As the author of "Big Data in Healthcare Hype and Hope," Dr Feldman has interviewed over 180 emerging tech and healthcare companies, always asking, "How can your new approach help patients?" Her research shows that data, as an enabling tool, has the power to give us critical new insights into not only what causes disease, but what comprises normal. Despite this promise, few patients have reaped the benefits of personalized medicine. A data ecosystem and how big data is being leveraged for research, discovery, clinical trials, genomics, and cancer care. Case studies and real-life examples of what's working, what's not working, and how we can help speed up progress to get patients the right care at the right time will be explored and debated.

1. Big Data in Healthcare: Hype and Hope
How can we find the path to precision medicine?
Bonnie Feldman, DDS, MBA | www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com

2. © 2014 - All rights reserved.

3. Medical Data
Owners: Consumers, caretakers
Sources: Patients, providers
Users: Patients, providers, R&D, payers
Examples: vitals, fitness, history
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Patient
Clinical
Financial
R&D
Owners: Providers, patients
Sources: Patients, providers
Users: R&D, patients, providers, payers
Examples: EMRs, images, Dx, Tx
Owners: Payers,
Sources: Providers
Users: Payers, providers, regulators
Examples: claims, cost, payment, utilization
Owners: Academics, pharma
Sources: Providers, patients
Users: Researchers, developers
Examples: trials, screening libraries

4. © 2014 - All rights reserved.

5. Different Perspectives from:
•Andrew Kasarskis Co-director, Icahn Institute for
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Genomics and Multiscale Biology
• Colin Hill CEO of GNS Healthcare
•William King CEO Zephyr Health
•Jonathan Hirsch Founder and President Syapse

6. Icahn Institute GNS Healthcare Zephyr Health Syapse
What Integrate Big Data to
build models of
biology and thus
better diagnose,
treat + prevent
disease
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Value based Big data
analytics for
personalized
interventions that
deliver better
population health
Organizes health
information that
makes it useful and
accessible for anyone
Precision medicine
platform that
enables healthcare
providers
How Aggregation and
mining of clinical,
preclinical + basic
research data,
molecular + other
profiling tech, emr
and other data
sources
Value- based
analytics that
combine economic
and clinical models
to predict the right
interventions targets
for best outcomess
Integrates health
data from thousands
of disparate source
lets users find
insights by viewing
data in context
Semantic computing
based Precision
Medicine Platform
aggregates genomic,
molecular, outcomes
and cost data
For Whom Patients
Providers
Health Care
Innovators
Payers Life Science
Companies
Commercial team
Medical affairs team
Providers
Oncology
Cardiovascular
Genomic Medicine

7. Open Questions
•What has worked?
•What has not worked?
•How is your business model evolving?
•Dreams for the future?
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8. +1.310.666.5312
drbonnie360@gmail.com
www.drbonnie360.com
@DrBonnie360
Bonnie Feldman
DDS, MBA
Business Development
for Digital Health