This document discusses a destination marketing organization that is tourism focused, ROI fixated, and image oriented. It aims to live and breathe the destination by expanding its demographic reach through both B2B and B2C efforts. The destination has unique attributes like historic significance, natural scenic beauty, and luxurious accommodations that drive visitors to revisit it again and again. The organization is reinventing destination marketing from the ground up to experience unprecedented ROI through innovative approaches, as the world is watching this destination's next move.

3. who we are.
tourism focused.
ROI fixated.
image oriented.

4. who we are.
destination marketing is global. personal.
a destination’s brand is crucial.

5. live and breathe this destination.
expanding the demographic.
b2b and b2c. nothing left out.
what we do.

6. destination is unique.
historic significance. natural scenic beauty.
luxurious accommodations.
revisit. again, again, and again.
we perceive.

7. reinventing destination marketing.
from the ground up.

8. experience ROI like never before.
it’s time to fly.

9. perception is king.

10. relax. enjoy the view.

12. one word…
innovation.

13. the world is watching.
make your move.