1. Name:
Your Music Video concept and it’s finer, creative details…
You want an A grade huh? Well, do ya punk? Because they don’t come out of thin air.
You need a clear concept or message for your video. An idea that you wish to communicate or a
question you want to ask of your audience. What will they take from this video? ‘Teens get emotional’?!
Not enough!!!
Once you have something worthwhile to tell/ask, everything will fall into place and you can start to be
creative in your finer details, which will then be relevant and meaningful. Dig deep…
What’s the song about (#imo)?
Don’t be a sour loser – you cant run away from everything
What is your video about? What is the dominant story/message/question you are trying to convey?
Is it going to illustrate, amplify or completely challenge the song’s message?
The song is about someone losing a game of poker that turns into a chase.
The messages are, don’t do drugs, don’t be a sour loser.
The representation of the video is the second world war, the main protagonist represents Germany and
the others are around the table are Britain, Russia and America.
Any potential negotiated or oppositional readings?
Relationships
Escapism
A lock stock reference
What is going to make this video iconic, creative and unique?
The remember able thing that go on with in the video, for instance the dog, the case in slowmo and the
same person shots.
