2. Co
ntent
Basic Ingredients*
ion
n e ct
C on
Content: The web is richly layered with user-generated content. Your
product or service has an online reputation and if you’re not managing it,
competitors are. Since 80 percent of consumers research purchases online
before visiting a store, wouldn’t it be beneficial to meet them there?
Participating in relevant discussions through blogs and networks help you
reach out and connect.
Context
Context: What image currently exists on the web about your service,
product or reputation? Are you able to provide context to manage that im-
age? First help people find you, then give them a reason to connect.
Connections: People are natural community builders. Give them
reasons to be interested in you and a way to connect. Having the right
tools allows you to plan and manage these connections with potential for
meaningful growth.
Community: Once the community takes shape, what role will you
play in its growth? What does being an effective online leader take? AT&T
i
mmun ty
created separate blogs, Twitter accounts and YouTube channels for its
Co employees, customers and contributors. Anything is possible.
*from the free e-book, “Let’s Talk, Social Media for Small
Business,” by John Jantsch of Duct Tape Marketing
3. Social media 101
Reading
a recipe
Lesson #1 for
sweet success
Reading the directions, or recipe, is the first step in any
successful venture.
Following that up by combining the correct
ingredients in strategic amounts, then
allowing it to take shape at the perfect
temperature takes practice, patience
and occasionally, a little guidance. dorrine mendoza
content designer
doesn’t
There may be exotic substitutions,
or a need for new equipment.
give you
That’s where a meeting with a
social media coach can be benefi-
benefi
cake.
cial. We specialize in giving every
client the knowledge they need to
get started with confidence.
for more information,
contact:
2171 haller street
san diego, ca 92104
dorrine mendoza
dorrinem@gmail.com
dorrinem@gmail.com
619.339.4827
twitter: @assignmentdesk1
619.339.4827
twitter@assignmentdesk1 & linkedin