BEHAVIOUR
- 49. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 Online activities Generational Differences in Online Activities online teens gen y gen x younger boomers older boomers silent gen GI gen all adults "12-17" "18-32" "33-44" "45-54" "55-63" "64-72" "»76" go online [%] 93 87 82 79 70 56 31 74 Online Activities characteristic for gen x and olders Get health info 28 68 82 74 81 70 67 75 Buy something online 38 71 80 68 72 56 47 71 Bank online * 57 65 53 49 45 24 55 Visit gov' t sites * 55 64 62 63 60 31 59 Get religious info 26 31 38 42 30 30 26 35 Active header CONSUMER SEGMENTATION AND ONLINE BEHAVIOUR
- 50. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 Online activities Generational Differences in Online Activities online teens gen y gen x younger boomers older boomers silent gen GI gen all adults "12-17" "18-32" "33-44" "45-54" "55-63" "64-72" "»76" go online [%] 93 87 82 79 70 56 31 74 Online Activities all Use email 73 94 93 90 90 91 79 91 Use search engines * 90 93 90 89 85 70 89 Research products * 84 84 82 79 73 60 81 Get news 63 74 76 70 69 56 37 70 Make travel reservations * 65 70 69 66 69 65 68 Research for job * 51 59 57 48 33 9 51 Rate a person or product * 37 35 29 30 25 16 32 Download videos 31 38 31 21 16 13 13 27 Online auction * 26 31 27 26 16 6 26 Download podcasts 19 25 21 19 12 10 10 19 Active header CONSUMER SEGMENTATION AND ONLINE BEHAVIOUR
- 51. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 Main characteristcs of online teen and millenials • They are not interested in your corporate website • They have a huge influence on households purchases • Find anonymous posts on facebook more credible then advertising Active header CONSUMER SEGMENTATION AND ONLINE BEHAVIOUR
- 52. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 Main characteristcs of generation y • Love to shop online • Huge percentage of facebook users • Searching for their generation • Sensitivity at testimonials/demo/parenting issues from independent sources Active header CONSUMER SEGMENTATION AND ONLINE BEHAVIOUR
- 53. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 Main characteristcs of generations boomers • Searching for news and online personals • Good response at email campaigns • Interest in social media • Participate at polls Active header CONSUMER SEGMENTATION AND ONLINE BEHAVIOUR
- 54. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 Main characteristcs of generation silent and GI • Prefer professional content • Googlers • Grandkids • Health Active header CONSUMER SEGMENTATION AND ONLINE BEHAVIOUR
- 55. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 FAQ 1) I know the trend, we are online too, why I have to work with other support on net ? R: Working with a dedicated independent free market as PROMOhypermarket is, will provide you visibility from all type of clients, not only from your corporate site visitors and will open for you in a safe and simple manner social media and user generated content. Active header
- 56. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 2) It is important to meet our customers in a free and independent place ? R: Yes, it is. Yesterday’s, today’s and tommorow’s customers want to have right to discuss, compare and choose products, prices, feelings, suppliers, retailers, brands, etc in a somehow no man’s land, in a duty free, on a independent market as PROMOhypermarket is. Active header FAQ
- 57. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 3) PROMOhypermarket is a money and time saving tool for our clients ? R: Yes, it is. Consumers have not enough time to check all the specials on the market using all promotional brochures and corporate site for promotional products and they preffer to get an ALL-IN-ONE solution as PROMOhypermarket is. Active header FAQ
- 58. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 4) PROMOhypermarket is giving us something new for our marketing efforts ? R: Yes, the actual fashion is to understand and exploit user generated content, searches, behavioral trends and for this is needed an independent platform able to catch points not only from your regular clients or corporate site visitors. Sometimes, for marketers is important to understand better competition customers as well as own clients. Active header FAQ
- 59. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 5) We can afford PROMOhypermarket services ? R: Yes, we are very affordable, almost free, because our fees could be translate to suppliers. Retailers could easily persuade suppliers to contribute with 10-50euro/product for online marketing services on promotional period, in addition to promotional brochures fees. Active header FAQ
- 60. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 6) Some heavy thoughts from the market ? R: „ we can not sale online tooth paste, biscuits or softdrinks because we are paying for our shelves, cashiers, etc” „we dislike to transform us in a door-to-door delivery system because involve new costs and we have another business to do” Active header FAQ
