STRATEGIC MANAGEMENT
BBALLB – IV SEM
Dr. Shishma Kushwaha
Assistant Professor
JIMS Engineering Management & Technology,
48/4, Knowledge Park – 3,
Greater Noida (UP)

OBJECTIVE OF THE SESSION
▰ Introduction to Strategist
▰ Types of Strategist

Meaning of Strategist
▰ A strategist is a person with
responsibility for the formulation and
implementation of a strategy.

Qualities of a Strategist
▰ Strategists are more prone to possess a
combination of 4 specific personality
traits, which includes
▻ Introversion,
▻ Intuition,
▻ Thinking and
▻ Judgment

Key strategist
▰ The strategy is typically set by business
leaders such as the Chief Executive
Officer and key business or functional
leaders and is reviewed by the Board of
Directors

Types of Strategist
▰ A design strategist has the ability to
combine the innovative, perceptive and
holistic insights of a designer with the
pragmatic and systemic skills of a
planner to guide strategic direction in
context of business needs, brand intent,
design quality and customer values.

Types of Strategist
▰ An economic strategist is a person
who can create a sustainable
commercial advantage by applying
innovative and quantitative ideas and
systems at a sell side financial
institution.

Types of Strategist
▰ A political strategist is a multi-
discipline strategist who works within
political campaigns. Also known as
political consulting, the political
strategist will advise a campaign on a
range of activities such as media,
resourcing, opposition research, opinion
polling and engagement strategy.

Types of Strategist
▰ A sport strategist is a professional that
performs scouting and analysis of the
players involved in an upcoming
competitive match. Sports strategists
typically analyze film footage, organize
video libraries, and recommend attacks
and defensive strategies in order to
capitalize on opponents' weaknesses.

Types of Strategist
▰ Working closely with investment
managers, a principal investment
strategist contributes revenue by
providing principal investment analytics
and alternative product structuring.

Types of Strategist
▰ A sales strategist develops innovative
trade ideas and assists in the marketing
of those trades to buy side clients.

Types of Strategist
▰ A banking strategist partners with
investment bankers and capital market
experts on corporate finance and capital
structure analyses to identify and
execute banking transactions.
▰ A trading strategist contributes
revenue to the business in which his
team is embedded by developing and
delivering innovative trade ideas,
models and analytic systems to the
trading desk.

Types of Strategist
▰ Within the financial services industry,
strategists are known as “strats”.

Types of Strategist
▰ A military strategist develops
strategies in the field of warfare with the
objective of outmaneuvering their
opponent.
▰ An IT Strategist develops an IT strategy
that is aligned with the business strategy
to implement systems to give business
processes efficiency and productivity
gains and therefore a possible
competitive advantage.