Session III in Beginning Social Media Oct. 2011

1. Session III: Beginning Social Media Professional Certificate in Digital & Social Media Instructor: Dorrine Mendoza [email_address]

2. Big Players 101: Facebook What is it? Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people ’s lives and half of the users return daily. ( Mashable ) Americans spend more time on Facebook than any other U.S. website. (Nielsen)

3. 140 million unique visitors

6. Profile – how it looks to me

7. Profile – how it looks to public

8. Wall settings

9. Security and privacy

10. Mobile vs desktop

11. News Feeds - Ticker

12. Big Players 101: Facebook How do I learn more? Facebook Resources ; Mashable ’ s Facebook Guide Book ; Mashable ’ s Topic Follow ; Lynda.com (over three hours of tutorials) Facebook has its own blog and Pages full of helpful information including the Facebook Best Practices Guide. P.S. We ’ll discuss Pages and Groups more in future session.

13. Best practices

14. Guiding principles