- 61. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products 1 2 3 4 5 7) Is that correct ? R: 100% agree. Online sales are our jobs, we know how to do that and we are very happy to help. We are existing just to make supplementary sales through online and interactive marketing and to provide results directly into your stores. Active header FAQ
- 62. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Active header
- 63. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products HOW TO CHOOSE WHERE TO SHOP ? From the point of view of consumer we have found some little truths: • They have the same merchandise...more or less... • Generally speaking they have regular price in the same price range... • They haven’t offer the same shopping experience • They haven’t offer the same promotional offer and private labels • Same outlets are closest to my way... Active header
- 64. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products HOW ABOUT RETAILERS ? We all have the Best Prices We all offer the Best Shopping Experience Active header
- 65. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products We can find some similar consumer attitude/behaviour on the way to shop ? Something that could sugerate decision piping or consumer channels ? Yes, we have consumers wich decide where to shop mainly for the following reasons: nearest shop best promo best shopping experience HOW ABOUT CONSUMERS ? Consumer flow to a specific retailer is conected with attractivity and capacity of channels mix, ability generated by: the investments in retailer’s outlets the promotional offers value the in-store activities attractivity Active header
- 66. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products ARE THE CONSUMER CHANNELS EQUAL ? Understanded as “predetermined ways” generated by the initial option , customer channels differ as dimenssion, atractivity and impact on sales, are builded with money and are direct connected with retailers performance, in other words, to develop sales, retailers build and develop a particular mix on customer channels with investments in „closest shop” channel, discounts in „best promotion” channel and show in „best shopping experience” channel. Active header
- 67. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products „I will see, they have some sweepstakes tonight and some samplings...maybe...” ARE CONSUMERS CONFIDENT WITH HOW THEY CHOOSE WHERE TO SHOP ? Shortest way to shop Best promo offer Best shopping experience Active header Mainly, they are choosing one of the following channels: „I know very well all the stores in my neighborhood or in my way to home, but I will find the best prices ?” „I have 2 promotional leaflets in my postal...I will check”
- 68. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WHY PROMO hypermarket ? and a huge amount of online and interactive marketing elements... Shortest way to shop Best promo offer Best shopping experience Active header Because we serve consumers with a fast, funny and friendly platform wich have right answers for consumer channeling and we are able to provide: all details about stores, map positioning, distance and the closest point of sales all promo prices with searching and criteria capabilities full details about in store activities
- 69. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products COULD CONSIDER PROMO hypermarket A NEW CONSUMER CHANNEL ? is only a valuable marketing tool wich doesn’t change what customer do, they will go in stores as always, for the same reasons, but we will change how they do that. will focus clients on a optimal trade area at intersection between „closest store”, „best promo offer” and „best shopping experience” in benefit of our customers. Closest store Best shopping experience Best promo prices Active header
- 70. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WHY CONSUMERS WILL CHOOSE TO BE INFORMED THROUGH WEB They have some other option to do that: • From TV • From store specials • From radio • From newspapers • From friends WOM I haven’t a pencil to note prices when I eat at TV... I don’t like to cut paper in small pieces, is my grandma sport... I have 2 specials in my postal so I will check where to go for shopping... When I listen radio in my car I need both hands to drive so I will note prices next time... Yes, when I will buy my iphone, but about my favourite yoghurt ? Active header
- 71. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WEBSITE STRUCTURE Header with user interaction Categories bar “Slide show” „Revolver promo” “Brand show” Footer with additional information Active header
- 73. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Product price and details Multiple photos with superzoom Social media Ratings Wishlist Compare products Description Oppinions Related products Gifts Maps WEBSITE STRUCTURE Active header
- 75. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Consistent information about promo Easy to navigate and search Detailed images Free place to discuss Innovative system for alocate rewards WEBSITE ATTRIBUTES Active header
