Social Media Marketing 2014 Does My Business Need It?

Social Media Marketing 2014:
Does My Business Need It?

January 18, 2014
Association of Personal Historians, Addison, TX
Presenter: Dorian Karthauser, http://social-media-diy.com

Social Media: Does My Business Need It?
Presented by Dorian Karthauser
www.social-media-diy.com www.mypandamonium.com/dorian-karthauser

Presented By:
Owner:

Internet Marketing:
Professional Training:

Dorian Karthauser

Social Media DIY www.social-media-diy.com
My Pandamonium Marketing-SEO www.mypandamonium.com
WordPress Training DFW www.wordpresstrainingdfw.com
WordPress Websites, SEO, Social Media, SEM
Social Media, SEO, WordPress, SEM

https://.facebook.com/MyPandamoniumInternetMarketing
https://twitter.com/MyPandamoniumTX
http://linkedin.com/in/doriankarthauser

http://pinterest.com/mypandamonium
http://youtube.com/user/MyPandamoniumDFW



Social media refers to the interaction of people in which they
create, share, exchange and comment on content among themselves
in online communities and networks.
…Social

Media is "a group of Internet-based applications that allow the
creation and exchange of user-generated content.
In the year 2012, social media became one of the most powerful
sources for news updates through platforms such
as Twitter, Facebook, and Google+
Wikipedia, http://en.wikipedia.org/wiki/Social_media



Main Social Media Used for Business:

1. Facebook Brand (Business) pages
2. Twitter
3. LinkedIn
4. Google+ and Google+ Business pages
5. Pinterest
6. YouTube



Main Reasons to Use Business Social Media
1. Interact with potential clients/customers
2. Reach out existing clients/customers
3. SEO
4. Media Publishing & Content Marketing: Tell Your Story
5. Acquire new clients
6. Customer Service
7. Did we mention: SEO?



Inbound vs Outbound (traditional) Marketing
• Inbound marketing provides added value
• Inbound marketing earns customer loyalty
• Consumers control ads and info viewed on the internet;
consumers find you
• Consumers want interactive buying experiences – on
their terms
• Make it EASY for the Customer to Buy
http://pinterest.com/pin/121315783684074673/



Business is no longer just a media user:
Business is now a Media Publisher

Who is a Media Publisher?
YOU are.



Who Uses Social Media?
Business

Government
www.howto.gov/social-media/social-media-types
www.dipity.com/govnewmedia/Gov-Social-Media-Timeline

Individuals



Varieties of Social Media
•
•
•
•
•
•
•
•
•
•

Blogs (e.g., WordPress)
Social Networks (e.g., Facebook, Google+, LinkedIn)
Microblogs (e.g., Twitter)
Wikis (e.g., Wikipedia)
Video
Podcasts
Discussion Forums
RSS Feeds
Photo Sharing (e.g., Flickr)
Gamification



73% of online adults now use
a social networking site of some kind.
Facebook is the dominant social networking platform in the number of
users, but a striking number of users are now diversifying onto other
platforms.
42% of online adults now use multiple social networking sites. In
addition, Instagram users are nearly as likely as Facebook users to check in to
the site on a daily basis. These are among the key findings on social
networking site usage and adoption from a 2013 survey from the Pew
Research Center’s Internet Project.
http://pewinternet.org/~/media//Files/Reports/2013/Social%20Networking%202013_PDF.pdf



Baby Boomers, those born between 1946 and 1964,
are increasingly active on social media,
especially on Facebook.
In August, 2013 the Pew Research Center on Retirement released a
report with some fascinating statistics on social media use among
those 50 and older:
• 60% of people in the 50 – 64 year age group, which is most of the
boomer population, are now on at least one social media site.
• Facebook is by far the most popular social media site for this age
group.
• Baby boomers spend 27 hours per week online, which is two hours
more per week than those who are between 16 and 34.



Branding 2014
What is Branding?
http://youtu.be/JKIAOZZritk

• Your only way to ‘stand out’ in the crowded marketplace
• Your unique business offering and mission
• Way to generate customer loyalty – and retention
'1984' Apple Macintosh Commercial
Brilliant Branding (and Fun to Watch)
http://youtu.be/2zfqw8nhUwA



Content Marketing: Tell Your Story
Content marketing is an umbrella term encompassing
all marketing formats that involve the creation and sharing of content in
order to attract, acquire and engage clearly defined and understood
current and potential consumer bases with the objective of driving
profitable customer action.
Content marketing subscribes to the notion that delivering information to
prospects and customers drives profitable consumer action. Content
marketing has benefits in terms of retaining reader attention and
improving brand loyalty.
http://en.wikipedia.org/wiki/Content_marketing



Social is the Key to SEO, by Matt Cutts of Google
http://youtu.be/2jYJV9zHy04

Google+ Authorship in 2014: You NEED It
https://plus.google.com/authorship
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2539557

Google+ Business in 2014: You NEED It
http://www.google.com/+/business

Ways to Get Links and Social Shares
SEOMoz Whiteboard Friday

http://www.seomoz.org/blog/my-favorite-way-to-get-links-and-social-shares-whiteboard-friday



Steps to Getting Started in Social Media for Business
I.

Create the Basic Business Social Media Profiles

Facebook, LinkedIn, Google+, YouTube Channel, Twitter, Pinterest

II. Optimize the Profiles with SEO keywords
III. Be sure to include a link to your website in each profile
IV. Include visually interesting graphics for each profile

For Branding, Telling Your Story and Engaging Your Viewers

V.

Your first status updates can be links back to pages on your website

VI.

Remember Business Social Media Best Practice
80% helpful hints, useful information and tasteful humor (just for fun!)
20% sales/marketing

VII. Set a goal for adding Status Updates and stick to it!
VIII. Use a tool like Hootsuite https://hootsuite.com to save time



Need Social Media Marketing Assistance or Training
at Affordable Pricing?
Contact Dorian at Social Media DIY 866-241-7474

Serving Dallas-Fort Worth and the US
Based in DFW and Made in Texas

Social Media Marketing 2014 Does My Business Need It?

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Social Media Marketing 2014 Does My Business Need It?