- 76. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products WEBSITE BENEFITS FOR CLIENTS Time saver Money saver Smart choice helper Source for independent infos from another clients Easy and safe acces at promotional gifts Support for social media Infotainment provider Health and nutritional advice Active header
- 77. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products BENEFITS FOR CORPORATIVE CLIENTS Fast and easy to maintain two-way connection with customers Money saver Social media safe support User generated content archiver Efficient support for infotaiment Promotion archiver Marketing data provider Safe system for sampling, free gifts distribution Deliver synergy of all brands presence Active header
- 78. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products beginning with 10-50 euro/product in online catalog and 1 euro/promo push, a very affordable price, a cost wich can be easily translated to suppliers to support interactive online & mobile marketing services cost of let the competition to make a step ahead and don’t make, at least, an usefull and affordable market test for an important future trend no danger, low investment PROMOhypermarket is looking to buy big quantities of products with discounts for promo gifts, so you could became our supplier A DIRECT TOUCH WITH COSTS COST TO INVOLVE COST OF DOING NOTHING COST OF OBTAIN A LOW IMPACT COMPENSATION SYSTEM Active header
- 79. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Basic GoldSilver • 1 photo • Producer • Brand • Price • Store • Promo period 10 europroduct/2 weeeks + vat Active header
- 80. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Basic GoldSilver • 3 photos • Producer • Brand • Price • Store • Description • Related products • Promo period • Link to corporate site 25 europroduct/2 weeeks + vat Active header
- 81. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Basic GoldSilver • 5 photos • Producer • Brand • Store • Price • Description • Related products • Social media • Rating • Wishlist • Compare • 1 Review from our site • Link to corporate site • Link to corporate brochure 50 europroduct/2 weeeks + vat Active header
- 82. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products First page Slide show Partner with gifts promotion (discounts, branded items, incentives, etc) > 10,000 euro (RSP) 1000 euro promo/2 weeeks + vat Active header
- 83. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products First page Revolver promo Partner with gifts promotion (discounts, branded items, incentives, etc) > 5,000 euro (RSP) Active header 500 euro product/2 weeeks + vat
- 84. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products First page Brand show Partner with gifts promotion (discounts, branded items, incentives, etc) > 3,000 euro (RSP) Active header 300 euro brand/2 weeeks + vat
- 85. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products TV + radio + online + mobile integrated promotion in real time Active header 1 euro /promo push + vat Beginning with First-of-its- kind new features in our MacPromo
- 86. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Active header 1 euro / promo push + vat hi tech mobile promotion Beginning with new features in our MacPromo First-of-its- kind
- 87. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Active header 50 euro /30 sec spot + vat (1 promo push included) Cinema + mobile integrated promotion In real time First-of-its- kind new features in our MacPromo Beginning with
- 88. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Active header 1 euro /promo push + vat hi tech infotainment and gamification First-of-its- kind new features in our MacPromo Beginning with
- 89. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Active header active and mobile on streets First-of-its- kind new features in our MacPromo Beginning with 1 euro /promo push + vat
- 90. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Active header refurbished and up-to-fashion mobile coupons First-of-its- kind new features in our MacPromo Beginning with 1 euro /promo ticket + vat
- 91. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products Introductory offer BIG DISCOUNT 2012 For all payments in the first month of annual contract Active header
- 92. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products FUTURE DEVELOPMENT • Expand geographically • Develop online & interactive structure and infotainment capacity • Increase use and impact of user generated content • Increase „fast fooding advertising meals” special catered for each user • Develop mobile, QR codes and Augmented reality Active header
- 93. FUTURE DEVELOPMENT Our Promises Our best pricesIN-THE-BOX Our business key findings Marketing approach What’s new? INTRO New products CONTACT USFIND US! ADDRESS : World Trade Center 10 Montreal Place Entrance F 1st floor Sector 1 Bucharest, 011469 ROMANIA PHONE : Direct: +4 0731346062 Tel: +4 0212023000 Fax: +4 0212023100 EMAIL : dragosghetu@promohypermarket.ro WWW .promohypermarket.ro GOOGLE MAPS Active header
- 95. online & mobile promo support Worldwide
- 96. developer for interactive online & mobile marketing Worldwide
- 97. delivering The Best active, fun and entertaining Discounts Worldwide